ETCon 2 Conference : Presentation by Kirsten Winkler

Communities and the Power of CrowdsourcingOverview Thoughts on Communities. Thoughts on Crowdsourcing. Vision.Communities = Tribes A tribe is a group of people, large or small, who are connected to one another, a leader and an idea. Seth Godin -TribesMembership Life Cycle Amy Jo Kim (2000) -Lave and Wenger Peripheral (Lurker) Inbound (Novice) Insider (Regular) Boundary (Leader) Outbound (Elder)Communities = Tribes group of people connected to one another connected to (by) a leader connected to (by) an ideaLeader Most educational companies don't have a leader. Tribes need a leader. Tribes want a leader.Leader If you are the leader, you have to lead. If there is no leader, there will be someone to take this place. Leadership does not change you, it exposes you.Membership Life Cycle Amy Jo Kim (2000) -Lave and Wenger Peripheral (Lurker) Inbound (Novice) Insider (Regular) Boundary (Leader) Outbound (Elder) LeaderMembership Life Cycle Amy Jo Kim (2000) -Lave and Wenger Peripheral (Lurker) Inbound (Novice) Insider (Regular) Boundary (Leader) Outbound (Elder)Communities = Tribes group of people connected to one another connected to (by) a leader connected to (by) an ideaIdea(l) Don't fake it. Don't change it.Crowdsourcing Benefits of crowdsourcing include: ● little cost ● results often very quickly ● payment often omitted ● wider range of talent ● first-hand insight on customer desires ● brand-building kinship with the companyPeripheral (Lurker) Inbound (Novice) Insider (Regular) Boundary (Leader) Outbound (Elder) Crowdsourcing Membership Life Cycle Amy Jo Kim (2000) -Lave and WengerCrowdsourcing Today's Crowdsourcing in Education: Translation → No Creativity → Not using the whole potential Why not crowdsourced content /courses? → WikipediaVision Educational Companies with true Leaders and Idea(l)s. Communities connected by Leaders and their Idea(l)s. Content made with, by and for the Community.