Overview of Doing Business InternationallyBy: Ray Bowman SBDC, CITD consultantSBCC International business instructorPresident, Bowman Business Services : www.SMALLBIZLA.org Overview of Doing Business InternationallyBy: Ray Bowman SBDC, CITD consultantSBCC International business instructorPresident, Bowman Business Services
What are the opportunities internationally for the wine exporters? : www.SMALLBIZLA.org What are the opportunities internationally for the wine exporters? U.S. wine exports, 90 percent from California, passed the $1 billion milestone for the first time with $1,008,259,000 in winery export revenues in 2008.
Volume shipments in 2008 increased 8 percent, compared to the previous year, to nearly 130 million gallons or 55 million cases. (That’s equal to the % growth rate of China)
“Wine exports have increased steadily during the past 15 years, increasing more than five-fold from $196 million in 1994.
“Wine is California’s second leading export product by value
Six percent share of the world export market, yet we are #4 as a world producer.
What are some of the key markets : www.SMALLBIZLA.org What are some of the key markets European Union, $486 million.
Canada, $260 million
Japan, $61 million
Hong Kong, $26 million;
Mexico, $23 million.
Resources to help expand your sales internationally : www.SMALLBIZLA.org Resources to help expand your sales internationally Small Business Development Centers (SBDC)
Wine Institute
Santa Barbara City College international courses
Centers For International Trade Development CITD
US Department of Commerce Commercial Service
Slide 5 : www.SMALLBIZLA.org Small Business Development Centers Provide one on one business consultation in:
HR
Marketing
Business planning
Management
Finance
Regulations
Business seminars
Loan preparation and identification assistance
Referrals to other agencies and service providers
Resources of a nationwide network of SBDC’s www.SMALLBIZLA.org
Slide 6 : www.SMALLBIZLA.org Wine Institute is the voice for California wine representing more than 1,000 wineries and affiliated businesses from the beautiful and diverse wine regions throughout the state.
Wine Institute’s International export programs, guided by a committee of 125 California participating wineries, are aimed at educating the foreign wine trade and media about the quality and range of California wines.
Analysis of foreign markets and information on market entry are also provided as an important service to wineries new to the export scene.
Wine Institute representatives in Canada, Denmark, the Netherlands, Germany, Hong Kong, Japan, Korea, Mexico, People’s Republic of China, Southeast Asia, Taiwan, Sweden and the United Kingdom provide on-site support to exporting wineries. www.SMALLBIZLA.org Wine Institute www.wineinstitute.org
Slide 7 : www.SMALLBIZLA.org Santa Barbara City College
international business courses Provide AA Degree and certificate programs
International marketing
Basic import and export course
International supply chain logistics(offered on-line)
International finance (offered on-line)
Basic international business
International economics www.SMALLBIZLA.org
Centers for International Trade Development (CITD) : www.SMALLBIZLA.org Centers for International Trade Development (CITD) One on one counseling
Import and export seminars
Assistance with technical issues such as:
Documentation
Incoterms
Contracts
Insurance
Payment methods
US Department of Commerce Commercial Service : www.SMALLBIZLA.org US Department of Commerce Commercial Service Trade Counseling
Market Research
Customer Location/Qualification
Business Programs
Advocacy and Compliance
Key areas you should address before you export internationally : www.SMALLBIZLA.org Key areas you should address before you export internationally U.S. and foreign compliance
Transportation logistics
Documentation
Landed cost
Finance
Banking
Incoterms
Contracts and agreements
Market Research
Qualification of business
Key contacts : www.SMALLBIZLA.org Key contacts The Small Business Development Center (805) 648-8925
Wine institute (415) 512-0151
Santa Barbara City College sbcc.edu
Center for International Trade Development
www.citd.org
U.S. Commercial Service
(805) 488-4844