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Business-Level Strategy Business-level strategy: an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets The Central Role of Customers In selecting a business-level strategy, the firm determines 1. who it will serve 2. what needs those target customers have that it will satisfy 3. how those needs will be satisfied Also, check out the best finance training for non-finance executives (C-cadre and business owners!) from Dr. Anil Lamba as well. Also, check out the Bloomberg Assessment Test Prep (BAT) from Shivgan Joshi as well.
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