“How To Stop Settling For The Crumbs Of Life And Start Living Life On Your Own Terms!” : “How To Stop Settling For The Crumbs Of Life And Start Living Life On Your Own Terms!” Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win By Chris Goegan, The Marketing Engineer
Who else wants to defy all normal, ordinary, customary boundaries on making money – on the speed, the ease and the independence? : Who else wants to defy all normal, ordinary, customary boundaries on making money – on the speed, the ease and the independence? If you’re new to business, go from nothing to making $2000-$5000 per month… in 12 weeks!
… or go from $2-5k/month to $100,000 per year in 12-18 months For: New Business Owners or Grizzled Veterans Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Slide 3 : If you’re a grizzled veteran: Double your business AND double your time off in 12-24 months
How to develop a lineup of clients, with money in hand, demanding next day appointments with you
How to build a system that will deposit money into your bank account day in and day out …even if you’re sipping Mai-Tai’s in Hawaii Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Who is this Chris guy anyhow? : Who is this Chris guy anyhow? Background in engineering, sales, marketing and advertising
Hate B.S. and Fluff – clients get real answers to today’s problems and learn what’s working now
In last 20+ years worked with 100’s of companies in over 41 different industries
Put over $65,000,000 in the pockets of small business owners in the last 8 years
… from Canada, Christian, husband, dad Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
… in summary – only by the grace of God : … in summary – only by the grace of God "Life is not a journey to the grave with the intention of arriving safely in a pretty and well preserved body, but rather to skid in sideways, thoroughly used up, totally worn out, and loudly proclaiming, "WOW! What a ride!”
His wife Naomi will tell you that he is really playful and is really 9 years old at heart. Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
And what is a Marketing Engineer? : And what is a Marketing Engineer? An engineer believes:
In research and data
In developing bullet proof processes/systems
You can automate any system to produce repeatable, predictable results
End results – you can easily increase profits 15-35% in 3 months or double your business in 12-18 months
What does this mean? … you can relax knowing your business is continuously producing the results you need Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Put your seatbelt on!! : Put your seatbelt on!! Topics covered:
95% of businesses fail – There is a difference between the vast majority that are failing and the elite, highly successful businesses. Do you want to know what it is? (hint: it’s NOT their website or branding)
There are 7 Strategies for FAST Breakthroughs In Your Business. Do you want to know what they are?
The hard truth about the use of Social Media and the Internet in your business (most businesses painfully miss this)
3 People To Sell To That EVERY Business MUST Know. Do you know who they are? Do you want to know how to get them fast before your competition does?
Do you know there is only ONE THING you must do to eliminate all competition? Would you like to be able to outdistance or crush all competitors and own your corner of the market? Do you want to know what this one thing is? You will learn what this one thing is. (Note: you better get this one down inside and out!!) Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Reality check: what image comes to mind when you think about your business? : Reality check: what image comes to mind when you think about your business? … a tale of two businesses… Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Why is one so successful,while the other is failing? : Why is one so successful,while the other is failing? Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Some Sobering Stats : Some Sobering Stats In 2008 there were 627,200 new businesses, 595,600 business closures and 43,546 bankruptcies (Source: U.S. Small Business Administration Office of Advocacy, September 2009)
80% of people are broke through most of life
95% are broke later in life
4% are self-sufficient & secure
1% are wealthy
Good news… You get to pick what category you are in.
If you have no blueprint to follow, guess what category you will most likely end up in?
My advice… Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Pick One!!! : Pick One!!! Broke Self sufficient, secure, wealthy Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
What is governing your business? : What is governing your business? You Outside forces Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
So What Do The Successful Ones Do? : So What Do The Successful Ones Do? 3 Things:
Goal
Strategy
Tactics
They seek wisdom and attack it with focus and determination Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
What Do You Really Want? : What Do You Really Want? In 2 years from now:
Finish this sentence: “Wouldn’t it be cool if I could ________?” Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
“It’s not just how much money you want to make, it’s also “how do you want to make your money?” : “It’s not just how much money you want to make, it’s also “how do you want to make your money?” Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
How ULTRA-Successful Entrepreneurs Think to Grow Rich & How YOU Should Think About Your Business : How ULTRA-Successful Entrepreneurs Think to Grow Rich & How YOU Should Think About Your Business What do you want your business life to look like? What does a day, a week, a month, a year look like?
Designing the business & dictating the way things are going to be done
Develop a navigational system. Develop the picture. Vs. being governed by everyone else’s schedule, peer pressure or past experiences
Continuous New Customer Acquisition
Using Systems to develop customers over time
Focus on their marketing Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Marketing & Advertising(In Fantasy) : Marketing & Advertising(In Fantasy) Prospects Search Engine Spiders Advertising Companies I just love surfing, and I love your site even more…
Ohhh, I want that, and that. OH, I MUST have THAT!! Hey, just feed me some relevant keywords and a few linked pages of relevant text and you will get ranked high! Having a problem with your ad? So sorry about that. I’m here to help! Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Marketing & Advertising(In Reality) : Marketing & Advertising(In Reality) Prospects Search Engine Spiders Advertising Companies Show me relevant, substantial, regularly updated, human generated content or I’ll rip you to shreds Ugh! Who the are you?
What the can you do for me?
Why the should I trust you? Screw you buddy. You need to run your ad 500 Million Times More. It’s not our fault you can’t close a deal. So shut up, give us more money and stop complaining! Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Here’s What Most Businessowners Do: : Here’s What Most Businessowners Do: Get funding
Get business cards
Get a website
Get a logo
Get brochures
Buy whatever ads or bright shiny objects are pitched
95% of businesses do this. 95% of businesses are broke. Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
So What Do The Successful Ones Do? : So What Do The Successful Ones Do? 3 Things:
Goal
Strategy
Tactics
They seek wisdom and attack it with focus and determination Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Case Studies… : Case Studies… Photographer - $70,000 in 67 days
Contractor - $41,000 in 3 weeks
Business consultant - $22,000 in 30 days Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
3 Critical Phases for Your Business to Give You More Cash In Your Pocket, Maximum Impact and More Time Off! : 3 Critical Phases for Your Business to Give You More Cash In Your Pocket, Maximum Impact and More Time Off! Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Who Wants A Magic Box Like This? : Who Wants A Magic Box Like This? Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Here Are Your Options: : Here Are Your Options: Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Holy Smokes That’s A Lot of Stuff!!!“It’s all so confusing, where do you start?!!” : Holy Smokes That’s A Lot of Stuff!!!“It’s all so confusing, where do you start?!!” Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Secrets of Ultra-Successful Companies… keeping it simple : Secrets of Ultra-Successful Companies… keeping it simple Traffic “The Conversion Machine” Profitability Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
The Three Circles of Wealth : The Three Circles of Wealth Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Slide 28 : Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
True key to success… : True key to success… … it’s NOT Facebook, Twitter, Linkedin, or your website
… it’s knowing _________ and how to ___________ Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
To Maintain Sanity, Always Remember This… : To Maintain Sanity, Always Remember This… Who do you want to sell to?
Or, in other words, who is your ideal prospect and client?
And who do you want to avoid like the bubonic plague?
Key Point: Write your definition of your ideal prospect and client and have it in front of you at all times!! Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Your Ideal Prospect : Your Ideal Prospect My ideal prospect is someone who already advertises; knows the value in sales, marketing and advertising; and knows marketing consultants exist and is proactively looking to hire one Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Focus On Your Best Prospects : Focus On Your Best Prospects Warning: You are losing ½ - 3x your income if you are not focusing on these! Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Strategies to Win : Strategies to Win Charging more
Developing a “Category Of One” where you can crush your competition like ants on the sidewalk!
Not surrendering to other’s opinions
Spend more to get a customer than everyone else, not less
Control your prospects and clients
Change your process – ex. “jugular vs. list”
Only Target “80/20” & “50/5” and discard everyone else Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
2 Simple Keys To Get The Edge : 2 Simple Keys To Get The Edge Get wisdom
Go after it with Focus and Determination! Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
12 Weeks to Living Life On Your Own Terms : 12 Weeks to Living Life On Your Own Terms If you’re new to business, go from nothing to making $2000-$5000 per month
Go from $2-5k to $100,000 per year in 12-18 months
If you’re a grizzled veteran: Double your business and double your time off in 12-24 months
How to develop a lineup of clients with money in hand demanding next day appointments with you
How to build a system that will deposit money into your bank account day in and day out… even if you’re sipping Mai-Tai’s in Hawaii Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Imagine doing… : Imagine doing… What you want,
When you want,
Where you want,
With whom you want,
At the price you want,
At the terms you want,
… or cheerfully, guiltlessly, confidently, securely, painlessly saying "No" and "Next." Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
What Are You Going To Go After With Focus and Determination? : What Are You Going To Go After With Focus and Determination? Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Cost of Not Taking Action: : Cost of Not Taking Action: How much should you be making now -________
How much are you making now - _______
Subtract the two - __________
Break it down:
Remember, whether you take action or not, others are accomplishing their dreams Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
What to Do Next… : What to Do Next… Determine your goal
Write down who your best prospect is
Develop a strategy of how you are going to attract the BEST prospects
Go after it with focus and determination! Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
If you want your business to be like one of these, here’s what I propose: : If you want your business to be like one of these, here’s what I propose: Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win
Special Offer for Today Only : Special Offer for Today Only Allow us to analyze your business. We’ll tell you what you’re doing right and where your holes are. This will take us 30 minutes and we’ll do it at no charge. (We charge $250 per hour, value to you is $125 + potentially thousands of dollars in new profits for you. Case Study: Van)
Smash your biggest obstacle in 30 minutes or less!
We’ll tell you where you’re blowing it and what you should focus on to add $500, $5000, or $50,000 (or MORE) per year to your income
Get at least one Fresh NEW MoneyMaking Idea
Email me at Chris@ChrisGoegan.com right now if you want a FREE 30 minute consult where I will reveal to you what’s holding you back and show you how to double your business in 12 months or less
Plus, for fast action people only: You will get a free 5 day course via email 5 Biggest Baddest Business Blunders and How To Avoid Each One (Days 3 and 5 are worth thousands to your business alone)
Plus a special unadvertised bonus! Engineered Marketing Solutions to Increase Your Profits by 15-35% (or MORE) In The Next 3 Months
Chris Goegan, 714-553-2982, Chris@ChrisGoegan.com, www.ChrisGoegan.com/Win