Digital platforms concepts Internet technology for Marketing Marketing, Education & training Analytics for ROI Topic: How to optimize and analyze digital communications across multiple channels Web Video and social media including: Web, Video, media. BY Jyotindra Zaveri IT consultant & trainer J. Zaveri Digital platforms for marketing and training 1 Great writer and scientist A h C Cl k Arthur C. Clarke says: “Any sufficiently advanced technology is indistinguishable from magic”. g g J. Zaveri Digital platforms for marketing and training 2Internet strategy, analytics, management and measurement L t di i Let us discuss superior user engagement and return on investment (ROI). At d f th d end of the day you can transform your website into a high-performance asset that can focus and optimize individual visitor experiences. – Well if you realize early, you can do it in the afternoon also, no need to wait till end of the day, I mean. ☺ J. Zaveri Digital platforms for marketing and training 3Digital platforms allows real-time touch i h with users. F ll i lid h Following slides shows how you can use segment-specific insights g p g (analytic reports) to dynamically shape an online experience that recognizes and matches customer types with the most relevant ff d ith offers and with messages that touch on key value. J. Zaveri Digital platforms for marketing and training 4Social Media or Interactive web sites M Z ih k d th i t t i it Mr. Zaveri has worked on the internet since its dawn period, in marketing, as an entrepreneur, and as a techno/commercial role to design ERP software, including in IBM, and as a Director-I.T. for a Business School (Management Institute). He has broad technical background, with over 35 g , years experience in Information Technology. He is introducing various ‘Digital platform’ in the following slides Fourteen digital platforms are slides. demonstrated on our site http://www.dnserp.com J. Zaveri Digital platforms for marketing and training 5Return on investment U l t i Unless you measure, you cannot improve. I am an IT professional specializing in ‘Digital Platforms’, Internet marketing, E-business and ERP solutions solutions. Consultancy and training is offered to identify the right Social Media site for your business and Social Media strategy with an eye on your ROI ROI. Efficient sales and marketing professionals are ones that communicate well. – This can not be achieved through internet alone. Let us have a meeting to discuss how we can measure the progress and celebrate joint successes. J. Zaveri Digital platforms for marketing and training 6Social Media Marketing Social Media may be the most powerful marketing and training tool ever created. 73% of all online users are using some form of social networking. g – That’s almost 3 out of every 4 people on the internet! J. Zaveri Digital platforms for marketing and training 7If not now when? now, M t f th t i ti Most of you agree that communication techniques are changing because of internet. As a sales and marketing person you were in g p y position to control the message using traditional media, however, now the control is gradually shifting to the customers because of g y g the internet Web 2.0 technology. You may get advertising budget, but it is the customer’s time that is not easy to get customer s get. – Customer’s choose their attention, question is how do you become their choice? J. Zaveri Digital platforms for marketing and training 8Why? 1 B hi f t i t l l Because searching of prospect is not only complex but costly affair using the legacy methods. Traditional way of making cold calls and sending il i t d id N t d mass emails is not a good idea. No reputed companies would send an email without permission. Later, in this slideshow, I have given my own example of sharing with 2000+ people in a matter on minutes, around the world with trusted contacts. Do you really trust those glossy advertisements yourself? Well most people don't they trust don t, recommendations of others. J. Zaveri Digital platforms for marketing and training 9Why? 2 M j i l ki h T l i i Majority people skip the Television advertisements. Above all, conventional marketing is dead, because it is difficult to g , measure the success. Where as in case of Digital marketing solutions it is possible to measure using 'Analytic' tools. The internet allows customers to selfseggmen in ways never before possible. – For example: Amazon.com. The site remembers what you did and change to suggest related products J. Zaveri Digital platforms for marketing and training 10Why? 3 C id b i t b i (B2B) i 90% Consider business-to-business scenario, purchase officer use the search engine to start the procurement process. Point is they should find you because you will be more visible as compare to your competition. B2B buyers are engaging online. Some of them are posting a question on the social media sites to get reference. YouTube is the second largest search engine in the world and fourth most visited site online 50% of online. YouTube 300 million users use YouTube at least once a week. It is possible to generate leads on social media The media. corporate are already using it. Are you? J. Zaveri Digital platforms for marketing and training 11Business to Business – B2B M j b d h F b k T i Major corporate brands have a Facebook presence. Twitter is a way for busy managers to keep abreast of their competition, customers, and industries. Busy executives are p , , y using Twitter for communicating with partners, customers and employees. LinkedIn has become a kind of religious place for networking customer networking, prospecting and employee recruitment. To give website visitors what they're looking for—and create an army of active promoters -companies are building in “share” links and “follow” badges so people can keep up with a brand through their favorite social networking tools J. Zaveri Digital platforms for marketing and training 12It is not that easy. Th l h ll f th i t t k ti i The real challenge of the internet marketing is not the mastery of the new way of interrupting buyers. Pop-up ads and banners are losing out, because customer may block your popup ad and are becoming ‘banner-blind’. The challenge is how do you get people to g y g p p actually want to see your site? – Why would a prospect select you to view what you want to show case? J. Zaveri Digital platforms for marketing and training 13Following someone else’s roadmap may not always work. You need to customize the approach based on your product i d th t t di or service and the target audience. J. Zaveri Digital platforms for marketing and training 14Who is using social media? J. Zaveri Digital platforms for marketing and training 15Analytics and features are just the beginning l It is necessary to plan a strategy to use all digital media platforms. L t i i th i t t Learn to swim in the internet ocean. Basic plan using MS project software (or similar) – Milestones – Task – Resources J. Zaveri Digital platforms for marketing and training 16Components of the digital k marketing strategy D fi i l di bj ti Define social media objectives Audience analysis using automatic analysis reports for measurement of the return on investment (ROI). – examples shown in the following slides slides. Stakeholder participation Remove noise from useful sound (e.g. blog, comments). Provide budget and understand the total cost of ownership (TCO). – Money – Time – Assign people Consider outsourcing option. Guidelines, training and support from experts. J. Zaveri Digital platforms for marketing and training 17J. Zaveri Digital platforms for marketing and training 18Facebook Th ld' l t i l t k The world's largest social network. Th 500 illi F b k There are over million Facebook users worldwide. That's nearly double the population of the That s United States. Chances are the majority of your business contacts and leads are active on the Facebook Facebook. 3.5 billion posts /contents are shared each week on Facebook. If Facebook were a nation, it would be third largest ! J. Zaveri Digital platforms for marketing and training 19Tata Tea & Waghbakri chai b k l l l f ld Facebook gives level playing field with giants J. Zaveri Digital platforms for marketing and training 20Wagh Bakri tea doing cyber branding on Facebook: Quiz & Videos. J. Zaveri Digital platforms for marketing and training 21Google Vs Facebook. While Facebook is threatening Google in search, it seems like Google is starting to focus more on social. Lots of tools /features are free on the Facebook. Do NOT be in hurry or get tempted to pay Facebook paid Ad campaign. J. Zaveri Digital platforms for marketing and training 22J. Zaveri Digital platforms for marketing and training 23LinkedIn facts LinkedIn has over 100 million members in over 200 countries. – 428 % growth in Brazil. 76 % growth in India. – 178 % growth in Mexico. 72 % growth in France. A new member joins LinkedIn approximately every second. – About half of members are outside the USA. Executives from all Fortune 500 companies are LinkedIn members Are you? members. When it comes to business networking, LinkedIn is essential. Engaging with customers through LinkedIn is a must today. J. Zaveri Digital platforms for marketing and training 24How to influence your ? community? D i i di i Driving discussion to get recognized as the “Top Influencers This Week”, for one full month, over 1000 comments from professionals of over 20 different countries. J. Zaveri Digital platforms for marketing and training 25Top Influencers Top Influencers are group members whose own contributions stimulate the most participation f th b th f k from other members over the course of a week. This is not based on who posts the most items. M b ith f ll i th Members with more followers in the group are more likely to be more influential in drawing attention to the threads they start or in which they participate by commenting or liking. J. Zaveri Digital platforms for marketing and training 26How to influence 35,000 members in a LinkedIn group? Zaveri has a proven track record. g oup a e as p o e ac eco d Over 1000 professionals responded! J. Zaveri Digital platforms for marketing and training 27Linkedin.com networking success. Top influencer for four weeks J. Zaveri Digital platforms for marketing and training 28Join professional groups Li k dI on LinkedIn J. Zaveri Digital platforms for marketing and training 29Who is watching my profile? Y ll h fil f i di id l You can see all the profiles of individuals who have viewed your profile each day. You are also able to see a bar graph showing how many times your profile was visited over the past ninety days. The bar graph statistics can be changed to show how many times you have shown up in search results over the past ninety days, p y y , as well. Better still, LinkedIn gives you a grand total for both statistics, too! J. Zaveri Digital platforms for marketing and training 30Subtle way of cyber branding L t k if ld lik t k b t Let me know you would like to know more about LinkedIn for successful networking as part of your worldwide social media marketing strategy, in an affordable way way. J. Zaveri Digital platforms for marketing and training 31Profile picture l Improve your online exposure /reputation. Setup a proper profile page with a profile picture. This is important. Some people still put a cartoon picture or a p p p p baby picture on Facebook, twitter, or LinkedIn profile. This is not good. Pl Please see http://www.dnserp.com/picture.htm for detail explanation and guidelines guidelines. J. Zaveri Digital platforms for marketing and training 32New rules for PR – Public Relation J. Zaveri Digital platforms for marketing and training 33Here is a case study to illustrate the ‘Viral’ effect of social media platform. I shared a web ith 2000+ t t i f i t page with my contacts in few minutes using share tool on LinkedIn. For instance here is example of a blog that I would like to h share J. Zaveri Digital platforms for marketing and training 34 URL and few lines will also appear with picture p Names of groups will be shown J. Zaveri Digital platforms for marketing and training 35 automaticallyThe post will be instantly viewed by my 1000+ contacts from around the world. A contact can click on ‘Like’ button and you can view his /her profile – e.g. here a J. Zaveri Digital platforms for marketing and training 36 construction expert from Chile ‘Like’ the post. Additionally the post will also appear in selected LinkedIn group(s) J. Zaveri Digital platforms for marketing and training 37You can link twitter with LinkedIn and Facebook. The message will given to aceboo e essage be g e o all twitter followers instantly. J. Zaveri Digital platforms for marketing and training 38You can link Facebook too. The new update will appear on the Facebook wall, where my appea o e aceboo a , e e y 700 + friends can view instantly Within few minutes the web site or web page is shared with my 2000 + contacts on LinkedIn, twitter and F b k ! J. Zaveri Digital platforms for marketing and training 39 Facebook J. Zaveri Digital platforms for marketing and training 40Scribd.com Track record of Mr Zaveri shows Mr. 64,000+ reads of his presentations and case studies from all over the world, and still counting. As on May 2011 y J. Zaveri Digital platforms for marketing and training 41Scribd.com Document and presentations management –Statistics shows country wise data J. Zaveri Digital platforms for marketing and training 42Date wise report – read analytics J. Zaveri Digital platforms for marketing and training 43http://www.scribd.com/eLesson J. Zaveri Digital platforms for marketing and training 44We will do the hand holding J. Zaveri Digital platforms for marketing and training 45YouTube insights reports Th Vi h h i i d The Views graph captures the viewing trend of a video in a specific geographic region over a certain period of time. You can see p how viewing for a particular video has trended over a period of time. “Unique Users” shows the number of viewers of a video or across all your videos for a given day, whereas views shows the number of times those viewers watched the video. J. Zaveri Digital platforms for marketing and training 46www.youtube.com/dnserp J. Zaveri Digital platforms for marketing and training 47YouTube reports: Demographics J. Zaveri Digital platforms for marketing and training 48YouTube: Who is watching ? your movie? J. Zaveri Digital platforms for marketing and training 49http://dnserp.wordpress.com J. Zaveri Digital platforms for marketing and training 50Start a Blog even if you are IT f i l not professional W dP i C t tM t WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP (personal home page) and MySQL (Structured Query language) This is a language). good example of Web 2.0 – Please do not worry about the techie jargon. For a novice this is all transparent It is easy transparent. easy. It has many features including a plug-in architecture and a template system. Used by over 13% of the 1 000 000 biggest websites WordPress is the most 1,000,000 websites, popular CMS in use today. J. Zaveri Digital platforms for marketing and training 51Wordpress – Web analytics It’s designed to give you up-to-the-minute stats on how many It s up to the people are visiting your blog, where they’re coming from, which posts are most popular, and which search engine terms are sending people to your blog J. Zaveri Digital platforms for marketing and training 52 blog.Integrated stats system The Analytics is designed to give you up-to-the-minute stats on how many people are visiting your blog, where they’re coming from, which posts are most popular, and which search d l engine terms are sending people to your blog. J. Zaveri Digital platforms for marketing and training 53Link wordpress blog with LinkedIn C i l li ih Connect your virtual lives with the WordPress. LinkedIn Application. With the WordPress pp App, you can sync your WordPress blog posts with your LinkedIn profile profile, keeping everyone you know in the know. J. Zaveri Digital platforms for marketing and training 54J. Zaveri Digital platforms for marketing and training 55Target your primary customers. N k lik T i F b k d Networks like Twitter, Facebook, and LinkedIn cut across all demographics. – Since everybody is on the social networks, you y y , y can target your consumers and create a powerful niche. Your time and money can be used to find and connect with the people most likely to buy your products and use your services. f These are powerful tools, but you need to know how to use them. J. Zaveri Digital platforms for marketing and training 56O h l f i h Over the past couple of years, tweeting has been a worldwide hobby. Twitter activity today is not just limited to friends, as the concept of building relationship using social media becomes a reality sophisticated companies are on top reality, of both their own Twitter account and those of their customers. Retweet – When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly instantly. J. Zaveri Digital platforms for marketing and training 57Twitter is the best way to discover what’s what s new in your world. i f i k i lik An information network: It is like SMS (text messaging) on the internet ! Twitter is a real-time information network that connects you to the latest information about what you find interesting. Simply find the g p y public streams you find most compelling and follow the conversations. J. Zaveri Digital platforms for marketing and training 58Tweets are small bursts of i f ti information At th h t f T itt ll b t f the heart of Twitter are small bursts of information called Tweets. Each Tweet is 140 characters in length. C tdt hT ti i h d t il th t Connected to each Tweet is a rich details pane that provides additional information, deeper context and embedded media. You can tell your story within your Tweet or you can think of a Tweet as the headline Tweet, headline, and use the details pane to tell the rest with photos, videos and other media content. J. Zaveri Digital platforms for marketing and training 59Return on investment Th b li i h l f The bottom line is there are plenty of ways to keep your finger on the pulse of your community’s needs, using social media y , g tools that are readily available to both you and the Fortune 500. It is level playing field if you know how to use IT [pun intended]. J. Zaveri Digital platforms for marketing and training 60Twitter: Why and why not? T it b d t d i t ffi t it bl Twits can be used to drive traffic to your site or a blog. It is a good brand builder if you can be seen as a relevant news source by your followers. It is good if your target audience is net savvy where many people are online 24 x 7. It is necessary to allocate resources – time and money and patience to build the right Twitter following. So that your followers will listen . Build the following, monitor and feed the account. This is not by the way let us use twitter also kind of marketing strategy. Make sure resources are available before embarking – on the ‘twitter’ path. Not effective if your target audience is in government, or a bank where usually there is a restricted access . J. Zaveri Digital platforms for marketing and training 61Best Tweeting Practices for business T l b i h i i Trust your employees, but give them a mission, structure and boundaries. Find something that only your company can provide customers, then give it away...yes, for free. It's the only way you'll find yourself invited into a conversation Be a good listener, but do something with that information. People trust other people over "a brand". Be human. Make your resources easy to find and interact with: Which find, could mean actually staffing your twitter feed, and not just "checking the box off the list" and never paying it any more attention. J. Zaveri Digital platforms for marketing and training 62Case study: Best Buy @twelpforce Best Buy wanted to be a resource for customers beyond their experience in the stores. The company developed a unique way to connect with customers through their @twelpforce account to provide real-time customer service. J. Zaveri Digital platforms for marketing and training 63Integrate LinkedIn & Twitter Twitter will help you to inform your followers about your updates on LinkedIn automatically. J. Zaveri Digital platforms for marketing and training 64Twitter can automatically update your Facebook page Would you like to connect your Twitter and Facebook accounts? Connect Twitter with Facebook to: – Post Tweets to your Facebook News Feed or Page ( optional) y g p ) – Share your Twitter profile with your friends on Facebook. The average user on Facebook has 120 ‘friends’. J. Zaveri Digital platforms for marketing and training 65Integrate twitter with Facebook One of the greatest things about this Facebook integration is that it exposes all your friends to your blog blog. The people we care about don't always remember to check our blogs periodically, and feeds are still not mainstream enough for everybody. – But if your friends are on Facebook, then they're they re presented with your new entries every time they visit. J. Zaveri Digital platforms for marketing and training 66Web analytics J. Zaveri Digital platforms for marketing and training 67It is possible to find how user is i i i h h b i interacting with the your website l l Analytics Goals – To decrease the average number of pages visited by customer before a purchase transaction – Increase the average number of pages viewed per user session – Increase visitor retention rates P li b f t – Personalize web pages for customers J. Zaveri Digital platforms for marketing and training 68Web site Analysis d l ff d See and analyze your traffic data For example, with Google Analytics Purpose: – To write better-targeted ads S h k – Strengthen your marketing initiatives – Create higher converting websites. J. Zaveri Digital platforms for marketing and training 69Web log "What pages are people viewing on your site and where are they coming from?" from? Web log is record (log book) kept by a website server computer, that contains visitor information such as which pages are visited or which browser was used to th b it d access the website, and so on. J. Zaveri Digital platforms for marketing and training 70Web log mining mining. Th t h i f t i i i it ( t ) b d The technique for retrieving visitor or customer) based information from server based log files and applying this information for analyzing is known as Web log miming. – in a website there are there /four Web pages Whenever a website, pages. user enters the Web site, the main page is shown by default. The remaining three pages are accessed for performing specific tasks such as chatting, checking emails, d di and reading news. There are two major types of log files used in Web log mining: – Access log and agent log files. An access log file keeps a list of all the HTML pages that the visitors have visited or pages, downloaded. – An agent log file consists of a record of the browser that was used to explore Web pages. J. Zaveri Digital platforms for marketing and training 71 Daily visitors report J. Zaveri Digital platforms for marketing and training 72Search sends visitors from h various search engines J. Zaveri Digital platforms for marketing and training 73Traffic source: Direct, Referring site, Search Engines, J. Zaveri Digital platforms for marketing and training 74Internet television J. Zaveri Digital platforms for marketing and training 75Shift in power of producing content without depending on the specialists. P i h ld b l h t t t t id Power is held by people who create content, create ideas. What is exciting about this is that the following roles were played by separate specialists till now, and not by average person: 1. Producing the content 2 Distribution of content 2. 3. Editorial of content The digital platform, such as Livestream allows any user to do e d g ta p at o , suc est ea a o s a y use all of these without difficulty. This means It is a do-it-yourself studio. Basic services are freely available from Livestream. Do not hesitate to contact Zaveri for further help help. J. Zaveri Digital platforms for marketing and training 76http://www livestream www.livestream.com/elesson You can use the Web TV for live broadcast or from video library. Internet TV channel started by Zaveri J. Zaveri Digital platforms for marketing and training 77J. Zaveri Digital platforms for marketing and training 78Flag counter to find out i i i ll visitors country automatically Discover the power of internet platform, by measuring. Automatic reports which can help you to fine tune your marketing strategies y g g Country wise, or region wise, state wise analysis should match with your target audience and other marketing game plan. J. Zaveri Digital platforms for marketing and training 79Web analytics will help you h di measure the target audience Example of the flag counter http://www.dnserp.com/flag_counter_demo.htm 121 different countries have visited this site. Total unique visitors: 7,063 Add a free Flag Counter to any webpage and collect flags from all over the world. Every time someone f t i it it fl ill b from a new country visits your site, a flag will be added to your counter. J. Zaveri Digital platforms for marketing and training 80To improve ROI, first you have to measure, where you stand today J. Zaveri Digital platforms for marketing and training 81Mapping J. Zaveri Digital platforms for marketing and training 82Spicynodes is a digital platform This is a digital platform that displays links in a tree like navigation structure based on mind-mapping, to delve deeper. Finding new information should be a fun, an g exploratory journey. Easy to use and possible to embed on your web site. J. Zaveri Digital platforms for marketing and training 83In this example SpicyNodes is used to show tree of video library htt //d /k ld ht J. Zaveri Digital platforms for marketing and training 84 http://www.dnserp.com/e-commerce_knowledge.htmConclusion J. Zaveri Digital platforms for marketing and training 85What is in it for marketers? 1 Potentially massive exposure. – Traditional press releases to your local media outlets are all good, but get your story picked up and propagated by prominent bloggers and you will get more online exposure exposure, traffic and inbound links than any legacy marketing methods. Consumer /client engagement engagement. – Use your own corporate blog to add your voice to the blogosphere blogosphere. J. Zaveri Digital platforms for marketing and training 86What is in it for marketers? 2 Understand the influencers. – Follow the influencers in your industry and influence them in return. By demonstrating your openness in adopting the latest in social media technology progressive technology, you will be seen as progressive. Generate traffic. – Links on your blog posts and micro-blogs (like Twitter) can have the benefit of directing traffic to your web site site. J. Zaveri Digital platforms for marketing and training 87Action plan L t k th f ll i Let us work on the following: Create a targeting strategy Establish a presence in your own niche E d h Expand your reach Build and nurture your social relationships Turn your friends into business partners, customers, and clients Maintain your social network presence A carefully designed and maintained social network will benefit your business on many levels Every day you put off developing a social media strategy is costing your business, so take the first step – Commit your action plan. J. Zaveri Digital platforms for marketing and training 88Align business goals with i l di i i i i social media initiatives M t f th t f th i ti Must come from the top of the organization. CEO /COO /Directors should become the evangelist to carry the brand on the social g y media platforms. Use the LinkedIn platform to make private groups kind of intranet internal blogs to groups, a intranet, create a continuous and seamless conversation across the organization. IBM Nike and GE have championed the Web IBM, 2.0 technology. They have hardwired wikibranndin into every aspect of their i ti organization. J. Zaveri Digital platforms for marketing and training 89New marketing trends ild li bl b d d To Build reliable brand advocates – Only large quantity of contacts on twitter LinkedIn Facebook etc may twitter, LinkedIn, Facebook, etc., not help. – Quality connections with those who are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who disappear after the first interaction. J. Zaveri Digital platforms for marketing and training 90Technical change Vs Adaptive h change Adjusting to day light saving time is technical change. All A i d it ith t h Americans do every year without much difficulties. Digital marketing using social media is adaptive change. “Change your thoughts and you change your world” world – -Norman Vincent Peale in ‘The power of positive thinking’ g J. Zaveri Digital platforms for marketing and training 91Budget for digital marketing -TCO Ul i l i i i h i l Ultimate goal is to optimize the entire sales funnel. Statistics show that large and small companies are shifting budget to social media and other digital marketing initiatives and away from print and radio advertising. In 2011, customers will spend more time , p online than ever and to reach them and stay competitive, small businesses need to have a presence on the social Web Web. J. Zaveri Digital platforms for marketing and training 92How to start digital k i ? marketing? S i ll C id Start in a small way. Consider your business goals Allocate time for necessary training and research, for example visit other blogs, follow people on twitter, join LinkedIn groups etc groups, etc. Document your tactics. Use an excel sheet to measure your success and milestones. y – It is a continuous business process that takes three to six months to see result. J. Zaveri Digital platforms for marketing and training 93Internet technology consultancy & training Thi i li f t t t h l i ti This is a new line of strategy to help organizations and individual professionals improve business performance by getting them visible in an all the time more competitive market place in an place, affordable way. I can give you training to find the best social media marketing strategy to market for your products strategy, and services, and promoting your cyber-brand to improve your recognition, in the ‘global village’. This is a cost effective and measureable solution to meet your business needs that is: – The web communication management for your training and marketing needs. J. Zaveri Digital platforms for marketing and training 94We have developed a variety of social media tools and services, to facilitate customer interaction and generate online-public trust. F b k ll t i t t di tl ith Facebook pages allow you to interact directly with consumers and build relationship Twitter instantaneously allows you to communicate ith ti l t i t d l d with consumers, promoting last minute deals and responding to questions Social photography allows you to leverage public t d f i l h t h d amateur and professional photography and grow your photo library on the web Blogging nurtures a loyal consumer base and id dditi l i f ti f t ti l i it provides additional information for potential visitors Video distribution extends your company's visibility. Allows consumers' needs to "see" before th h they purchase J. Zaveri Digital platforms for marketing and training 95The Good, the Bad and the Ugly of the i t ti i t t i W b 20 t h l interactive internet – using Web 2.0 technology. View the compelling video explain the pros and cons of the social media networking sites. http://www dnserp com/good bad ugly J. Zaveri Digital platforms for marketing and training 96 www.dnserp.good_bad_ugly.htm First thing first Th i f bl b i i h h f i The strategic management of blogs begins with the formation of written rules and policies governing usage and content. The employer may provide employees with access to blog p y y p p y g web sites which is controlled by firewall setting, login id and secret password. To raise awareness of your cyber brand – cyber-brand. – To avoid unnecessary legal issues. – Reputation of the organization is on the blog by l d t it i you, your employees and even customers – is unstoppable. Before going ahead, prepare a social media marketing policy document to guide your colleagues colleagues. – Not sure? Do not hesitate to call Zaveri. J. Zaveri Digital platforms for marketing and training 97Expose the company to transparency S id li h ll l Set up guidelines so that all employees can feel comfortable about getting involved in openness. p All employees who are authorized to use the business blog must sign the social media guideline policy document document. Business Blog is also legal document similar to business email and unauthorized employee should not use it. J. Zaveri Digital platforms for marketing and training 98Louse E. Boone –emeritus professor of business at the University of South Alabama Give attention to the ethics and social responsibility side of marketing, as well as the requirements and challenges emerging in the modern digital and global economy. “Do not fear failure so much that you refuse to try new things. The saddest summary of a life contains three descriptions: could have, might have, and should have”. J. Zaveri Digital platforms for marketing and training 99Are you ready for the challenges of 2011? Y d t h thi ki d b You need to change your thinking, and become ace marketers /educator. Please do not get stuck with the old ways. It is g y necessary to adapt to new ideas that is reshaping the marketing and training professionals. p Contact me to plan an affordable strategies using digital platforms. With my wide range of skills I feel confident that I can offer you a useful solutions to your needs. J. Zaveri Digital platforms for marketing and training 100Thank you Presentation by Jyotindra Zaveri View more presentations with the video lectures on the free E-Learning site http://www.dnserp.com Join our ERP E business Forum on the LinkedIn ERP, E-http://www.linkedin.com/groupRegistration?gid=1877952 Additional e-Learning resource: http://dnserp.wordpress.com/[Blog] http://in.linkedin.com/in/jyotindrazaveri [networking] http://twitter.com/followERP [Short messages] www livestream [Internet TV] http://www.livestream.com/eLesson J. Zaveri Digital platforms for marketing and training 101