: Alumni Relations Management : Sitting on A Gold Mine!
Why is Alumni Relations Management “Good”? : Why is Alumni Relations Management “Good”?
The answer: Impact on local level for the last 6 months : The answer: Impact on local level for the last 6 months
Why is Alumni Relations Management “Not Good Enough”? : Why is Alumni Relations Management “Not Good Enough”?
What can ARM mean to a Country? : What can ARM mean to a Country? AIESEC India | Results for a 6-month period
8’000 Euro in alumni donations
20’000 Euro partnerships resulting from alumni
400 – internships raised through alumni
300 alumni - non- financial support
What if… : What if… … the network doubles this impact over the next year?
What will the network receive over 1 year if we merely double the current state?
Realistic Potential : Realistic Potential
How to make ARM area “Good Enough”? : How to make ARM area “Good Enough”?
Clarity: What is Alumni Engagement? : Clarity: What is Alumni Engagement? Value Exchange- AIESEC Provides alumni value and expects value back
Long term project that requires sustainability
Stakeholder relationship with several key elements:
managing contacts
Providing regular information about AIESEC
providing opportunities for involvement
Capitalizing on established relationships
Slide 10 : Where is Alumni Engagement in the Business Logic of AIESEC?
Slide 11 : SUSTAINABILITY THE WAY WE DO IT HIGH VOLUME OF HIGH QUALITY @XPS IMPACT INCREASING
EXCHANGE XPS PROVIDING HIGH QUALITY AIESEC XPS GENERATING
LEADERSHIP XPS RECRUITMENT & INDUCTION MANAGING TALENT CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY OFFERING THE RIGHT OPPORTUNITY FOR OUR MEMBERS CAPITALISING ON
NETWORKS, MARKETS AND
ISSUES RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI PLANNING & REVIEW MANAGING INFORMATION IT INFRASTRUCTURE GOVERNANCE & ACCOUNTABILITY FINANCIAL SUSTAINABILITY MARKET ANALYSIS MEMBERSHIP ADMINISTRATIVE MANAGEMENT MARKET AND RELATIONSHIP MANAGEMENT OPPORTUNITIES EXTERNAL POSITIONING FOR STUDENTS AND ORGANISATIONS
Slide 12 : RECRUITMENT & INDUCTION Talent Promotion Talent Selection MANAGING TALENT Talent Allocation GOVERNANCE & ACCOUNTABILITY External Board Management Internal & External Reporting Accessibility RELATIONSHIP MANAGEMENT Account Management PLANNING & REVIEW Plan & Budget Organizational Performance Management MANAGING INFORMATION Knowledge Management Internal Communication Usage of IT Systems CAPITALISING ON NETWORKS, MARKETS AND ISSUES Sales Management and TN Raising Product Positioning Product Development Alumni management MARKET ANALYSIS Analysis of Supply & Demand Segmentation Brand perception Research INCREASING EXCHANGE XPS Exchange Matching Exchange Servicing QUALITY OF AIESEC XPS Competency Management AIESEC XPs Quality Measurement LEADERSHIP FOR A POSITIVE IMPACT ON SOCIETY Organizational Structure Revision Internal Promotion for X & X Raising GENERATING LEADERSHIP XPS Talent Planning Talent Induction Administration IT Systems CUSTOMERS INTERNAL PROCESSES LEARNING & CAPACITY THE WAY WE DO IT IMPACT Legal Compliance CSFs Processes Alumni network capitalization Reward & Recognition Talent Performance Appraisal GIVING THE RIGHT
OPPORTUNITY Talent Goal Setting & Orientation Revenue generation FINANCIAL SUSTAINABILITY Internal Promotion for LR and LR Offered SUSTAINABILITY Reserves & investment management IT INFRASTRUCTURE EXTERNAL POSITIONING TO STUDENTS & ORGANISATIONS Public Relations Promotion & Marketing
Slide 13 : RELATIONSHIP MANAGEMENT WITH PARTNERS AND ALUMNI Key Performance Indicators “ ” The relationship with our partners and alumni results
in a high retention and engagement towards the
organizational activities. Processes Account Management Alumni Management
Slide 14 : CAPITALIZING ON NETWORKS, MARKETS AND ISSUES Processes Key Performance Indicators “ ” We increase the quality and quantity of diverse AIESEC
Experiences by making properly use of our networks,
markets and relevant issues. Sales Management and TN Raising Product Positioning Product Development Capitalize on Alumni network Processes Performance Indicators
How to make get the area in placeAuditing Key Processes : How to make get the area in placeAuditing Key Processes Create a plan and allocate resources
Database management
Information release – keeping alumni informed about AIESEC
Providing platforms for connections
Physical platforms - events
Virtual – MyAIESEC.net, others
Providing relevant Engagement Opportunities with AIESEC
Manage Relationship with Alumni Associations
Create a plan & Allocate Resources : Create a plan & Allocate Resources Specify concrete objectives why do you want to develop the area
Create a measurable target list
Create a system for tracking the outcome
To build infrastructure and create tangible value- be ready to invest at least 2 years
Allocate resources
Database Management : Database Management Map & leverage the available connections
Map and fill in the inter- generational gaps – top- bottom approach
Create a system for capturing the outflow of members
Consider how well are you leveraging on MyAIESEC.net for Alumni
Keeping Alumni Informed About AIESEC : Keeping Alumni Informed About AIESEC Create a system for keeping your alumni informed about AIESEC – newsletter, news through MyAIESEC.net for Alumni, e-mail list, etc.
Create a standard structure, news release cycle
Send relevant information which inspires action
Once the tool is institutionalized – think of ways to make a product out of it
Providing Platforms for Connections : Providing Platforms for Connections Alumni Events - Awards Ceremonies, Open Member Conferences, non- formal gatherings
Virtual platforms (MyAIESEC.net or others):
promote and educate
Communicate with your alumni;
Build the pipeline – current members
Work with your national alumni association
Engagement Opportunities with AIESEC : Engagement Opportunities with AIESEC AIESEC Awards
Mentoring Campaigns
Raising TNs campaigns
Conferences and Trainings
Leveraging on their networks
Donations
Partner opportunities
Support on communicating AIESEC to external audiences
Relations with Alumni Associations : Relations with Alumni Associations Implement the Alumni Association Principles
Partner with Associations to reach more alumni
Leverage on their networks to attract more alumni to MyAIESEC.net
Leveraging on MyAIESEC.net for Alumni : Leveraging on MyAIESEC.net for Alumni
Country Delegations : Country Delegations What is your take away from this session?
What we will bring back and discuss with the MC team? What would you like to implement and how?
How to Get Support : How to Get Support Updated Wiki - all you need for the Alumni Area, GCPS included :
Alumni Relations Management Wiki
Apply for GAST Coaching: gast@ai.aiesec.org Updated!
Slide 25 : Thank You!
GARM: emili@ai.aiesec.org
GAST: gast@ai.aiesec.org
Wiki: Alumni Relations Management Wiki