Comm Strategy - COMM Plan

For an Internal Communication Strategy For an Internal Communication Plan Supporting your general vision and plan (AIESEC 2010, MC plan...). Focus on one major problem in your country/LC that can be improved through better communication! What kind of relationships do you need to establish to achieve your organizational goals? A MC wants his LCs to be engaged in the strategic priorities for the country of the year. Here you should identify what is the overarching goal for your internal communication plan?.  A MC wants to encourage his LCs to raise more TT EPs in Jan – April 2009.        Your communication objectives differ from your goal in that they are more specific and measurable, and should all build towards your goal.  What do you want to achieve (SMART)?What is the specific impact you want to see? What are the specific objectives for the relationship? LCs implement the needed actions at the right time. LCs give inputs and feedback on national priorities. How can you deliver the MC/LC strategy through communications activities? By April, LCs have raised 30% more TT EPs from current members. By April, each LC has recruited 5 new technical students with plans to go abroad in summer.        Who are the people you want to influence? With whom do you want to establish relationships to achieve your objectives? LCPs LCVPs Who do you need to make it happen? LCVPs X, TM, Comm Members with technical background Students with technical background     Which are the key topics for each of your audience groups and how do you want to address them?The message does not have to be explicit in every communication, rather, the context, medium, frequency etc. of the communication should imply the message. What are the important topics defining your relationship? How do you want the relationship to be perceived? LCs are committed to priorities and know how to implement themAlignment of local & national plansTransparency of progress & implementationFeedback culture What are you trying to get people to think, feel or do? LCVPs: Implement targeted recruitment and promotions together Members: Move to X stage Students: Join with the right expectations to AIESEC. (AIESEC Ne What is the channels/tools to reach your audience? A channel or a tool is a medium of communication, the instrument that you can use to reach your audience. Which channels do you want to agree to use with your audience? National EB Group on MyAIESEC.net National Conferences National Functional Forums LC Visits E-Mail & Phone Which are the most effective channels to reach your audience? LCVPs: National functional forums, national conferences Members: National conferences, National News Students: National Website and IT Labs in the University. Who will do what, when and where to make sure that the key messages are communicated effectively through the channels to the audience?The tactic is the manner in which you use the tool. Generally, each channeloffers specific tactical options, experience with each channel or GCPs are key!. What kind of regular communication do you plan to interact with them? MC News every week. (Set an strategic structure of the newsletter)  National Conferences 4 times a year. Monthly updates/reports in the national forums. (MC Call Center Wiki) Campaigns on specific topics planned in the calendar. (Using internal and external tools such as Skype, Videos, MSN, e-mail, LC Calling/Visits) How do you plan to use your channels to communicate your key messages through the channels? LCVPs: Release of a toolkit, open a national competition, Education on X-TM-Comm synergies (COMM Plan). Members: Showcasing opportunities, returnees & benefits on conference.Releasing an X opportunities newsletter. Students: I am an AIESECer banner for technical students on the website.Screensavers in the PCs at the IT Lab.      Specific milestones, including preparation activities and budget/resources neededFor each tactic you have selected, you need to identify whose responsibility it is to complete it and a timeframe for its completion (or a schedule if it is a regular task).  Use an excel sheet, calendar, Gantt chart or similar to compile them. Use it as main tracking tool to analize your audiences and track your achievements. Use an excel sheet, calendar, Gantt chart or similar to compile them. Put it accessible to the people participating in the COMM Plan.      Have you achieved your objectives?Did you reach the right audiences?How successful have the different channels & tactics been? Best run during transition, team days and plan reviews. We recommend you  to use:Surveys, internal evaluation, asking specific members of your audience for feedback etc.Select the best tactics, make the improvementsto  the ones that were not succesful and descart the useless ones! :) Best run after the end of each campaign. We recommend you  to use: Surveys, internal evaluation, asking specific members of your audience for feedback etc. Select the best tactics, make the improvements to the ones that were not succesful and descart the useless ones! :)                      Enjoy! :)