Slide 1 : Electronic Commerce 1
Assignment Hilton - Malta Ritz - London www.theritzlondon.com www.hilton.com.mt Joanna Azzopardi, Matteo Debattista , Maria Scicluna, Joseph Tabone
Similarities : Similarities Diverse photographs throughout the sites
Detailed information on the rooms
Online reservation system
Privacy policies
Contact details
Information about restaurants and entertainment facilities
Similarities : Similarities Prominence to meeting and conferences facilities.
Both contain a site map.
Ritz provides terms and conditions and Hilton the hotel policy. Both have similar details.
Details of how to arrive in hotel and an area map.
Both verified by VeriSign
Both have links to mother company website and sister hotels.
Contrasts : Contrasts Ritz has a virtual tour of the rooms, Hilton just photos.
Feedback is directly asked in the case of the Hilton but not asked in the case of Ritz.
Ritz has an online gift shop and details on recruitments. Hilton does not.
Contrasts : Contrasts Ritz has a history of the hotel.
Ritz promotes 12 special offers, Hilton just one.
Ritz informs about London, Hilton does not do the same on Malta.
Booking is also extended to the restaurants in the case of the Ritz. Hilton’s restaurants cannot be booked online.
Improvements : Improvements Make website navigation easier
Drop down menus
Adding a search bar
Create a Basic HTML version
More Local Information
Especially in the case of the Hilton Hotel
Create a Community
Forum
Guestbook
Currency Converter
Multi Language
Web Marketing Strategy : Web Marketing Strategy Cost & Revenues
Involve costs to improve.
Increase customer base.
Online reservation reduces staff requirements and paperwork
Markets
Upper market segments, site and promotion should target them
Web Marketing Strategy : Web Marketing Strategy Products
Hotel services.
The websites have the aim of facilitating the way customers book.
So, to increase bookings while reducing operating costs.
Promotion
Email to customers
Site sponsorships
On major search engines and directories (Google, Yahoo, Altavista, Hotbot, dmoz)
Monitor sites as tripadvisor.com