Tip Sheet Email Marketing For Growth

Connect, to build customer relationsInform, people who buy into your messageGrow, your business with targeted marketingConnecting with you customersEngaging in profitable customer communicationsUsing email for your marketing strategyTakes Time, Money Energy & EffortIt can take up to 7 times before they become customers or loyalIt can cost up to 6-7 times more to get a new customer than keep an existing oneLoyal customers spend up to 67% more than new onesBy the time they have made 10 purchases they will have referred up to 7 new customers91% of internet users are aged between 18 and 64, send and read email and also have disposable incomes and may need your service or product.Approx 55 million people across the UK use email every dayHard copy direct mail can cost up to 20 times more than emailEmail’s Return on Investment is highest when compared with other marketing mediumsConstant Contact helps you deliver professional communications to interested audiencesUsing and Email Provider helps ensure delivery of your mailHelps with your brand identity and stops junk mailGo through your checklist before sending emailsAlways collect data at every opportunityAlways get permission before adding to your listAlways include your brand id/logoAlways ensure your content promotes, inform, and is relative to your audienceEnsure content gives value to your audience or you lose themShare your expertise, use facts, use testimonialsKISS – Keep it Simple and ShortEnsure you get the right format for your messageAlways give your audience a call to actionDon’t over send messagesDo you checklist before sending!Getting your email read:-Always use your From: title include your organisation or your name,be consistentEnsure a good subject line – no more than 8-15 words in your headlineAvoid spam characters such as ???!!!XXX and capitalsIncrease your click through rates, openings, forwarding and reduce unsubscribeCheck your email addresses are correct, persons still exist, and no spam messagesAlways analyse your open ratesCheck against industry averagesAnalyse your click through will help you to understand your audience needsTrack responses and understand your audience better