Slide 1 : What is a Newsletter?
A bulletin issued periodically to a group of defined individuals of a society, business, or organization
Slide 2 : Who publishes a Newsletter?
Clubs
Churches
Societies
Associations
Businesses
A Newsletter Enables You To : Communicate directly with your clients
Inform your customer about upcoming activities
Generate interest in the target audience
Market your brand to potential clients A Newsletter Enables You To
Types of Newsletter : Printed Newsletter
Digital/ Online Newsletter Types of Newsletter
Content Of A Newsletter Has To Be : Content Of A Newsletter Has To Be Concise
Accurate
Factual
Brief
Impartial
Best Practices In Newsletter Writing : Best Practices In Newsletter Writing A catchy one liner as the subject line of the newsletter
Personalize the newsletter by addressing the reader by his/her name
Frequent use of Bullets and Numbering
Use active voice through out the newsletter
Don ’t forget to the give affiliate links in the newsletter
Test your newsletter without graphics
Slide 7 : Best Practices In Newsletter Writing Contd..
Get the hook - Appeal to curiosity, needs, passion, greed or any other emotional significance of the subscriber
Avoid the spam by not using stop words like ‘Do It Today’, ‘Free Membership’, ‘Nothing To Loose’, ‘Satisfaction Guaranteed’ and so on
Update the subscriber by highlighting upcoming events and offers
Content + Promotion = Effective Newsletter
Best Practices In Newsletter Writing Contd.. : Give an idea of about what the readers should expect in the next one
Reveal your phone number and email address in the newsletter
Don’t forget to mention the unsubscribe link
Ensure that you are sending the newsletters in regular intervals Best Practices In Newsletter Writing Contd..
Benefits Of An Effective Newsletter : Benefits Of An Effective Newsletter An effective marketing tool
Establishes your brand with the customers
Generates the traffic for your website
Enables you to maintain a list of your subscribers
Goal of A Newsletter : Goal of A Newsletter Turn Your Subscribers Into Buyers
Slide 11 : Get Started With Your First Newsletter Now! meru@authorgen.com