Session 2 Quiz

CMP Study Group Quiz 3/25/2009 1. As a meeting planner is reviewing PowerPoint presentations, what guidelines can he/she use in determining the success of the design of the presentation? A. Use lots of splashy color for visual interest. B. When making number charts, use a maximum of 40 numbers per page. C. Follow the six-by-six rule which says: Use six words across a page and six lines down a page. D. Glitzy presentations always add to the learning experience. Answer: Answer Source: 2. A meeting professional is planning the roll out of promotions for next year's annual meeting? How many weeks in advance should the roll out begin? A. 76 B. 52 C. 40 D. 32 Answer: Answer Source: 3. What would the ground work for a marking plan include? A. A marketing kit B. A press conference C. A meeting web site D. A competitive analysis Answer: Answer Source: 4. Which word describes a journal available on the web? A. Chat room B. Blog C. Link D. Social network Answer: Answer Source: 1CMP Study Group Quiz 3/25/2009 5. A well established meeting and event policy typically address a number of key elements. What might they include? A. Approval process, Meeting/event definition, Registration process, SMM B. Registration process, NBTA, Impact C. Sponsoring, Negotiation, Management D. Language, Tools, Culture Answer: Answer Source: 6. A meeting professional has decided that the best strategy to promote his medical conference is through integrated marketing. Which of the following will be a part of his marketing plan? A. Mailing conference brochures to a purchased mailing list of medical practitioners B. Holding a press conference three months before the event C. By purchasing an ad in a political journal D. Conducting a survey on the organizations website Answer: Answer Source: 7. Walter Industries wants to become more member-centric and start a journal that is available on the web to provide members with a collaborative space where they can get breaking-news, give feedback and access a collection of links. What is this journal called? A. Wikipedia B. Website C. E-zines D. Blog Answer: Answer Source: 8. APEX is an initiative of the CIC in bringing all stake holders together in the development and implementations of industry wide accepted practices which are creating and enhancing efficiencies throughout the meetings, conventions and exhibits industry. What does APEX represent? A. Action Practices Exchange B. Acknowledge Practices Exchange C. Accepted Practices Exchange D. Apology Practices Exchange Answer: Answer Source: 2CMP Study Group Quiz 3/25/2009 9. After the monthly sales meeting at Jones Corporation, we researched the timing of our most successful press releases. We were surprised to find that our stories were more likely to be picked up by the press at one particular time of year. During what months will it be more likely for our press releases to be used by the media? A. Nov/Dec B. July/Aug C. June/July D. Dec/Jan Answer: Answer Source: 10. A letter of thanks to the speaker at your event should be sent approximately how long after the event? A. Immediately after the event concludes B. Next day C. Seven days after the meeting D. 14 days after the meeting Answer: Answer Source: 11. The management team has decided to expand the number of exhibitors by 20%. The current number is 50 exhibitors. The planner has been instructed to find out what current exhibitors find most attractive at the trade show, to help you develop effective promotional materials. Which of the following tools will help the planner accomplish this task? A. informally talking to a couple of exhibitors, who you happen to know B. focus groups with a selected cross-section of current exhibitors C. a quick survey sent to exhibitors who didn't exhibit last year, with an incetive to respond D. a phone interview with an exhibitor who has exhibited in every trade show for years Answer: Answer Source: 3