GCSE Sociology Unit 2 : GCSE Sociology Unit 2 Revision
MASS MEDIA
What we will cover: : What we will cover: What is the Mass Media?
Types of Mass Media
Purposes of Mass Media
Audience Theories
Power and Ownership of the Mass Media Mass Media as an Agent of Socialisation
Media Representations of Gender, Ethnicity and Age
Moral Panics and Deviancy Amplification
Contemporary Issue: Media Effects (violence)
What is the Mass Media? : What is the Mass Media? Type your definitions in the chat window – I will paste the best ones here once you’re done!
Types of Mass Media : Types of Mass Media OLD (TRADITIONAL) MEDIA
NEW MEDIA
Purposes of Mass Media(Why do people use mass media?) : Purposes of Mass Media(Why do people use mass media?) Entertainment
Sharing / Obtaining Information
Learning
Communication / Socialising
Political organisation
Audience Theories 1 : Audience Theories 1 Audiences are ‘injected’ with what they view / hear in the mass media on a daily basis – they are passive consumers who absorb all the information. Their opinions are shaped by the mass media.
Different people use the media to gratify (fulfill) different purposes and will use different types of media in different ways.
Audiences are active consumers of media and may interpret the same piece of media (a TV programme for example) in many different ways, depending on social and cultural background, age and gender.
Power and the Media : Power and the Media Pluralist Approach Conflict Approach
Mass Media and Socialisation1. Give examples2. How powerful is the mass media as an agent of socialisation (compared to other agents of socialisation)? : Mass Media and Socialisation1. Give examples2. How powerful is the mass media as an agent of socialisation (compared to other agents of socialisation)?
Media Representations : Media Representations GENDER ETHNICITY AGE
Moral Panics(Stan Cohen) : Moral Panics(Stan Cohen) What is a moral panic?
What is the media’s role in moral panics?
Contemporary Issue: Media Effects (violence) : Contemporary Issue: Media Effects (violence) Arguments For Arguments Against
Slide 12 : Discuss how far sociologists would agree that the mass media is a more powerful agent of socialisation than the education system.
(12 marks)
Your progress so far… : Your progress so far…