Intro to Social Media Kathy Sipplewww.mysocialmediacoach.com : Intro to Social Media Kathy Sipplewww.mysocialmediacoach.com
Have you heard about…? : Have you heard about…?
Lots of sites out there… : Lots of sites out there…
What is social media? : What is social media? Web 2.0 (a.k.a. read/write web)
People having online conversations
An opportunity!
Context – “Did You Know?”
Case study : Case study Twitter + Kogi = One hot taco!
WIIFM? : WIIFM? Gain new business
Increase customer loyalty
Identify trends/issues
Promote your business online
Manage your reputation
Carry out research
Collaboration
Who uses it? : Who uses it? Varies by site
Growing and changing
Quantcast.com
Considerations : Considerations What are your objectives?
Demographics: who are you trying to reach?
What’s your style?
Can you create ‘content’?
Your time = your cost
Networking sites : Networking sites If you do nothing else, do this!
How do they work?
LinkedIn
NWIreCONNECT
Blogs : Blogs Blog = Web + log
Merchant Circle
Video
Kogi BBQ blog/web site
My blog
Technorati
Social network sites : Social network sites Facebook (more private)
Personal profile
Kogi BBQ
Evelyn Bay Coffee (Valparaiso)
Myspace (less private)
Kogi BBQ
Planetary Blues
Twitter (microblog) : Twitter (microblog) Video
It’s officially mainstream now…
Twitter account tour
Kogi BBQ on Twitter
Third party applications
Twitpic example
Social bookmarking : Social bookmarking What is it?
Make your life easier
Promote your own sites
Other : Other NING
Flickr
YouTube
Vimeo
Slideshare
Questions? : Questions? 2 myths about social media:
Myth #1: It’s hard.
Myth #2: It’s easy.
Next steps : Next steps Learn more at upcoming Entrepreneur Center seminars
Before joining in, listen
Decide what makes sense for you
Create an efficient, sustainable plan
Claim your user ID
Thanks for coming! : Thanks for coming! One-on-one coaching
Monthly coaching program (coming soon)