Slide 1 : INTRODUCTION
TO
ENTREPRENEURSHIP
Slide 2 : CHARACTERISTICS OF SUCCESSFUL ENTREPRENEURS PASSIONATELY SEEK NEW OPPORTUNITIES PURSUE OPPORTUNITIES WITH ENORMOUS
DISCIPLINE PURSUE ONLY THE BEST OPPORTUNITIES ADAPTIVE EXECUTION SYNERGY IN ENERGY
Entrepreneur : Entrepreneur Entre + Prendre An entrepreneur is a person who habitually creates and innovates to build something of recognized value around perceived opportunities
Entrepreneur Process Diagram : Entrepreneur Process Diagram Motivation to make a difference Spotting & Exploiting Opportunities Finding the required resources Using networks extensively Overcoming Obstacles Controlling the Business Financial, Social, Aesthetic Capital Showing determination in the face of adversity Managing Risk
Entrepreneurship Process : Entrepreneurship Process The Idea Realizing the opportunity Engaging the idea & opportunity Exploiting the opportunity to build something of value The Inventor The Opportunity Spotter The Project Champion
Napoleon's First Principle : Napoleon's First Principle The first principle of a general-in-chief is to calculate what he must do, to see if he has the means to surmount the obstacles with which the enemy can oppose him and, when he has made his decision, to do everything to overcome them Intel moved over from Memory Chips to Integrated Chips
Napoleon's Second Principle : Napoleon's Second Principle A plan of campaign should anticipate everything which an enemy can do, and contain within itself the means of thwarting him. Plans of campaign may be infinitely modified according to the circumstances, the genius of the commander, the quality of the troops, and the topography of the theater of war Bill Gates staved off competition from Sun Microsystems, IBM, Netscape, Linux and a host of other competitors
Napoleon's Third Principle : Napoleon's Third Principle Read over and over again the campaigns of Alexander, Hannibal, Caesar, Gustavus, Turenne, Eugene,and Frederic. Make them your models. This is the only way to become a great general and to master the secrets of the art of war. With your own genius enlightened by this study, you will reject all maxims opposed to those of these great commanders Sam Walton used to regularly visit Kmart, Woolco and other retail chains and learn best practices from them
Napoleon's Fourth Principle : Napoleon's Fourth Principle When you have it in contemplation to give battle, it is a general rule to collect all your strength and to leave none unemployed. One battalion sometimes decides the issue of the day Dhirubhai Ambani concentrated all his resources to beat the bears that tried to pull down the Reliance Stock
Napoleon's Fifth Principle : Napoleon's Fifth Principle The first qualification of a general-in-chief is to possess a cool head, so that things may appear to him in their true proportions and as they really are . IBM Chief Lou Gerstner understood that IBM was losing money in the product business and moved over to services
Napoleon's Sixth Principle : Napoleon's Sixth Principle An irresolute general who acts without principles and without plan, even though he lead an army numerically superior to that of the enemy, almost always finds himself inferior to the latter on the field of battle In the 60s, Kmart had 700 retail stores when Walmart had 7.Today Kmart has disappeared while Walmart is the market leader.
In the 90s, Daewoo was a fast growing company while Samsung had a shoddy doddy image. Today, Daewoo has gone bankrupt, Samsung is the market leader in consumer durables.
Napoleon's Seventh Principle : Napoleon's Seventh Principle The effect of discussions, making a show of talent and calling councils of war will be what the effect of those things has been in every age: they will end in the adoption of the most pusillanimous or the most prudent measures, which in war are almost uniformly the worst that can be adopted. True wisdom, so far as a general is concerned, consists in energetic determination GE & Coca Cola weathered through all crisis in 100 years because their core competence is strong. Infosys & Wipro survived the Dotcom Crash because of their strong resolution.
Napoleon's Eighth Principle : Napoleon's Eighth Principle It is exceptional and difficult to find all the qualities of a great general combined in one man. What is most desirable and distinguishes the exceptional man, is the balance of intelligence and ability with character or courage. Infosys & Indus League has grown because it has been set up by a team of entrepreneurs.
Napoleon's Ninth Principle : Napoleon's Ninth Principle Nothing is more important in war than unity in command. When, therefore, you are carrying on hostilities against a single power only, you should have but one army acting on one line and led by one commander Indiainfo could not grow as their promoters could not agree on any issue.
Rediff grew phenomenally under the command of Ajit Balakrishnan
Napoleon's Tenth Principle : Napoleon's Tenth Principle The camps of the same army should always be so placed as to be able to sustain each other. When Tata Motors was in trouble, Tata Finance bailed them out and vice versa.
The problems with tringtring.com lead to the collapse at Aptech
Napoleon's Eleventh Principle : Napoleon's Eleventh Principle It is not by harangues at the moment of engaging that soldiers are rendered brave. Veterans hardly listen to them and recruits forget them at the first discharge of a cannon. If speeches and arguments are at any time useful, it is during the course of the campaign by counteracting false reports and causes of discontent, maintaining a proper spirit in the camp, and furnishing subjects of conversation in the bivouacs. NIIT has a portal that allows the employees to interact with each other and also at the top level
Napoleon's Twelfth Principle : Napoleon's Twelfth Principle You should by all means encourage the soldiers to continue in the service. This you can easily do by testifying great esteem for old soldiers. The pay should also be increased in proportion to the years of service. There is great injustice in giving no higher pay to a veteran than to a recruit GE has grown every year because they manage to retain the top talent.
Slide 18 :
Enterprise Creation & Development : Enterprise Creation & Development Challenge of Entrepreneurship
CHALLENGE OF ENTREPRENEURSHIP : CHALLENGE OF ENTREPRENEURSHIP Entrepreneurship in KBE
Who is the Entrepreneur?
What is the Entrepreneurial Process?
Social Responsibilities
Why be an Entrepreneur?
Entrepreneurial Attributes
Why businesses fail?
Myths of Entrepreneurship
Checklist for Aspiring Entrepreneurs
Recommended Reading : Recommended Reading Donald F Kuratko and Richard M Hodgetts, ENTREPRENEURSHIP – THEORY, PROCESS AND PRACTICE, 6th Edition, 2003, Thomson South-Western, Chapters 1, 2, 3, 4 and 6.
Jeffry A Timmons and Stephen Spinelli, NEW VENTURE CREATION – ENTREPRENEURSHIP FOR THE 21ST CENTURY, 6TH Edition, 2003, McGraw-Hill, Chapters 1, 2, 7, 8 and 10.
Megginson, Byrd, Megginson - Small Business Management, an entrepreneurs guidebook, 5th edition, Chapter 1
ENTREPRENEURSHIP : AN EVOLVING CONCEPT : ENTREPRENEURSHIP : AN EVOLVING CONCEPT “Most of what you hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with genes. It’s a discipline and, like any discipline, it can be learned.”
Peter F. Drucker
Innovation and Entrepreneurship
Slide 23 : “What does Bill Gates own ? No land, no gold, no oil, no buildings, no machines. What he does is that he controls knowledge, which makes him the wealthiest person in the world.”
Lester Thurow KNOWLEDGE-BASED ECONOMY
Slide 24 : The Entrepreneurial Process involves ____, ________, and _________ an opportunity by overcoming the strong forces that resist the creation of something new. .
Slide 25 : Entrepreneur Resources Opportunity Organisation 1. Identify and evaluate the opportunity 3. Determine and
attract resources
required 4. Lead and manage resulting enterprise Entrepreneurial Process 2. Develop Business Plan
Entrepreneurial Venture vs Small Business : Entrepreneurial Venture vs Small Business Entrepreneurial Venture : __________ and ______
Small Business : ____________ owned and operated, is not dominant in its field, and doesn’t engage in new or innovative practices.
The Pyramid of Social Responsibility : The Pyramid of Social Responsibility ECONOMIC Responsibility
Be profitable
The foundation upon which all other levels rest. LEGAL Obligations
Obey the law.
Law is society’s codification of right and wrong.
Play by the rules of the game. ETHICAL Responsibility
Be ethical.
Obligation to do what is right, just,
and fair. Avoid harm. PHILANTHROPIC
Goodwill
Be a good corporate
citizen. Contribute resources
to the community:
improve quality
of life.
Slide 28 : “To be able to contribute to society and to help those in need to build a better life, that is the ultimate meaning in life. I would gladly consider this to be my life’s work.”
Dr Li Ka Shing
Social Entrepreneur : Social Entrepreneur A pragmatic visionary who achieves large scale, systemic and sustainable social change through a new invention, a different approach, a more rigorous application of known technologies or strategies, or a combination of these.
Combines the characteristics represented by Richard Branson and Mother Teresa.
For more info : www.schwabfound.org
Slide 30 : Why Start A Business? Control Others Survey by Padgett Business Services USA Inc. (Adopted from Small Business Management, 5th edn, Megginson, Byrd, Megginson
Slide 31 : Why Start A Business?
Slide 32 : Achieve ____________
Obtain Additional _______
Help Their Families
Provide Products Not Available Elsewhere Why Be an Entrepreneur ?
Managers : Managers Managers of large companies tend to seek :
________
______
_______
_________
Slide 34 : Who is the Entrepreneur ? “one who shifts economic resources out of an area of lower and into an area of higher productivity and greater yield “
Peter Drucker, guru on management theory “..human, creative act that builds something of value…pursuit of opportunity…..requires a vision and passion and commitment…..calculated risks…”
Jeffrey Timmons, author of the entrepreneurial mind
Key Elements in Entrepreneur’s Background : Key Elements in Entrepreneur’s Background Bill Gates Supportive childhood family environment.
Having a father who is self-employed helps.
Education is important.
Aged 22-45 when starting venture.
Work history: dissatisfied with company job but has technical knowledge.
Successful Entrepreneurs : Successful Entrepreneurs While in the Ph.D program in computer science at Stanford University, he met Sergey Brin and together they developed and ran “ ? ”, which began operating in 1998 and currently employing more than 1900 employees. Age : 34, Net Worth : US$90 million.
Son of Michigan State University computer science professor
While following in his father's footsteps in academics, he became an honors graduate from the University of Michigan, where he earned a bachelor of science degree in engineering, with a concentration on computer engineering ?
Successful Entrepreneurs : Successful Entrepreneurs Age : 45, self made
Value of company : S$270 mil.
Adopted at birth by an elderly woman, never knew her biological parents
Hometown : Kampar, a poor Malaysian mining town
Worked her way through college and graduated with a B.Science (Hons) from NUS. Started company 15 yrs ago, at age 28, with $20,000 savings.
Nominated MP and Her World Magazine “Woman of the Year 2002”. ?
Slide 38 :
Slide 39 :
Slide 40 : Entrepreneurship – Theory, Process, Practice Chap 4 pg 114-121 Entrepreneurial Attributes
Types of Skills Required in Entrepreneurship : Types of Skills Required in Entrepreneurship
Slide 42 :
Techniques taught in Entrepreneurship : Techniques taught in Entrepreneurship
MYTHS OF ENTREPRENEURSHIP : MYTHS OF ENTREPRENEURSHIP Entrepreneurs are doers, not thinkers
Entrepreneurs are _____, not made
Entrepreneurs are always inventors
Entrepreneurs are academic and social _______
“Entrepreneurship, Theory, Process and Practice” Chapter 2 “Entrepreneurship, Theory, Process and Practice, Chapter 2”
MYTHS (continuation) : MYTHS (continuation) Entrepreneurs must fit the “profile”
All you need is ______ to be an entrepreneur
All you need is _____ to be an entrepreneur
Ignorance is bliss for an entrepreneur
Entrepreneurs seek success but experience high failure rates
Entrepreneurs are extreme risk takers (gamblers)
Checklist for Aspiring Entrepreneurs : Checklist for Aspiring Entrepreneurs Do it for passion not money
Do something you know about
Don’t give up too early
Have a mentor
Have appropriate funding
Be a good cash manager
Build sales first
Don’t try to rush
Be wary of bad advice or suppliers
Summary : Summary Entrepreneurial Process
Different Entrepreneurial Attributes
Causes of Business Failures
Checklist for Entrepreneurs
Video Screening – The Makings of an Entrepreneur