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Guerrilla Marketing? : Guerrilla Marketing? GM is Flexible!
Invest Time & Systems vs. Money
Time- Energy- Imagination- Knowledge
Human Behavior vs. Guesswork
Measurement = Profits
What you can measure you can impact. 2
Guerrilla Marketing? : Guerrilla Marketing? Maintain customer follow-up and growth ~ 75% of Marketing Effort
Cooperation vs. Competition
Create Relationships vs. Sales
Grow customers and profits with Line Extensions 3
: 1) Entrepreneur Mindset
a) Leadership Mindset
b) "Visioneering”
c) Law of Attraction
2) Why, How, What & When System
a) Developing the Core 4
b) Authenticity – Leading Edge! Class 1
Class 2 - 90-Day Action Plan : Class 2 - 90-Day Action Plan Stop spinning your wheels on tactics that are not working
Develop a "Massive Action" plan using simple, cost-effective marketing strategies that are easy to implement. ~ Sheronde Glover 5
Class 3 - Create your Presentation : Class 3 - Create your Presentation 1) 3 - Critical Points for Presentation Success
2) Formats: PowerPoint/ 3X5 Cards/ Outline
3) Classroom Presentations & Feedback 6
Class 4 - Networking Toolbox : Class 4 - Networking Toolbox 1) Elevator Speech
2) F-O-R-M Technique
3) Know Your Client
4) Mock Networking Practice & Feedback 7
Guerrilla Bootcamp Weekend!(Friday evening & Saturday) : Guerrilla Bootcamp Weekend!(Friday evening & Saturday) 8
Bootcamp 1 - eMarketing : Bootcamp 1 - eMarketing Facebook for Business
Twitter
LinkedIn
Multi-point Access Tools 9
Bootcamp 1- eMarketing (cont’d) : Bootcamp 1- eMarketing (cont’d) 5) Press Release
a) Write an effective press release that gets the media’s attention
b) Develop a targeted media list
c) Use the media to gain awareness, credibility and exposure
d) Outline for your Media Kit
6) Branding Your Image 10
Bootcamp 2 - WordPress Micro Site : Bootcamp 2 - WordPress Micro Site 1) Create A Theme-based Site
a) Setup 4-pages (Home/ About Us/ Services & Products/ Contact Us)
b) Create Blog Page
2) Embedding YouTube Video
3) Connecting to your URL 11
Invest In Your Self/Business : Invest In Your Self/Business Classroom Labs (4) classes
Investment: $120.00
(15 person limit per class)
Bootcamp (2) classes
Investment: $149.00 for
(15 person limit per class) 12
Slide 13 : EXTRAS 13
7- STEP Marketing Plan : 7- STEP Marketing Plan What is the specific purpose of my marketing? What action do I want from my prospects?
What is my Competitive Advantage?
Who is my specific target market? 14
7- STEP Marketing Plan : 7- STEP Marketing Plan What 5 or more GM weapons are you going to use?
What is my niche? Who has bought my product and what do they have in common?
What is my Identity? What should people remember about me? 15
7- STEP Marketing Plan : 7- STEP Marketing Plan Marketing is my lifeline to new and repeat customers. What % of every sales dollar will I reinvest into my marketing? 16
Slide 17 : EXTRAS 17