Channel Management Career Guide

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This set of slides presents a complete summary of what Channel Managers and Channel Executives do in a company. These are designed to help individual aspirants evaluate if Channel Management will be their future career.

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Channel Management : Channel Management Career Guide

Indian IT is sizzling hot! : Indian IT is sizzling hot! Market Opportunity Channel Manager Eligibility Key Result Areas According to Gartner… 2012 IT spending in India will be $79.8 billion Indian IT spending in 2011 was $73.1 billion Telecom sector plans to invest- $54.7 billion in 2012 IT services market projects $11.1 billion Computing hardware market projects $10.7 billion Software spending will total $3.2 billion Worldwide IT spend $3.7 trillion in 2011 Emerging economies account for $1.013 trillion

Channel World : Channel World

Who is a Channel Manager? : Who is a Channel Manager? Market Opportunity Channel Manager Eligibility Key Result Areas The Channel Manager identifies, qualifies, appoints, manages and expands relationships with Channel Partners. Usually reports to the Regional or National Marketing Manager. Assigned to channel partners based on, products & services of the company or market geography, the Channel Manager is responsible for achieving sales, profitability and manages a team of Channel Executives. Channel Managers may be recruited from outside the company or meritorious Channel Executives may be promoted to this position from within. Channel Executives may get promoted as a Channel Manager in about 3-years of service, on the average.

Appointment : Appointment Market Opportunity Channel Manager Eligibility Key Result Areas Campus recruits with no work experience may be selected as Channel Executives (probation may apply) Minimum Educational qualifications shall be University Graduates (B.com) in the case of non-tech industries Engineers in the case of IT and other technology driven industries MBA Diploma/Degree will be an added advantage Channel Executives may commence with a monthly stipend of Rs. 10,000/- excluding performance linked incentives and other allowances Based on consistently high performances the CE’s will be promoted to become Channel Managers CM’s earn Rs. 25,000/- PM excluding incentives and allowances

Performance Measurement : Performance Measurement Market Opportunity Channel Manager Eligibility Key Result Areas Knowledge Products & services of Company Market Geography People Competitors Partners, Prospective Customers Candidates to hire Operations Sales Periodic achievement to target Profitability Consistent per capita invoice value Service Support (to Partners & End Customers) No/Low Complaints Marcom Sell through schemes Conflict Management (internal & External)

Career Progression : Career Progression Next Level Non-IT Jobs Next Steps Employment Referrals Internal CEs become CMs Regional Marketing Managers managing CMs & CEs responsible for Products/Services Geography Customer Type External May opt for employment in a higher position in Same Industry / Geography Different vertical / Geography Self Employment as an Entrepreneur Master Distributor or Represent one or more Principals Horizontal – on promotion or lateral shift Direct Sales Account Management Product Management

Employment in other sectors : Employment in other sectors Next Level Non-IT Jobs Next Steps Employment Referrals Products Durables Light / Heavy Engineering Automobile Ancillaries Consumables Food & Beverages Office Supplies Services 3 rd Party Services Insurance Courier Franchising Consulting Program Development Alliance architecting (domestic / abroad) Activity / Performance Audits

Your 1st steps : Your 1 st steps Next Level Non-IT Jobs Next Steps Employment Referrals Self Assessment Can you sell? Psychometric Testing Check your suitability at http://us.bhive.centraltest.com/esptest/@test/part_info.php?INFO=358!incPROFILVENTE1 Meet Channel Champs Interact with people who are Channel Managers in your neighborhood Work as an intern Try a summer job as an apprentice! Track Job Opportunities in Newspapers & Portals Naukri, Monster, Times Jobs etc Join Social Media Groups @ LinkedIn Post and participate in discussions Get Trained! Improve your employ-ability

Do you have what it takes? : Do you have what it takes? β - hive β usiness Services

Placements : Placements Next Level Non-IT Jobs Next Steps Employment Referrals Self sponsored individuals who finance the study of Channel Management 101 Course are eligible Such candidates must have undergone the suitability assessment tests at http://us.bhive.centraltest.com/esptest/@test/part_info.php?INFO=358!incPROFILVENTE1 and must have scored 80% or above Only those candidates who successfully complete the Channel Management 101 Program are eligible Presently the referral program is available for Indian candidates looking for work in India and abroad The referral program is neither an employment guarantee nor an assurance of employment

PowerPoint Presentation : More than 3 million people are added to the workforce in India every year but merely 500,000 are ‘employable’ in a Corporate Office! Improve your “employ-ability” srd.vijaykumar@gmail.com Mob: +91 98451 93563

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