Slide 1 : www.basibuildswealth.net Marketing Review Success In Marketing Team
Slide 2 : What we will Cover Tonight - Email Marketing
Get Your Pen and Pad to take notes!
Slide 3 : Email Marketing 4 factors that effect your bottom line Deliverability - only 40% are getting your email- switch to a service like Aweber- no spam trap words- Avoid all Caps, and words like Million, Free, make money!
2. Open Rate- improving subject lines, no cheesy from fields- Heighten curiosity in email preview
Slide 4 : Email Marketing 4 factors that effect your bottom line 3. Click Through Rate - Tweak body copy4. Conversion- Presell landing page
Slide 5 : Email Marketing How To Improve Good Deliverability
- Double Opt ins, Aweber, and Fusion Soft
2. Open Rate - Amount of people that open and read it- Avoid fake from fields (super awesome marketer) use you own name. - Subject line - (Curiosity factor) gets it open!- Email Preview - Stuff after the subject line. Construct so it builds more curiosity!
Slide 6 : Email Marketing How To Improve Clicks - People click on the site in the email- The offer: EX. "click here for the free video" - The layout (short lines 30 characters then line break & short paragraphs)
Conversion - the sells letterRemember: the email is to pre-sell the offer on the landing page.
Slide 7 : Email Marketing Identify why you are sending email in the first place (events, news, updates, discovery, warning, ect.)
- Tie two of these together like current events & discovery, or updates and warning...
Example of presell: Everyone knows Michael Jackson had a heart attack, but here's what's weird: I just read about an incredible fruit that can make anyone virtually heart attack proof. Lets Tie it Together
Slide 8 : Email Marketing Identify what you've got
Example: I've just made a video about it and you can watch it on my blog.
Identify what it will do for them.
Example: In this video you not only discover this miracle fruit...but also 3 secret places to get it for free.
Slide 9 : Email Marketing 4. Why they need to take action now!
- Using (Urgency or loss and Scarcity)
Example: Be sure to watch this right now. before the rest of the world see it. I think it's possible there will be a shortage of this fruit in the next 2 weeks.
5. Call to Action -Telling them what the need to do when they hit the page.
Example: After you watch the video, be sure to leave you email address so you can get the free report that shoes you seven other foods to make you super-healthy.Combining all these will improve the money you make.
Slide 10 : Email Marketing Everyone knows Michael Jackson had a heart attack, but here's
what's weird: I just read about an incredible fruit that can make
anyone virtually heart attack proof.
I've just made a video about it and you can watch it on my blog.
In this video you not only discover this miracle fruit...but also
secret places to get it for free.
Be sure to watch this right now..before the rest of the world se
it. I think it's possible there will be a shortage of this fruit in the
next 2 weeks.
After you watch the video, be sure to leave you email address
so you can get the free report that shoes you seven other foods
to make you super-healthy.
Slide 11 : Email Marketing 5 Qualities Of A Good Ad1. Rived attention2. Promises a silver bullet solution3. Offer Proof4. Irresistible solution5. Invites Life change with a strong call to action Recap
Slide 12 : Email Marketing Email Body Copy
Slip and Slide
- Tell a story- Keep it moving- Keep it logical- Offer proof Recap
Slide 13 : Email Marketing Remember
Spend 50% of your time writing Headlines
- 25% of your time on the first, closing paragraph and P.S sign off
- 25% on the rest of the email Recap
Slide 14 : Bonus Tips and Tricks Hot headlines...
“Stock Market fell 777.68 points. Biggest one day drop in U.S. history! ”
“Foreclosures are up 112% percent from last year.”
“Banks Have Collapsed! At an alarming rate...”
“The Unemployment rate has already doubled since last year..”
Practice, Practice, Practice… writing good emails
Slide 15 : That’s It Folks! Remember
Invite your prospects for Sunday nights Business Overview
Get Homework done for tomorrow!
Slide 16 : The 7 Figure Marketing School Welcome To The Family!