Slide 1 : Rock Your Campus! AIESEC positioning in the University Campus!
why did you select your University? : why did you select your University?
why did you select your University? : why did you select your University? Reason: University is well brand positioned in your mind!
Slide 4 : To understand the University we have presence on, the students/deans/professors’ way of thinking
To identify the channels we MUST be present to call the attention of them and, most important,
Keeping a constant communication to all of our main audiences in the campus.
Slide 5 : To position AIESEC in your University Campus, ask these simple questions and start creating your COMM strategy for your Universities.
* What is your ultimate goal in the University Campus?
* What are the specific objectives?
* Who do you need to contact?
* What are the messages?
* Which are the channels, tools, most effective to reach those audiences?
* How does the implementation plan looks like?
* Timeline, responsible, measurable?
Slide 6 : Understanding your University! It helps you to know what are AIESEC’s strengths and weaknesses on campus, based on the environment around you.
Know what type of students and personalities will be attracted to AIESEC
Who your competitors are, so you can communicate specifically about AIESEC’s uniqueness compared to them
Understanding the Type of University. University Brand
Engaging your University through Similar Interests 1
Slide 7 : AIESEC Presence on U * AIESEC’s Brand: Is really important for you to keep on track the perception of AIESEC from the students, is AIESEC known on campus for this is important you run a Student Survey - Brand Audit at least 2 per year to monitor the identification of the AIESEC in the campus. (Use Student Survey)
* Then, check if…
o The messages being said by AIESECers at all events consistent with the AIESEC brand elements? [See the AIESEC brand WIKI]
o Are your current members/students going for a complete @XP?
o Are you promoting AIESEC throughout the year, other than at recruitment? 2
Slide 8 : Target Audiences? * Who do you consider is the most important target audience in the University campus?
It is not only to Students we have to pay attention on our communication. Dean, professors, student organizations/clubs, administrative departments also play an important role to position AIESEC effectively in the university Campus.
Important: To follow-up and engagement of the above target audiences to ensure the messages are conveyed consistently over time. 3
Slide 9 : Key Messages The specific message depends on the schooll and target audience you are approaching to. Overall, the content of the messages should vary to suit the needs of the school, i.e. Engineering requires more exposure to soft skills as compared to Business.
Important: The messages depends on the Target Audience and on your goals of positioning in the University Campus.
Simple is better! 4
Slide 10 : Channels/Tactics Events
The events can give AIESEC a chance of:
Directly interact with students;
Position the organization to all audiences (students, dean, professors, administrative, etc.);
Showcase our work and promote our opportunities;
Encourage discussions about our issues;
Solve doubts and inquiries physically;
Distribute promotional and institutional materials;
Generate news and releases to local media;
Product to sell or partnering with other organizations 5
Slide 11 : Channels/Tactics Events
Keep in mind: See the University Calendar!
First Year Activities
Middle Year Activities
Last Year Activities
Fairs, Inaugural lectures, Workshops
AIESEC opportunities. But always Remember: Make these events a powerful media with the support of university entities to gain credibility, promotion and structure. If you are not sure about these benefits, try to establish a relationship with them first. Pay special attention to graphic materials you are going to distribute and use for promotion! They reflect the identity of the organization.Insert AIESEC events and activities in the daily routine of students. 5
Slide 12 : Channels/Tactics University Media
University Website
Intranet
Info Walls
Publications
Newsletters
Events
Prepare a portfolio of articles (stories of members students of the University), banners, photos, Mkt Materials (Brochures, flyers, posters). 5
Slide 13 : Implementation Plan Define Goals, Measurables, Responsible and Timeline. 6
Q&A : Q&A
Slide 15 : In groups! Tactics in the University Campus:
Students (First, Middle, Last Years)
Graduates
Dean and Professors
Administrative Departments
Students Organizations 6
We are looking for GCPs! : We are looking for GCPs!
More info:Check: Rock your Campus WIKIgcc@ai.aiesec.org : More info:Check: Rock your Campus WIKIgcc@ai.aiesec.org