Slide 1 : Communities
and the Power
of Crowdsourcing
Slide 2 : Overview
Thoughts on Communities.
Thoughts on Crowdsourcing.
Vision.
Slide 3 : Communities = Tribes
A tribe is a group of people,
large or small,
who are connected to one another,
a leader
and an idea.
Seth Godin - Tribes
Slide 4 : Membership Life Cycle
Amy Jo Kim (2000) - Lave and Wenger Peripheral
(Lurker) Inbound
(Novice) Insider
(Regular) Boundary
(Leader) Outbound
(Elder)
Slide 5 : Communities = Tribes
group of people
connected to one another
connected to (by) a leader
connected to (by) an idea
Slide 6 : Leader
Most educational companies don't have a leader.
Tribes need a leader.
Tribes want a leader.
Slide 7 : Leader
If you are the leader, you have to lead.
If there is no leader, there will be someone to take this place.
Leadership does not change you, it exposes you.
Slide 8 : Membership Life Cycle
Amy Jo Kim (2000) - Lave and Wenger Peripheral
(Lurker) Inbound
(Novice) Insider
(Regular) Boundary
(Leader) Outbound
(Elder) Leader
Slide 9 : Membership Life Cycle
Amy Jo Kim (2000) - Lave and Wenger Peripheral
(Lurker) Inbound
(Novice) Insider
(Regular) Boundary
(Leader) Outbound
(Elder)
Slide 10 : Communities = Tribes
group of people
connected to one another
connected to (by) a leader
connected to (by) an idea
Slide 11 : Idea(l)
Don't fake it.
Don't change it.
Slide 12 : Crowdsourcing
Benefits of crowdsourcing include:
little cost
results often very quickly
payment often omitted
wider range of talent
first-hand insight on customer desires
brand-building kinship with the company
Slide 13 : Peripheral
(Lurker) Inbound
(Novice) Insider
(Regular) Boundary
(Leader) Outbound
(Elder) Crowd-
sourcing Membership Life Cycle
Amy Jo Kim (2000) - Lave and Wenger
Slide 14 : Crowdsourcing
Today's Crowdsourcing in Education: Translation
? No Creativity
? Not using the whole potential
Why not crowdsourced content / courses?
? Wikipedia
Slide 15 : Vision
Educational Companies with true Leaders and Idea(l)s.
Communities connected by Leaders and their Idea(l)s.
Content made with, by and for the Community.