ADVERTISING : ADVERTISING By, Anne-Marie Attard
INTRODUCTION : INTRODUCTION Advertising is a form of communication that attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
WHY A COMPANY ADVERTISE : WHY A COMPANY ADVERTISE To increase the sales of the product/service
Promoting a brand identity or brand image
Communicating a change in the existing product line
To introduce a new product or service
TYPES OF ADVERTISING : TYPES OF ADVERTISING Print Advertising – Newspapers, Magazines, Brochures, Flyers
Outdoor Advertising –Billboards, Kiosks, Tradeshows and Events
Broadcast advertising - Television, Radio and the Internet
Covert Advertising – Advertising in Movies
Surrogate Advertising – Advertising Indirectly
Celebrity Advertising
PRINT ADVERTISING : PRINT ADVERTISING
Are flyers effective? Or just waste of paper? : Are flyers effective? Or just waste of paper?
OUTDOOR ADVERTISING : OUTDOOR ADVERTISING
BROADCAST ADVERTISING : BROADCAST ADVERTISING
CELEBRITY ADVERTISING : CELEBRITY ADVERTISING SURROGATE ADVERTISING
WHAT MAKES AN AD EFFECTIVE? : WHAT MAKES AN AD EFFECTIVE? An advertisement is said to be effective:
If it creates an impression for a product or brand
If it influences people to respond
If it separates the product or brand from the competition