Slide 1 : Expansion Management
Why expansion? : Why expansion?
Agenda: : Agenda: Preparation: before expansion starts
First steps
Financial sustainability
Coaching
Preparation: before expansion starts : Preparation: before expansion starts Expansion map of the country/ region
Goal: to identify potential cities for the expansion
Criteria:
potential student community,
political and socio-economic situation,
business/economic environment,
contacts of AIESEC alumni/ partners in the city
Preparation: before expansion starts : Preparation: before expansion starts Interest from the potential stakeholders
Students who want to go on internship/ become a member in the city where AIESEC doesn’t exist
Companies that want AIESEC services in the city where organization doesn’t exist
! External positioning (on-line presence, network of stakeholders)
Preparation: before expansion starts : Preparation: before expansion starts Potential local committee preliminary analysis presentation for the general assembly:
Feasibility study
Potential stakeholders
Entity interested to support expansion that has recourses for it (people, finance)
Preparation: before expansion starts : Preparation: before expansion starts To run the process smoothly:
Ensure excitement around expansion topic (members understand why, experience sharing, R&R etc.)
Have a clear framework for the feasibility study
If MC is the entity interested – open the application to get LC-support for the expansion initiative
Have benefits for the support entity (results done by expansion are counted as LC results before expansion becomes LC, clear policy of getting financial investments back etc.)
First steps : First steps CEEDer
Support entity promote CEED position and select a CEEDer
Clear objectives
Expansion plan step-by-step with the clear division of responsibilities between CEEDer and support entity
A COOL person with XP in ER and selection
First steps : CEED preparation:
Make a very good research on potential universities and leadership organizations
Contact and try to arrange the meetings with alumni, universities, other leadership development organizations
Find a host First steps
First steps : First steps Potential stakeholders contact
Presentation of AIESEC for the universities, other leadership organizations, contact alumni. Goals: financial support, people
Make an interview with people interested proposed by university/ other leadership organizations/ relatives of alumni/ people that were interested to open AIESEC in the city. Goal: select first members of initiative group
! Ensure the product is created and contracts
exist
TOGETHER: CEEDer+first expansions members : TOGETHER: CEEDer+first expansions members Induction seminar (if it is possible to send people to the support LC induction seminar/ bring as faci experienced members from this LC)
Contacts with potential partners
Make a first recruitment
Create a simple and clear plan
CEEDer has to leave members results to follow-up (raised TNs, agrement with university to select and send EPs etc.)
Motivation to come to regional/ national conference First steps
Expansion Financial Management : Expansion Financial Management One Entity make the investment to support the Expansion Manager CEED
Entity Selects the CEED
Return of the investment and clear timeline
CEEDer has as one of the main goals raising money from University and TN Sailing
Expansion Financial Management : Expansion Financial Management Selling to the University:
Have a clear Product and Agreement
University EPs Proposal
Endorsement letters (Yale – UNICEN)
Press Material
Coaching : Coaching Better to have as a coach person with LCP XP/ very diverse XP (needs to provide knowledge in all functional areas)
Very close follow-up (calling them/ chatting every day)
Set very clear and simple goals, get a commitment, ensure concrete steps to reach this goals
Functional coaching from LC support (help desk ;) )
Help to find CEEDers, invest the first incomes for members to go to national conferences