Media Contacts
Promotion Plan
Proceses Principles
June
July
August
September
October
November
December
January
February
March
April
May
Week 1
Week 2
Week 3
Week 4
Week 5
Functional Meeting
Summer PM
AutCo
Christmas Holidays
Easter Holidays
Promoted Project/Event
Channell of promotion
Tools of promotion
Media Relations
Internet Promotion
Marketing materials
Project X
PBoX IT
Carer Days are widely promoted in media, we got 3 quality media partnerships.
At least 50 % of participants of fairs got to know about it from media appearances.
Objective
Our web site noted 30% growth in unique visitors, we appeared in all students regional portals and on websites of universities.
Organised promotion tour was noticable event on trhree universities, we gave away 2000 leaflets and used creative forms of promotion.
leaflets, posters, t-shirts, post-its, stickers, banners and leashes (smycze)
Local Committee
Promotion Plan
United For Success
LC Name
National Callendar --->
Local Callendar --->
promotion tour on university Y,
promotion tour on university Z
hang the posters
printing materials
MC feedback of materials
materials preparation
- posters, leaflets
materials preparation
- leaches, t-shirts, post-its
give leaflets, leashes, post-its, wear t-shirts
logistical preparations
Promotion Tour plan prepeation
inkinding f.ex beamer and other needed staff,
Formalities and permissions gathering (for posters, stands, leaflets etc.)
updating website
media partner offer preparation
press information sending to media partners and other media
contacting potential media partners and signing agreements
Our materials are outstandingly creative and catches the eye of students. We are present on all universities in the city, students clubs, canteens, pubs, libraries, dormitories and even in local means of transport.
press toolkit preparation
media segmentation
contacting potential media partners
building the concept of press conference
logistics of press conference, preparation of materials
planning the flow of press conference
sending invitations to journalists for press conference
update of website
promotion tour on university X, flash mob on the campus
flash mob preparation
internet banners preparation
partnrship offers preparation
contacting potential internet media partners
Internet media segmentation (portals)
creation of webs site
Direct Promotion
(logistics)
person responsible
LC VP Comm
OC VP Comm
Press Conference
Media
Type
Group
Name
Surname
position
email
mobile
last contact
next contact
description
August 2008
Journalist - Education Departamant
cool guy, is concrete and always in a hurry, is interested in topics such as education, entrepreneurship and politics, we have good relations,
Media Contacts
"Dziennik"
...
Project Y - Conference
Creative Forms of Promotion*
* Creative Forms of Promotion is i.e. ambient media, flash mobs, guerilla marketing etc. It is not obligatory, unlike other channels
Proces Principles - The Way We Do Promotion
All students are talking about our creative promoting action.
harley davidson motor, plane with advertisement on the sky, parachute
parachute jumps to the fairs venue
brainstorming and choosing the ideas for creative promotion
creating a plan
external relations/inkinding a plane and parachuters
materials preparation
logistical preparation
a plane flies on the sky with advertisement
CSR Days
promotion tour on universities: X, Y , Z; Flash mob on campus ), ambients in university canteens
mailing,internet banners, press informations, information on websites
Radio, TV, press conference
daily
Jose
Rodriguez
email adress
March 2008, CSRr Days
newspaper
000000000.00
Projects/Events
In that column you are putting projects or events you need to promote during whole term
Kamil:
Please specify your objective in Achievement format - underlyining your amibtion for promotion of each of yours projects/events (what do you want to achieve by this promotion?)
Patryk Statkiewicz:
24.12.2008-04.01.2009
Kamil
:
Main channels of Promotion you want to use. You choose from 4 main types: Media Relations, Internet Promotion, Direct Promotion, Marketing Materials
Kamil:
Here you specify what tools you want to use in each channel.
In Example: in Media Relations it will be press release in newspaper; in Marketing Materials it will be leaflets, posters and t-shirts; Internet Promotion: web page of project, blog and university websites; direct promotion: flash mob on university and promotion tour in schools
Kamil:
Here you put the person (function) who is responsible for this certain area.
Kamil:
Here you put your weekly priority connected to this channel of promotion
Krzysztof:
Here you put your priority for this week connected with this channel of promotion
Kamil
:
In this row put your all local events that influence on members of LC