The New King of Energy?: Mr. Energy 8 Hour Shot

The New King of Energy?: Mr. Energy 8 Hour Shot During a time where Americans will go out of their way to save a couple cents per-gallon on gas, there is a booming new industry of energy drinks that costs 20 times as much per ounce as Coca Cola - energy shots.An increasing amount of people are dropping their $3 coffee, and instead purchasing $3 2-oz shots of energy liquid - and most of them taste disgusting. The market for energy shots is expected to increase by 100% this year, to 700 million in sales - and a majority of those sales will be of Living Essentials' 5 Hour Energy shot, the first energy shot on the market.Many companies are attempting to capture the energy shot market - similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.The Mr. Energy 8 Hour Energy Shot, though it sounds similar, has raised the bar for the industry. In addition to caffeine, it includes Acai, Gogi, and Tahitian Noni - three berries known for their natural energizing and dietary properties. Currently, the only other way to get a serving of Acai berry is to purchase a $40 bottle.In addition to its improved ingredients, 8 Hour Energy is carb and calorie free - and it tastes delicious."I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the top ranked health and fitness instructors in the world.In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8 Hour over any other energy shot. Another study gave out samples of the Mr Energy 8 Hour shot during finals week, and students returned with rave reviews."Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn't have managed to do either," said Troy Smith - a Finance major."Mr Energy 8 Hour Energy shots are amazing. I stayed energized and focused, and totally aced my final. It's like time in a bottle," said Stephanie Wilcox - a grad student at the Dentistry school.Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the developer of 8 Hour Energy, is confident that their product is superior. "The ingredients speak for themselves," says Casey McCarthy, CEO of Bhelliom Enterprises.