Why Business Owners Should Use Web To Increase Sales & ProfitsPart One : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Why Business Owners Should Use Web To Increase Sales & ProfitsPart One eWeb 2 Sales and Profits
404 957 9193
Ken@eWeb2Sales.com
Phase 1: Creating a comprehensive sales & profit system(this is your foundation)(15 courses) : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Phase 1: Creating a comprehensive sales & profit system(this is your foundation)(15 courses)
Phase 2: Consultative SellingHow to connect, engage and enhance the client experience(10 courses) : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Phase 2: Consultative SellingHow to connect, engage and enhance the client experience(10 courses)
Phase 3: Sales 2.0 How to integrate the web into your sales & profit system(website, social & new media – 35 courses) : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Phase 3: Sales 2.0 How to integrate the web into your sales & profit system(website, social & new media – 35 courses)
Who are you?What do you want to get out of this workshop? : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Who are you?What do you want to get out of this workshop?
Traditional MethodsWeb Facts & StatsSales-Web Facts & StatsImprove ProfitsIncrease Sales Conversion : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Traditional MethodsWeb Facts & StatsSales-Web Facts & StatsImprove ProfitsIncrease Sales Conversion
Increase SalesImprove Lead GenerationImprove Your Web Presence : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Increase SalesImprove Lead GenerationImprove Your Web Presence
Improve Website Social MediaNew MediaSales 2.0 Webinar SeriesSpecial OffersQuestions/Comments : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Improve Website Social MediaNew MediaSales 2.0 Webinar SeriesSpecial OffersQuestions/Comments
eWeb 2 Sales and Profits : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology eWeb 2 Sales and Profits We are a B2B Sales Training, Web and Profit Business Development Company that shows business owners and entrepreneurs how to increase sales and profits by embracing the power of the web.
www.eWeb2Sales.com
eWeb 2 Sales and Profits : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology eWeb 2 Sales and Profits We help you improve company website, social & new media, web presence, online reputation & promotions and create new content by emphasizing SALES & PROFITABILITY.
Embrace the Web & Technology! : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Embrace the Web & Technology! There are hundreds of ideas, tools and strategies that you can use to build you business and make them work for you!
And most of them are inexpensive or don't cost anything at all ---- that means they are FREE!
(You can't beat that PRICE!)
The eWeb2Sales Library : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology The eWeb2Sales Library There are best practices, principles, formulas and systems for business success ....
Over 1,000 Sales, Technology & Profitabilty
Over 100 quizzes & surveys
Over 100 audio podcasts
The eWeb2Sales Library : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology The eWeb2Sales Library Over 60 courses on Sales, Internet, Social & New Media and Profitability
Over 25 business sales forms and aids
Over 20 articles
Online Business Calculator = Sales and Profitability!
Questions Answered : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Questions Answered Why Should You Embrace The Web To Increase Sales and Profits?
Why Change?
What Happens If I Do Nothing?
(Okay, I got it!) What Do I Need To Know?
Questions Answered : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Questions Answered How Are Others Resolving This Issue?
What Are Best Practices?
What Kind of Expertise Is Needed?
What Are My Options?
Why eWeb 2 Sales?
Traditional Methods Don't Work!(Get to the Decision-maker) : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Traditional Methods Don't Work!(Get to the Decision-maker) Telephone Call vs Voice mail or Gate Keeper
Email vs SPAM or CAN SPAM Act
Cold Calling (Door to Door) vs No Solicting Sign
Direct Mail vs 1 to 2 % ROI
Traditional Methods Don't Work : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Traditional Methods Don't Work Pay for Radio Ads vs Listening to Sirus / XM Radio (Satellite Radio)
Pay for Television Ads vs Using Tivo
Pay for Print Ads (newspapers & magazines) vs Online (Do You Pay Attention?)
Traditional Methods Don't Work : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Traditional Methods Don't Work PUSH Marketing versus PULL Marketing
(Interruption) versus (Attraction)
Outbound Marketing versus Inbound Marketing
Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Web Facts, Figures & Statistics One billion users Internet Users!
200 million Websites
One million Blog posts per day
5 billion tweets on Twitter to date (5 to 10 million users)
Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Web Facts, Figures & Statistics On Google, 2 billion queries everyday!
Facebook: 800 million+ users
Linkedin: 50 million users
Podcasts: 60 million
YouTube: 1 billion views everyday
Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Web Facts, Figures & Statistics What does this have to do with ME?
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics From 2006 to 2009, online searches grew from 2.7 billion per month to 61 billion per month.
97% of all consumers now use the Internet when researching products or services in their local area.
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics 55% of all local searches are done with intent to buy.
Eight out of ten consumers who research online – call or visit an online store — and 60% of those consumers end up buying.
Video are 53% more likely to generate first page ranking than traditional techniques. Forester Research
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics “If you are not searchable, then you will not be found.”
Jeff Jarvis
What Would Google Do
(You have to be in it to win it!)
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Gallup Research reports that companies who optimize ENGAGEMENT with their clients outperform competitors by 26% gross margin, 86% in sales growth and achieve an optimum performance of 240%.
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Gallup Research also reports that world class companies have a ratio of 8 “fully engaged” clients to 1 “non-engaged clients”.
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Gallup Research on the other hand, reports that average companies have a ratio of
.81 “fully engaged” clients to 1 “non-engaged clients”.
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Given the above facts, figures and statistics, doesn't make sense to incorporate the web into your sales and profit system?
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Marketing Profs reports that in their 2010 B2B content marketing "Benchmarks, Budgets & Trends" survey that 1,124 B2B professionals felt that they were less effective using the web.
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics They felt that they were less effective in the following areas: social media (31%), blog (40%), videos (45%), articles ( 45%), white papers (50%), print magazine (51%), case studies (53%), e-newsletters (55%), webinars/webcasts (56%)
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics What is missing?
Your Company Website
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics CSO Insights Report 2010 -- Comparing Sales 2.0 companies to Sales 1.0 in which 1,600 companies participated
What is a Sales 2.0 Company? : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology What is a Sales 2.0 Company? What is the difference between Sales 2.0 company and Sales 1.0 company?
What is a Sales 2.0 Company? : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology What is a Sales 2.0 Company? Traditional approach to sales vs Consultative approach to sales (goals, likes, needs & challenges)
Seller to Buyer Online – One way communication vs Two way communication (Interactive)
What is a Sales 2.0 Company? : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology What is a Sales 2.0 Company? Push Marketing (Interruption) vs Pull Marketing (Attraction & Influence)
High Pressure Sales Technique vs No Pressure Sales Technique
Information overload vs Information customized for prospective client
What is a Sales 2.0 Company? : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology What is a Sales 2.0 Company? Reliance on scarcity of information vs Free Sharing of Information
Standard Products & Services – No differentiation vs More Uniqueness & Differentiation
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics CSO Insights Report 2010 -- Comparing Sales 2.0 companies to Sales 1.0 in which 1,600 companies participated
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Top 10 % Performing Profitable Companies had highest INTERNET usage rate in supporting sales & marketing
Companies that adopt Sales 2.0 practices & metrics had better performing sales teams
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Sales 2.0 Company Sales Reps make 65% of Quota versus only 52 % for Sales 1.0 company sales reps
Sales 2.0 Companies achieve 92% of QUOTA versus 82% for Sales 1.0 companies
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Sixty-Two percent of companies said that their sales leads process needs improvement
Sales-Web Facts, Figures & Statistics : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales-Web Facts, Figures & Statistics Given the above facts, figures and statistics, doesn't make sense to incorporate the web into your sales and profit system?
Why? : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Why? The goal of business is to increase SALES & PROFITABILITY.
(and the web can be a strategic & tactical tool)
Why Change? : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Why Change? Increase Cash Flow, Control Cost & Reduce Expenses
Improve Sales Conversion
Increase Sales
Improve Lead Generation
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story I was born in 195 ... (baby boomer)
197... My college education computer classes – we used punch cards in data center
1980 – My first computer was a Timex Computer (56 k storage capacity) connected to a TV
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story 1994 – First exposure to Internet – So what? And your point is? Is it going to help get a SALE?
1997 – First laptop for sales only (company owned) Find prospects and manage database
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story 2001 – My first computer was given to me by little brother --- it sat on my home office desk for a five years (Southern Bell Dial Up – $$)
I started by coaching business in 2006 (w/o the web)
“Telling and Selling” Road Warrior
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story 1st Web Tip – “Start a blog”
2nd Web Tip – “Start a podcast”
3rd Web Tip – “Let's meet online”
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story That changed my business model and began to embrace the web
Lesson learned –
“I don't have to see you face-to-face to do business with you.”
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story I begun to see the web as a powerful tool for my business:
Save money, gas and time doing online first call appointments – 2x appointments + connections
Results: increase my profit and profit margin --- 80 percent
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story Using the web – differentiate myself from the competition
Using the web – do lots of stuff for free or very cheap (website, podcast, blog)
Using the web – promote my company and brand
Using the web – learn a lot about my industry
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story Logged hundreds of hours coaching clients and connecting business owners and companies.
Clients in Georgia, North Carolina, New York, Florida, California, Colorado & Pennsylvania
Over 50 testimonials
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story More time to focus on my best clients & prospects
I take my time + not rushed + less stress
The Web helps with engaging and enhancing my client experience
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story Two years ago, someone asked me, “What do you do?”
My reply …. “Improve sales skills & system”
His response “Everybody does that. What is your niche?”
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story My client said, “Ken, you show people how to leverage the web to increase sales.”
That changed my company brand and business focus – positioned my company.
Weekend homework produced 225 ideas, quiz and survey
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story Better work-life balance
On a personal note: My father died at 51 and my mother developed dementia at 66 … not me … I wanted to live a better life and pursue my passion and contribute to my community!
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story Flexibility
Freedom
Focus on the important aspects of business
The web helps me do that! It's a great resource!
Personal Story : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Personal Story I have embraced the web and its has improved my business and now I want to share my experience and ideas with you …. this is my passion!
(End of Part 1)
What's Next? : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology What's Next? I am going to SHARE with you some TEN Reasons – WHY YOU Should EMBRACE the WEB to INCREASE SALES & PROFITABILITY!
This Concludes Ideas to Leverage the Web & Technology : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology This Concludes Ideas to Leverage the Web & Technology REGISTER NOW!
Every Sales 2.0 Webinar Class
Online
Investment of only $49 per class!
(For Limited Time $99 for one on one sessions)
This Concludes Ideas to Leverage the Web & Technology : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology This Concludes Ideas to Leverage the Web & Technology Next Class: Ten Critical Questions for More Sales & Profits
(Personal, Business, Industry, Marketing, Sales & Systems)
Sales 2.0 Webinars : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales 2.0 Webinars Ten Critical Questions,
Is Your Business a Hobby
Sales & Profit Success Formula ,
Consultative Selling,
Sales 2.0 Introduction,
Online 1st Appointments & Networking,
Sales 2.0 and Integrating Web into Sales System,
Sales 2.0 Webinars : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales 2.0 Webinars Using Your Website To Increase Sales & Profits,
Maximizing Twitter To Increase Sales & Profits,
Maximizing Linkedin To Increase Sales & Profits,
Maximizing Facebook To Increase Sales & Profits
Sales 2.0 and Integrating Web into Sales System,
Sales 2.0 Webinars : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales 2.0 Webinars Blogging for Sales & Profits,
Podcasting for Sales & Profits,
Embracing the Power of Video to Increase Sales & Profits,
Building & Promoting Your Company Brand and Reputation Online
Sales 2.0 Webinars : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales 2.0 Webinars Sales-Web Tools,
Bootstrapping Your Business Using The Web,
Testing and Measuring,
Creating a Sales, Web and Profit Action Plan
Sales 2.0 Workshop : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Sales 2.0 Workshop Option Two: Monthly or Bi-weekly workshop
3 hour sessions
on site at The Edge Connection
2 Sales 2.0 Topics
with a Lab (personal attention)
Personal Investment: $49
Thank you for your Participation!! : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology Thank you for your Participation!!
Slide 67 : Entrepreneurship ◊ Empowerment ◊ Evolution
Web ◊ Technology