Basics of Event Promotion

Basics of Event Promotion : Basics of Event Promotion Sunflower Staffing Karen Faires Field Coordinator Colorado, Oklahoma, Florida

How are you scheduled for events? : How are you scheduled for events? You must ask for a specific event. I will never schedule you for an event unless you say you can do it.

Getting scheduled, cont. : Getting scheduled, cont. Step 2: Check my website @ http://demosbykaren.wordpress.com/6-available-demos-promotions/ Step 3: Watch your e-mail! Notices will go out when new jobs are available or there is fallout.

then what . . . : then what . . . Email me and tell me which jobs you are available to do: Don’t request events for days you are already scheduled – Check your calendar 1st. Tell me date and store # for which you are available. Unless there’s a specific reason why you can’t do a particular product, I will schedule you for any event still available on that date and at that store.

How will I know if I got the job? : How will I know if I got the job? I will either verbally or by e-mail confirm the specific event to you as soon as I can. If I get more than one request for a particular date and store, I will normally schedule it for the person who asked for it first. Get a calendar to keep track of your events!!

What if I find out I’m not available after I’m already scheduled? : What if I find out I’m not available after I’m already scheduled? CALL me AND e-mail me both, if possible!! I need to know immediately (if not sooner) if you are unable to do an event, for which you are scheduled! I have to find someone to do the event. We have to get the paperwork to the new EP (Event Personnel).

Additional Points : Additional Points We take a very “dim” view of cancellations. Do NOT request a demo if you’re not certain you are available to do it. You are an independent contractor, so if you say you can do a job, I expect commitment from you that it will be done. I will go above and beyond to help you out any way I can. I understand emergencies and will do my best to find someone to do “your” demo.

Points, cont. : Points, cont. Manifests for kit shipments go to the shipper 2 weeks in advance. If you have to cancel “your” demo, it is your responsibility to get the kit to the store for the replacement. I will provide a name to be written on the box so “hopefully” it doesn’t get lost or stolen. The kit should be taken on the day of, or no earlier than the day before, the demo to the FSS – normally they are in the deli.

Points, cont. : Points, cont. I am available to you by phone on demo days. If I am not going to be, I will let you know. If you call and I don’t answer, it’s because I’m working an issue with someone else. Leave a message! I will get back to you as soon as possible. Do not leave the store!!

No Show Policy : No Show Policy No Shows will not be tolerated. Any jobs scheduled will be given to someone else. You will be inactivated with a note in your record that you are not to be scheduled in the future. If something unforeseeable happened, call me as soon as you can and we can discuss continuing with you as a demonstrator.

What will I receive to do the event? : What will I receive to do the event? 1. Sunflower Debit Card Used to purchase products and swipe-in at the store May arrive before you are actually scheduled Used for all events (do not lose) Must be activated for each event Looks like a nametag, but it’s NOT - ID is not permitted at Target

Slide 12 : 2. Contract: sent from our office in Indianapolis (usually in regular envelope and delivered by USPS – Postal Service) Must be mailed in after event in order to be paid Requires your signature and date

Slide 13 : 3. Kit: Market Link, Manual, and sometimes promotional material or products May be in a small package or large box delivered by UPS Market Link must be completed and mailed in with the receipt after the event in order to be paid Requires your confirmation #’s Telephone orientation Card Activation

Slide 14 : Market Link, page 2 Questions about product availability Questions about how many samples distributed Etc. . . .

Slide 15 : Market Link, page 3 Asks about condition of Demo table Requires your signature Requires the confirmation # you received when ML info is called in or input via internet

Slide 16 : Market Link, page 4 Requires your signature and date Requires store manager (or FSS) signature, date and time Used for Out of Stock certification by Store Manager or FSS, if necessary

Slide 17 : Market Link, page 5 Blank page for you to tape receipt(s)

Help! I can’t find the Market Link : Help! I can’t find the Market Link Look under the address label (in the plastic) on the outside of the box. Sometimes it’s there, sometimes it’s inside the box.

Sampling Instructions (Manual) : Sampling Instructions (Manual)

Slide 20 :

Uniform : Uniform Black pants, black shoes, white collared shirt, plain black baseball cap CLEAN Uniform! Good Personal Hygiene is an absolute must! No hairnets or shower caps!! Debit card looks like a name tag, we do NOT use as such – no identification allowed on jacket Target furnishes chef’s jacket Button all the buttons!

So . . What do I do first? : So . . What do I do first? READ THE MANUAL and CONTRACT Get organized for the weekend Contract (contact numbers are on it) Kit (Market Link and possibly promotional materials) DEBIT CARD !!! Can’t run the demo without one!

Then . . . . ? : Then . . . . ? The Market Link will give you specific instructions to call for your orientation. Required for each demo date. May be done 2-3 days before demo date. Make note of the confirmation number You must have the confirmation number in order to activate your card.

How do I activate my card? : How do I activate my card? The Market Link also gives you the number to call to activate your card. Card will be activated for the $$ amount noted on your contract and market link. Must be done on the day of your demo! Must be done by 9:00 AM. We’re monitoring activations on the computer. Tells me you are ready to go do your demo. If your card is not activated and I am unable to reach you by phone or you do not return my call immediately, I have to call in the back-up. You will then be considered as a No Show.

Swipe – In : Swipe – In Arrive at the store prior to the start time of your demo Swipe – in between 10:45 AM and 11:00 AM - Buy something under $1, it is yours to keep. Swipe-in with $1 purchase whether buying product or not!! Ineligible for incentives, if swipe early or late 2 early or late swipes, you can not be scheduled for any more demos Time on register is the time that gets recorded in the system – check it before you swipe $5 extra per demo if swipe is done between above times We’re monitoring on the computer Tells me you’re at the store ready to do your demo.

NEVER PAY WITH CASH!! : NEVER PAY WITH CASH!! You never, never pay for anything with cash. You must use your debit card. One exception: only if I or the Indianapolis office pre-approves it !! WHY? You won’t get reimbursed or paid for the demo !!

At The Store!!! : At The Store!!! The Food Sampling Specialist (FSS) is your best friend – make them happy!! They are there to help you get going! Will answer your questions about equipment, location, table Sign your paperwork!! Remember: If the FSS doesn’t want you back in their store, we will honor their request.

Equipment : Equipment Target provides ALL equipment. Equipment required, i.e. microwave, toaster, etc will be noted in your manual You are responsible to gather your table and equipment and place it where the FSS wants you to. You are NOT allowed to put the table together or take it apart!!! (liability issues)

Next Steps : Next Steps Go to supply area. Get your table and equipment. Set up where the FSS wants you to. Go get your product. If you’re buying it, purchase the amount the manual says. If the store doesn’t have the required amount, CALL ME!

Store Owned Product : Store Owned Product Store owned product means you do not buy anything It is a Target product The FSS will guide you in getting the store owned product.

What do you mean by “Out of Stock”? : What do you mean by “Out of Stock”? If it is a store-owned product, the FSS may substitute if they desire. If it is other than store-owned, the FSS cannot substitute one of the store owned products. You are not allowed to promote products that aren’t on the shelf to sell. Call me!!! or the Indianapolis office. We can substitute a same brand, same type product (with approval).

What if there isn’t anything to substitute? : What if there isn’t anything to substitute? You must obtain the Out of Stock signature and date on page 4 and submit with swipe-in receipt and contract. Call me or the Indianapolis office before you leave the store to verify no other substitutions are available to be made. This sometimes changes after the manual goes out. If another product isn’t available, then it’s time to go home and you’ll be paid for the hours you worked or at the very least 2 hours show-up time.

Doing the Demo : Doing the Demo Smile, be congenial Sell, sell, sell Use brand name often Recite selling points from manual Encourage customers to taste product Do not give food to any minor, the parent must do it! (Liability, liability, liability) Do not eat the food! Follow Food Safety Instructions Change your gloves appropriately

When do I shut down? : When do I shut down? The demo is over at 3:45. Take the table and all the equipment back to the supply area. Ensure the table is clean. Clean equipment and replace in proper area. Get the FSS or a manager’s signature and store stamp on your market link.

What if I have leftover product? : What if I have leftover product? You may not take any product from the store. Leave all promotional items and extra product with the FSS. Always follow the FSS’ instructions relating to leftover product!!

Ok, I’m done – Now what? : Ok, I’m done – Now what? Complete the required information on the Market Link and file the report before midnight (CDT) the same day you do the demo! Call the number on the market link to report results OR Go to www.sunflowergroup.com and put the report in online (hint: it’s easier). Be sure to get the confirmation # to add to the paper market link.

Last Step : Last Step Refer to the checklist on the contract to make sure you don’t forget anything! Copy the signature page of the market link, and your receipts for your records !!!!! These can not be reproduced, if lost in the mail !!!!! Mail the contract, market link, and receipts to the address on the bottom of the contract. Mail ASAP. Delay in mailing could cause you not to be paid. You’re Done!!

Step-by-Step : Step-by-Step Call in for orientation (day before). Activate card (same day by 9:00 AM). Arrive @ store and swipe-in no earlier than 10:45 and no later than 11:00. Go to supply area, get chef's coat/table/equipment. Set table where FSS wants it. Get product according to manual. Do demo (one - 15 min break). Get signature/store stamp on market link. Call in market link or input online. Sign all paperwork and double check. Make copies of market link and receipts!!! Mail contract, market link, and receipts!

When do I get paid? : When do I get paid? The cut-off dates and pay dates are on my website. Your first demo could take up to 3 weeks depending on when you mail your paperwork. If you are working every weekend, you’ll be paid every 2 weeks unless you don’t send in the required paperwork.

????? Problems ????? : ????? Problems ????? Call me! If “anything” does not go like we’ve talked about or what the manual say, call me! If you forget something and aren’t sure about what to do, call me! On a busy demo day, just hang tight. I’ll get back to you just as soon as I can.