tag should be placed within the tag of the HTML document and a unique title for each page should be created
Accurately describe the page's content - Choose a title that effectively communicates the topic of the page's content
Create unique title tags for each page - Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
Use brief, but descriptive titles - Titles can be both short and informative. If the title is too short or too long, Google will show only a portion of it in the search result.Making use of the "description" Meta Tag : Making use of the "description" Meta Tag The beginning of the description meta tag for a website homepage, must give overview of the site's offerings
Accurately summarizing the page's content
Use unique descriptions for each page
Improve the Structure of your URLs : Improve the Structure of your URLs Creating Descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents search engines
Use words in URLs - URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site
Create a simple directory structure - Use a directory structure that organizes your content well and is easy for visitors to know where they're at on your site
Make your Site Easier to Navigate : Make your Site Easier to Navigate To help Visitor find content Quickly , it is important to-
Create a naturally flowing hierarchy - Make it as easy as possible for users to go from general content to the more specific content they want on your site
Use mostly text for navigation - Controlling most of the navigation from page to page on your site through text links makes it easier for search engines to crawl and understand your site.
Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this
Offering Quality Content and Services : Offering Quality Content and Services Creating compelling and useful content will likely influence your website and Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation
Write easy-to-read text that Users enjoy .
Stay organized around the topic so that visitors have a good sense of where one content topic begins and another ends
Create fresh, unique content
Create content primarily for your users, not search engines
Offer exclusive content or services
Write better Anchor Text : Write better Anchor Text Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag .
Choose Descriptive Text - The anchor text you use for a link should provide at least a basic idea of what the page linked to is about
Write concise text - Aim for short but descriptive text—usually a few words or a short phrase.
Format links so they're easy to spot - Make it easy for users to distinguish between regular text and the anchor text of your link
Think about anchor text for internal links too - You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better.
Use Heading Tags Appropriately : Use Heading Tags Appropriately Heading tags (not to be confused with the
HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with , the most important, and ending with , the least important
Imagine you're writing an outline
Use headings sparingly across the page
Optimize your Use of Images : Optimize your Use of Images Optimizing use of images ,by having a distinct filename and "alt" attribute, both of which should be taken advantage of.
Use brief, but descriptive filenames and alt text
Supply alt text when using images as links
Store images in a directory of their own
Use commonly supported filetypes - Most browsers support JPEG, GIF, PNG, and BMP image formats
Making Effective use of robots.txt : Making Effective use of robots.txt All compliant search engine bots (denoted by the wildcard * symbol) shouldn't access and crawl the content under /images/ or any URL whose path begins with /search
Using more secure methods for sensitive content
Encrypting the content or password-protecting it with .htaccess are more secure alternatives.
Be aware of rel="nofollow" for Links : Be aware of rel="nofollow" for Links If you link to a site that you don't trust and don't want to pass your site's reputation to, use nofollow
Promoting your Website in the Right Way : Promoting your Website in the Right Way Effectively promoting New content will fasten discovery by those who are interested in the same subject.
Blog about new content or services - A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services.
Knowing about social media sites -attempting to promote each new, small piece of content you create; go for big, interesting item, involving your site in schemes where your content is artificially promoted to the top of these services
Add your business to Google's Local Business Center – Adding your local business and its information to Google's Local Business Center will help you reach customers on Google Maps and Web search
Reaching out to those in your site's related community - Opening up communication with sites which cover similar topics is usually beneficial
Making Use of free Webmaster Tools : Making Use of free Webmaster Tools With the service, Webmasters can:
See which parts of a site Googlebot had problems Crawling
Upload an XML Sitemap file
Analyze and Generate robots.txt files
Remove URLs already crawled by Googlebot
Specify the Preferred domain
Identify Issues with title and description Meta tags
Understand the top searches Used to reach a site
Get a glimpse at how Googlebot sees Pages
Remove unwanted Sitelinks that Google may use in Results
Receive notification of Quality guideline Violations and file for a Site Reconsideration
Taking Advantage of Web Analytics Services : Taking Advantage of Web Analytics Services To improve the Crawling and Indexing of the site ,Web analytics programs like
Google Analytics are a valuable source which can be used for get insight into how users reach and behave on your site and discover the most popular content on your site, measure the impact of optimizations you make to your site
Server log files, can provide even more comprehensive information about how visitors are interacting with the documents
Google Website Optimizer that allows you to run Experiments to find what On-page changes will produce the best conversion rates with Visitors.
SEO TECHNIQUES : SEO TECHNIQUES
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SEO Pitfalls : SEO Pitfalls
Pitfalls : Pitfalls Leaving title tags to be auto-generated (from the post name, category name, etc.)
Squandering your “crawl equity” by letting pages get indexed that don’t deserve to be (“Email this page” etc.)
Having multiple “homes” for your blog
Not using unique “Optional Excerpt” to minimize duplicate content
Not using rel=nofollow to direct PageRank flow
Over-reliance on date-based archives
Slide 36 : No stability in keyword focus on category & tag pages
Suboptimal URLs (too long, too many words, too many directories)
Only one RSS feed, and it’s un-optimized
Hosting blog/feed URLs on a domain you don’t own
Using suboptimal anchor text when linking internally Contd.
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