Case study on RUSELL COX : Case study on RUSELL COX Presented By Ghouse Basha P Piyush Singh
Introduction : Introduction It was a case about a young entrepreneur who started business at the age of 14 and the business was green house business His name was Rusell Cox Later on he entered into retail and wholesale frame work business at the age of 22 which was started by his parents when he was 17 He had been a B student at Trinity High School in Euless,, Texas. He chose a distributive(marketing) education program at A and M consolidate, College Station, Texas.
PowerPoint Presentation : He was self employed and he learned most from his distributive education classes when they had open discussion about their jobs. He held different posts like he was president of Distributive Education Club of America , captain of gymnastics team which shows that he had leadership quality From entrepreneur magazine he learned creative financing methods and how to draw business plan.
PowerPoint Presentation : What did Rusell Cox learn from his early work experience and his family’s circumstances? Early work experience: Rusell from his fellow mates learned what business owner should not do, as they were employed. Rusell held offices and vocational schools where they taught how to comprise and negotiate which is essential for an entrepreneur. . Leadership quality as captain of gymnastics team Gained self confidence, learned time management, administration skills, interpersonal skills, communication skills etc. to run a successful business.
PowerPoint Presentation : Family circumstances: He learned that a traditional job would not provide him the independence and financial opportunities that he seek. His other family members enjoyed higher standard of living through owning their own business The retail picture frame shop business of his parents gave him the idea of his own business.
PowerPoint Presentation : What natural aptitudes and abilities did Rusell bring to his parents’ framing business? He stressed on bringing creativity to the family’s business. As creativity helps to stay competitive in market and also offers number of options to the corporate market He produced a number of different designs He sacrificed material possessions for being into the business for getting future rewards He was dedicated to work and put his all profits back into the business He was very specify about his plans for expansion
Contd.. : Contd.. He wanted to gross 1crore rupees by the end of the year, and 5crore rupee by the end of three years He wanted to expand his business “horizontally” into frame molding manufacture, art publishing, and retail sales. He worked for longer time and also worked harder than his friends
PowerPoint Presentation : How did the family framing business influence Rusell;s choice of his own business? His other family members enjoyed higher standard of living through owning their own businesses Rusell taught himself about the retail picture frame shop business which they bought when he was 17 years old The retail picture frame shop business of his parents gave him the idea of his own business He started the wholesale version of the same business In order to succeed in business and achieve his goals, he decided to serve the corporate market
PowerPoint Presentation : Where did Rusell learn the facts and skills that helped him in the business? He had been a B student at Trinity High School in Euless, Texas He learned from distributive (marketing) education program at A and M consolidate, College Station, Texas He learned from fellow students on what not to do as a business owner A self described natural organizer, Rusell held offices in high school and vocational school that taught him how to negotiate and compromise
PowerPoint Presentation : He was the president of the Distributive Education Club of America, captain of the gymnastics team, and a candidate for Distributive Education Club of America area presidency From entrepreneur magazine, he learned creative financing methods and how to draw business plan His accountant helped him prepare a budget Business plan portrays an overall picture of a business proposal, attempts to justify its technical feasibility as well as commercial success and makes clear suggested course of actions in distinguished sections
PowerPoint Presentation : The plan should include details concerning the industry in which you operate the product or service, marketing, production, personnel and financial strategies A good business plan will identify strengths and weakness and help to assess whether the business is viable According to industry surveys, there was corporate demand for this type of surveys
PowerPoint Presentation : thank you