PDC

Who makes sure this gets done? PT/PD Who makes sure this gets done? PT/PD Who makes sure this gets done? PT/PD B = Buyers PD = Product Developer PT = Product Technologist CPM = Category Product Manager CM = Category Manager BUD = Business Unit Director HOPDT = Head of Product Development & Technology DM = Design Manager BUD Area 12 month rolling Product Development Plan signed off jointly by Head Of PD & BUD, and quarterly review at BUD planning meeting Go / No-go decision (Product Approval Panel) Who makes sure this gets done? PD/PT Buyer Standard time = 26 weeks, but will vary by category Gate 4 Approval Who makes sure this gets done? PT/PD Who makes sure this gets done? PD Who signs it off? CPMs Who signs it off? HOPTD/ CPMs Who signs this off PD/CPM/CM VERSION NO 0.8 If it’s not on the plan, it won’t be worked on GATE 2 Specific Range and architecture & concept briefs agreed Write overall concept briefs for new ranges developed including confirmation of sales targets and or/hurdle rates with (CM) Write supplier-specific briefs for new lines completed Range architecture identified Concept brief format to be created Re-confirm time to gate 3 Developing the Concept (PD) Identify range architecture and clarify space requirements Specific product research Identify benchmarks Identify potential suppliers Determine packaging requirements (SRP, Crates & trays) Clarify brand standard requirements Develop product briefs Implementation Final cost negotiation (B) Consumer testing (PD) Design brief created and sign-off (DM) PDIB & cutter guide requested (PD) Artwork approved – design aspects (DM) Pack copy generated approved (PD/PT) Cooking instructions arranged (PD) Artwork approved – concept aspects (PD) QAS requested and approved (PD) Specification completed on “Inspire”, Product Safety info requested and approval completed and artwork approved (PT) System set-up; ranging/new line (B) Barcode verification (PD/PT) Transit trials (PD) Pre-productions & sample assessment (PD/PT) PR & Customer communication of launch agreed (PD) Re-confirm retail / store readiness including space allocation/ SRP (B) Re-confirm product targets with Supply Chain and Buyer (PD) GATE 4 Have we met the original brief & quality criteria to implement? All product sign-offs gained Brand standards met (Pre) production sample Formal meeting (Further Process vs. Primary) Reconfirm launch date Review Daily checks: - Quality - Sales - Waste Weekly checks: - Complaints - WZOs - UBW GATE 1 Range strategies and priorities agreed Deliver 3-year vision linked to goal, brand standards & category planning strategies Category development plans updated monthly – 12 months detail Agree time to gate 3 GATE 3 Do products meet the product brief? (PD) Product & packaging concept samples developed against original brief Completed Gate 3 checklist Agree time to complete implementation launch Product approval panel – format varies (further process vs. primary) Ensuring Feasibility Consider raw materials options (PT) Consider processing options (PT) Concept sample refinement (PD) Packaging refinement (PD) Brief design team (PD) Consider selling options including lines to be de-listed (PD/B) Product targets set and agreed with Supply Chain and Suppliers (PD/B) Volume availability (primary products only) (PD) Impact on retail / store readiness (PD) Re-clarify range and distribution impact (B) GATE 5 Did we meet the targets set? Formal review (PIR) after 12 weeks Building Knowledge (PD course) Identify food and market trends (PD) Understand customer insights (PD) Understand category role & strategies (PD) Understand role of design (PD) Understand brand standards, sub brand values & strategies (PD) Understand lessons learnt (PD) Develop specific category range development strategies (PD) Confirm timescale and resource required to reach Gate 3 (PD) Know your competition Know the category supply and capability Who signs it off? HOPDT/ CM/BUD Who signs it off? HOPDT/ CMs/BUDs Product Launch Who’s responsible for making sure each step gets done? Full Product Development cycle