Seminar 3 0f 3 : Seminar 3 0f 3 Why websites don’t work
Strategy
Marketing
Design
Technology
Traffic Generation
Search Engines
E-mail marketing
ECommerce : ECommerce Profit from selling online
Reach customers previously unattainable
Professional Approach
24hr shop
Cheapest sales channel
ECommerce : ECommerce What is eCommerce
Our Definition for today
Selling online
B2B
B2C
Payments online
Examples : Examples Ryanair.com – flights and other products
Ireland.com – membership
Amazon.com - Books and other products
eBay.com – Auction
Cbg.ie - Advertising
Growth : Growth Different Reasons
B2B
B2C
Dot-Bomb
Solid reasoning
ROI
Clicks and Mortar
Myth vs Reality : Myth vs Reality Easy
Build it and they will come
It can run itself
Online is the same as offline
Its immediate Requires Work
Needs traffic
Needs Conversion rates
Online is different
It takes time to build and develop
Reality : Reality Targeted Visitors
Conversion Rates
Sales
Profitability
ROI Research needs
Be Different
Test, Test, Test
Trust
Ask for the order
Make it simple
Targeted traffic : Targeted traffic Research online
Keywords
Competition
Links
What’s the problem?
What’s the solution?
Three Categories : Three Categories Replenishment – B2B
Researched goods – Cars, Computers, Cameras
Convenience goods – Toys, CDs
Three Categories - Opportunities : Three Categories - Opportunities Replenishment – upsell, complimentary products, e-mail marketing, coupons
Researched goods – Offline sales, product testing, specials, self service.
Convenience goods – New markets, gift registry, Wish list, new products
Return on Investment : Return on Investment Off-line Sales
On-line Sales
Life Time Value
Cost savings
Branding
Advanced Systems : Advanced Systems Integrate with EPOS system
Integrate with computer system
Issues with selling online : Issues with selling online Products
What sells
Presentation
Information
Vareities of products
Stock Control
Can’t sell what you don’t have
Issues with selling online : Issues with selling online Pricing
Retail
Wholesale
Members
Bulk
VAT
Currencies
Issues with selling online : Issues with selling online Payments
Cheques
Credit Cards
3rd party processing
Security
Fraud
Issues with selling online : Issues with selling online Delivery
Post and Packaging
Legalities
Safety
Resources
Costs
Issues with selling online : Issues with selling online Promotion
SEO/SEM/PPC/PPI
Links
Email Marketing
Online/Offline Promotions
Gift Certificates
Coupons
Custom Catalogue
Wish Lists/ Gift Registry
Issues with selling online : Issues with selling online Process
Layout
Shopping experience
Search facility
Specials
Categories
Quality of Information/images
Checkout process
Paperwork
Issues with selling online : Issues with selling online Administration Process
Layout
Adding products
Flexibility on layouts/process
Content Management
Reporting
Global Changes
Issues with selling online : Issues with selling online Miscellanous
Automate
Deliver ontime
Security
Communicate
Other pages
Trust
Slide 24 : Virtual Global Merchant The VGM is your complete website utility for setting up your shop on the Internet. It provides you with the tools necessary in order to successfully market and sell products online.
With the built-in tracking features of the VGM system you can not only generate timely sales and traffic reports but also gauge the effectiveness of your sales strategies. What will it do for YOU?
Slide 25 : Internet Business
Analysis (IBA) The (IBA) is an advanced
business analysis tool designed
to help your business: Increase Revenue
Reduce Costs
Improve Efficiencies
Virtual Global merchant : Virtual Global merchant Developed in C++, XML, XSL and utilising an ISPI Interface (XML and XSL are financial and Insurance standards)
Hosted anywhere
Automatically updated
Modular approach
Virtual Global merchant : Virtual Global merchant 128 bit security
Secure Admin area
Encrypted vital Customer information
Virtual Global merchant : Virtual Global merchant Multi currency
Multi Language
Regional shipping
Regional Taxes
Shopping cart
Ecommerce on/off
Checkout process
Third Party credit card/ echeque or not
Virtual Global merchant : Virtual Global merchant Unlimited number of categories/products and styles
Feature products
Product Reviews
Related Products
Product Write-ins
Product Summary
Product description/SCE
Virtual Global merchant : Virtual Global merchant Order without registering
Running tally
Gift Certs
Instore promotions
Gift Wrapping
Discounts
Member pricing
Pick up options
Integration with Fedex, UPS
Virtual Global merchant : Virtual Global merchant Customer access to orders
Member pricing
Wholesale pricing
Supplier support
Wish List
Gift registry
Favourite product
Custom catalogue
Virtual Global merchant : Virtual Global merchant Manage online
All SCE
Store/amend messages
E-mail autoresponders
Dynamic Reporting
Virtual Global merchant : Virtual Global merchant Add-on modules
Auction
Classified Ads
Download on demand
Quickbooks Integration
CRM
Microsoft Quicksell POS system
Thanks : Thanks Q & A