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Online Class Housekeeping : Online Class Housekeeping Interactive session Go ahead and ask questions as I am speaking Those with mics can activate them so you too can speak if you choose Always have your books with you Always have a calculator with you ©2009 Ellen Maiara, CMP & Event Solutions Management 2

Online Class Housekeeping : Online Class Housekeeping WiZiQ CRTeacher – Moodle Class Environment Week by week assignment schedule Forums Introductions A little about your experience in the industry What you are hoping to get from achieving your CMP What you are hoping to get from the study group ©2009 Ellen Maiara, CMP & Event Solutions Management 3

CMP Blueprint : CMP Blueprint Do not use the Blueprint in your manual Exam Construction Knowledge/skills assessment 5 Domains 49 Tasks 230 knowledge topics ©2009 Ellen Maiara, CMP & Event Solutions Management 6

Question Writing : Question Writing Question should be Descriptive in nature Cover a topic listed in the exam blueprint Cover information found in one of the manuals or Apex Glossary Provide the source of the question Book Chapter Page number ©2009 Ellen Maiara, CMP & Event Solutions Management 8

Question Writing : Question Writing Test important knowledge Test something you don’t understand – you will by the time you are done writing the question! Clear and concise Provides only one BEST answer There may be more than one correct answer ©2009 Ellen Maiara, CMP & Event Solutions Management 9

Parts of a Question : Parts of a Question Question Poses a clearly defined problem Is focused Tell a story with the question A meeting planner is working on a conference…. A meeting professional is working on the event specifications guide ©2009 Ellen Maiara, CMP & Event Solutions Management 10

Possible Answers : Possible Answers Possible Answers You should write 4 answers in A, B, C, D Fit logically and grammatically with the question Are reasonably parallel in structure Does not contact specific determiners such as only, always and never Is not a negative question i.e. Which is not? All but? Except – these questions will be rejected and sent back for editing ©2009 Ellen Maiara, CMP & Event Solutions Management 11

Correct Answer : Correct Answer Correct Answer Clearly answers the question posed Is not obvious (longer, more detailed) Does not contain key words from the question Is the BEST answer for the question Clearly identify which is the correct answer ©2009 Ellen Maiara, CMP & Event Solutions Management 12

Wrong Answers : Wrong Answers Wrong Answers Are sufficiently plausible to attract lower ability candidates (common misconceptions, critical misunderstandings) Represent distinctions that a person might have to make on the job ©2009 Ellen Maiara, CMP & Event Solutions Management 13

Planning Your Questions : Planning Your Questions Take 5 minutes after reading each chapter to list the important concepts In developing good multiple-choice questions, two tasks need to be considered: Writing questions Writing answers ©2009 Ellen Maiara, CMP & Event Solutions Management 14

Writing Questions : Writing Questions Identify the point(s) to be tested. should not pose more than 1 problem, the solution may require more than 1 step. When possible, state the question as a direct question rather than as an incomplete statement. Undesirable: Colloquiums are commonly used to… Desirable: How are colloquiums commonly used? ©2009 Ellen Maiara, CMP & Event Solutions Management 15

Question Writing : Question Writing Include words to be repeated in each answer Undesirable: In the USA the President is A. chosen by the people. B. chosen by members of Congress. C. chosen by the House of Representatives. D. chosen by the Electoral College. Desirable: In the USA the President is chosen by A. the people. B. members of Congress. C. the House of Representatives. D. the Electoral college. ©2009 Ellen Maiara, CMP & Event Solutions Management 16

Question Writing : Question Writing Do not use negatively stated questions. That includes questions including “not”, “except”, “All but”… – these questions will be rejected and sent back for editing. Common research methods include all but: When researching the goals and objectives of a program, be sure to include all of the following except: What is not part of designing a needs analysis ©2009 Ellen Maiara, CMP & Event Solutions Management 17

Answer Writing : Answer Writing Construct distracters that are comparable in length, complexity and grammatical form to the answer, avoiding the use of such words as "always," "never," and "all.“ Randomly distribute the correct response among the alternative positions throughout the test having approximately the same proportion of alternatives a, b, c and d as the correct response. ©2009 Ellen Maiara, CMP & Event Solutions Management 18

Answer Writing : Answer Writing Make all alternatives plausible and attractive to the less knowledgeable or skillful student. Make the alternatives grammatically parallel with each other, and consistent with the question. Be sure there is only one correct or best response to the question. Use four alternatives for each question ©2009 Ellen Maiara, CMP & Event Solutions Management 19

Quiz : Quiz Prior to each session, the quiz will be posted for you in the online classroom. Take the quiz before coming to class each session. After each session, I will post the answers and sources for each question, so you can use these for study purposes. Go to quiz. ©2009 Ellen Maiara, CMP & Event Solutions Management 20

About the CIC : About the CIC Convention Industry Council Federation of international organizations involved in meetings, conventions & exhibits Certified Meeting Professional program This should be a question on your exam Accepted Practices Exchange (APEX) Glossary, Post Event Report, ESG, Housing & Registration, RFP, Site Profile, Contracts Hall of Leaders ©2009 Ellen Maiara, CMP & Event Solutions Management 21

Strategic Planning and ROI : Strategic Planning and ROI Climate of business accountability Sarbanes Oxley in the USA Corporate oversight Investigation by government agencies Strategic Plan - long range Developing and applying an organized system of policies, procedures and tools Reduce cost Leverage spend Provide excellent service ©2009 Ellen Maiara, CMP & Event Solutions Management 22

Planning Results in ROI : Planning Results in ROI Disciplined planning ensures Maximize resources Supports organization strategy High return on investment ©2009 Ellen Maiara, CMP & Event Solutions Management 23

Analysis : Analysis Foundation of data Types of past events How decisions are made Amount of money spent in past Amount of internal resources Number and quality of suppliers, partners and alliances ©2009 Ellen Maiara, CMP & Event Solutions Management 25

Planning : Planning Engaging Stakeholders Own Department Internal/External Customers Benefits Seat at the business table Understand the process Identifies opportunities and reveals disconnects Better understanding of the definition of success Familiar with communication style Opens dialogue Provides self evaluation opportunities ©2009 Ellen Maiara, CMP & Event Solutions Management 26

Goals and Objectives : Goals and Objectives Goals Broad statements of purpose The goal of this study group is for attendees to pass the CMP Exam Objectives Specific, measurable and prioritized The objective is a 100% pass rate Well defined specific metrics Quantifiable ©2009 Ellen Maiara, CMP & Event Solutions Management 27

Return on Investment : Return on Investment Gain or loss as a result of an investment of time and money Difficult to quantify Cost savings Productivity gains Satisfaction Improved public image ©2009 Ellen Maiara, CMP & Event Solutions Management 28

Economic Demonstration of ROI : Economic Demonstration of ROI Calculation of net income Event revenue minus program expense Divided by program expenses Multiplied by 100 Example Gross revenue of meeting $100,000 Expenses $60,000 [(100,000-60,000)/60,000] x 100 = 66.7% ©2009 Ellen Maiara, CMP & Event Solutions Management 30

Goals and Objectives : Goals and Objectives Basis for all planning Program content Hiring speakers Selecting destination and venue Developing effective formats Room set-up Food and Beverage Audio Visual Marketing and Promotion ©2009 Ellen Maiara, CMP & Event Solutions Management 33

Goals and Objectives : Goals and Objectives Research Vision and mission statements in place Browse trade publications for current topics of interest Legislative/regulatory changes Establish compelling reason for attendance ©2009 Ellen Maiara, CMP & Event Solutions Management 34

Focus Groups : Focus Groups Insight to potential attendees 10 – 12 people Good first step – may not reflect the whole groups opinions Facilitator Qualitative/Soft data ©2009 Ellen Maiara, CMP & Event Solutions Management 35

Survey : Survey Large group of potential participants Close ended questions Can usually quantify results Sampling Querying a certain group within the whole group Provide Quantitative/hard data ©2009 Ellen Maiara, CMP & Event Solutions Management 36

Educational Objectives : Educational Objectives Program Design What will participants learn? How will the outcome be measured? Integrated Goals and Objectives in every step of the planning process will ensure excellent experience ©2009 Ellen Maiara, CMP & Event Solutions Management 37

Selecting Speakers : Selecting Speakers Establish dates, times and budget Identify type of speaker needed Professional Volunteer Facilitator Utilize speaker bureau National Speakers Association (NSA) Certified Speaking Professional (CSP) International Federation for Professional Speaking ©2009 Ellen Maiara, CMP & Event Solutions Management 40

Working with Speakers : Working with Speakers Letter of agreement Provide group background information Get AV and room set-up requests Conflict of interest statements Copyright waivers ©2009 Ellen Maiara, CMP & Event Solutions Management 41

Thank You! : Thank You! To reach me for a one on one session with your application or to pay for the study group, please contact me as follows: Ellen Maiara, CMP 877-721-0044 813-401-0739 (cell) ellen@eventsolutionsmanagement.com Skype: emaiara ©2009 Ellen Maiara, CMP & Event Solutions Management 42