Business Communication Skills : Business Communication Skills Guidelines for effective communication with clients and customers
Presented by Abhishek Gupta
Human Resource, CMC Eastern Region
Customer Relationship Management : Customer Relationship Management Why CRM?
Goal : Goal Create many points of interaction between company and customer
Minimize cost of these interactions
Gather as much information about the customer as possible
Provide information to anyone in the company who can use it
Point of interactions : Point of interactions Telephone
E-mail
Telephone : Telephone Non verbal elements in telephonic conversation
Activity
Non verbal elements : Non verbal elements Put a smile in your voice
Non verbal elements : Non verbal elements React like it is your best friend on the phone
Non verbal elements : Non verbal elements Start smiling before you answer the telephone
Non verbal elements : Non verbal elements Think of every call as a welcome break
Non verbal elements : Non verbal elements Sit up straight with both feet on the floor
Non verbal elements : Non verbal elements Don’t slouch
Non verbal elements : Non verbal elements Treat callers with respect
Non verbal elements : Non verbal elements Focus on what you can do
Non verbal elements : Non verbal elements Try to project a perky, positive and upbeat image
Handout 2
Building trust : Building trust How do you build trust with customer over phone?
Activity
Building trust… : Building trust… Start from the beginning… answer the telephone promptly and use pleasant greeting
Building trust… : Building trust… Stay clam
Building trust… : Building trust… Allow customer to release pent-up heat
Building trust… : Building trust… Empathize with customer’s emotion
Building trust… : Building trust… Avoid using “trigger” words and phrases
Empathize : Empathize Examples
“That must have been annoying, Mr. Sen”
“I certainly understand the problem and we will definitely resolve it for you”
Trigger Phrases : Trigger Phrases Trigger
“I am sorry but this cannot be done…”
Alternative
“What we can do instead is…”
Slide 23 : Trigger Phrases Trigger
“I don’t know…”
Alternative
“What we can do instead is…”
Slide 24 : Trigger Phrases Trigger
“It is our company policy…”
Alternative
“That is a tough one. Let’s see what we can do about it…”
E-mail : E-mail E-mail etiquette
E-mail style and form
E-mail etiquette : E-mail etiquette Activity 1
Use proper case
Review and spell check
Include original message in the reply
Ask for permission to send large attachments
Style & Form : Style & Form Activity 2
Content
Tone
Validity
Using mail clients
Handout