Teacher Entrepreneur : Teacher Entrepreneur SEO, Internet Marketing and CRM
Slide 2 : TEACHER
ENTREPRENEUR MANAGER INNOVATOR MARKETEER KNOWLEDGE online, offline cost, convenience,
personalization, results Value, Experience Internet Marketing
SEO
CRM
Offline Marketing finances, tech, people, legal breakthrough, problem solver can market, sell, convince IPR, competitive advantage teachers
administrators
Why Marketing Online? : Why Marketing Online? Your offline reputation does not translate to online reputation always
Unless you are a first mover breakthrough, marketing is the difference
Marketing online [done right] has incremental benefits that last a lifetime
Online marketing techniques can make even 7-member teams or less profitable
If you want to teach online, acquiring expertise in Online Marketing is necessary
Sustained Online Marketing : Sustained Online Marketing Not based on artificial boosts and spurts
Costs of user acquisition go down over a period of time
Built in overall strategy and not outside of it Traffic Cost Cost Traffic
Sustained Online Marketing : Sustained Online Marketing SEO – Search Engine Optimization
Internet Marketing
Viral Marketing
Customer Relationship Management
How will learners find you? : How will learners find you? Google
Other search engines
Referral Links
Word of Mouth
Email Invite
Repeat/ Come Back SEO/ Internet Marketing CRM
Search Engine Optimization : Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site/ application from search engines via "natural" ("organic" or "algorithmic") search results.
Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine.
SEO : SEO Keywords
Meta tags/ meta description
Inbound Links – Hyperlink analysis
Headings
Outbound Links
Link Farms
Google now users more than 200 factors Spiders Indexers
SEO : The Mecca : SEO : The Mecca Websites like YouTube, Slideshare, authorStream, Wikipedia get almost all their traffic from Search Engines
If you do SEO the right way [proper structure, humans can read your pages and have relevant content], SEO will pay big time in long term
Traffic from SEO comes at no cost to you [other than your investment on your website]
Slide 10 :
Slide 11 :
BUT - SEO : Not all : BUT - SEO : Not all Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.
However, more search engine referrals does not guarantee more sales.
Search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.
Due to this lack, a business that relies heavily on search engine traffic can suffer major losses.
Internet Marketing : Internet Marketing A successful Internet marketing campaign may also involve other aspects of Internet Marketing.
The use of paid advertising on search engines and other pages,
Building high quality web pages to engage and persuade,
Addressing technical issues that may keep search engines from crawling and indexing those sites,
Setting up analytics programs to enable site owners to measure their successes,
Improving a site's conversion rate.
Slide 14 : Organic search results Paid search results
Slide 15 :
What can I do as a Teacher? : What can I do as a Teacher? Set up a blog
Link to other bloggers
Comment on other blogs
Use free tools like www.ning.com
Network using www.linkedin.com
Fill up WiZiQ Profile and promote badge buttons on blogs, www.ning.com
Create lot of public content : classes, tests, content for search engines to index
Link back to your blog or WiZiQ profile
How to link back? : How to link back? Take care of anchor text
Check out me on this website
Check out me (Christina’s) profile on Facebook
Here is my public class
Attend a live public class on geometry Heading Content URL
More about Internet Marketing : More about Internet Marketing Yahoo Groups
http://groups.yahoo.com/
Google Groups
http://groups.google.com/
WiZiQ Classes, Tests and Content
http://www.wiziq.com/public/
http://www.wiziq.com/tests/
http://www.wiziq.com/content/
Ning.com
http://www.ning.com/?view=search&term=education
On Your Page : On Your Page Is entry barrier to contacting you too high
Price too high
No email/ phone
No contact form
No demo available
No location available
No skill set/ qualification/ experience available
Customer Relationship Management : Customer Relationship Management Student Relationship Management
Systematic look and management of complete lifecycle from recruiting to beyond end of engagement of a student
Student Relationship Management : Student Relationship Management Catch Attention Contact Evaluation Decision Learning Feedback Referrals
Student Relationship Management : Student Relationship Management Value for Money
Results
Experience
Technology
How you conduct
How they feel
Getting referrals
Automating
Teacher Entrepreneur : Teacher Entrepreneur Create Public Web Assets SEO INTERNET MARKETING STUDENT RELATIONSHIP MANAGEMENT