ETCon 2 Conference : Presentation by Kevin Chen, iTalki.com

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Kevin Chen, the founder of iTalki.com, a leading Languages Teaching and Learning portal discusses aspects related to Web 2.0 communities and crowdsourcing. The presentation is based on personal experiences of Kevin Chen in building iTalki.com.

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Some Thoughts on Communities and Crowdsourcing : Some Thoughts on Communities and Crowdsourcing 29 August 2009 ETCon: Communities and the Power of Crowdsourcing

Who we are : Who we are italki is a... language learning social network and marketplace We're a small team HK company based in Shanghai, China Launched Dec 2006

Why Communities & Crowdsourcing? : Why Communities & Crowdsourcing? Probably more than most sites, italki depends on its community Don't have proprietary content or services italki is a platform

Why language learning : Why language learning We were interested in language learning based on our experiences as students Language learning is not a typical subject In addition to knowledge, it takes practice, skill Playing an instrument Language learning is about communication Can't do it alone

Foreign Languages: Problem of Distance : Foreign Languages: Problem of Distance Access to teachers Opportunities to practice Study abroad (immersion)

Foreign Languages: Problem of Costs : Foreign Languages: Problem of Costs Language learning for developing world Cost of distribution Labor costs

Internet-based Community : Internet-based Community Many people are willing to provide help Exchange your time, your knowledge Internet-based overcome the problem of distance connect different economies

Platform and Community : Platform and Community Role of the Platform Help people connect Help people express their needs Make it easy for the community to fulfill Not a replica of your typical social graph Complementary skills

How do people contribute? : How do people contribute? Community Crowdsourcing

Community features : Community features Language Exchange Questions and Answers Groups

How helpful is it? : How helpful is it? Depends on the user Depends on the community Depends on how the platform is structured

Keeping the Community Healthy : Keeping the Community Healthy Standard problems Spammers, Trolls, etc. Language community problems International issues Politics, religion, etc. What country are you from? Balance issues

italki user base : italki user base Jan 2007 Jul 2009

Crowdsourcing : Crowdsourcing Improving the site Translation Creating content Using Creative Commons to build free resources

Crowdsourcing: Site Translation : Crowdsourcing: Site Translation Gettting italki into other languages Work in progress Quality and speed Not always at the quality that you want At the speed that you want System design is critical Easy to use, self-healing Quality control, dealing with vandalism

Crowdsourcing: Creating Content : Crowdsourcing: Creating Content Began as a response from users asking for content The Dream Free learning materials Creative Commons licenses Universal access, ability to modify, remix Lots of organizations working around this MIT Open Courseware (OCR.MIT.EDU) Connexions (CNX.ORG) Wikimedia (wikibooks.org)

Experience : Experience Wiki Uploading documents A work in progress... Better than nothing?

Expert vs Community : Expert vs Community Expert is "best answer" High chance of correct / accurate Speed depends on personal incentives Motivations - generally professional Community is "best effort" Initially, higher chance for error Speed depends on size of community, incentives Motivations - range of motivations

Writing Novels or Encyclopedias? : Writing Novels or Encyclopedias? Can you crowdsource a novel? Can you outsource "The Great Gatsby" or "The Brothers Karamazov"? (Would you want to read it?) Can you crowdsource an encyclopedia? Wikipedia (Would you want to use it?) What about language learning materials?

Crowdsourcing: Future thoughts : Crowdsourcing: Future thoughts Open standards Not just one community, but also organizations / sites working together One area where italki could play a role is in localizing and dissemination of those materials One day we'll have free, high quality, remixable, language learning materials available in every language pair

Thanks : Thanks Kevin Chen kevin@italki.com twitter: @italki http://www.italki.com http://blog.italki.com

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