Pimping promotion for X+L

Pimping promotion for x+l : Pimping promotion for x+l A Global communications crew training By Nathália Matychevicz nathalia.caldas@aiesec.net

Our Agenda today: : Our Agenda today: • FACI / Delegates Intro • The myths behind X+L • The principles you need to consider • Your target, your message, your channels • Recommendable tools • The NOT TO’s • Sharing

FACI / delegates intro : FACI / delegates intro ABOUT: • 23, Brazil, Advertising, Joined @ in 2007 • Current MCVP COMM&IM in Southern Cone and CMU Member • Marketing, Communications, Branding, Art, Travelling PRESENT YOURSELF!

The MYTHS behind X+L : The MYTHS behind X+L MYTH FACT • You can only foster X+L in 2 Qs per year • It’s the most difficult MoS to achieve • X after L is more likely to happen than L after X • Vacations/Holiday time can be more likely to push it, but you can’t just trust that! • The more LRs you create, the more pipeline you have • It’s all about scheduling when you offer the opportunities What other myths do you notice around X+L?

The principles you need to consider : The principles you need to consider Expectations matter. A lot. Changing mindsets and behavior is harder than setting the right expectation. The double XP won’t happen “sponteneously”, you need to push it. If the opportunity is not there, create it. You’ll always need arguments ready for excuses. While creating your promotion, keep these principles in mind.

Your target, your message, your channels : Your target, your message, your channels TARGET • Age, Sex, University Studies • Personal and professional aspirations • Ambition, passion, fears, interests Outgoing EB, Oldie Newbie, Alumnus, Retournee Remember about expectations! What about your external target?

Your target, your MESSAGE, your channels : Your target, your MESSAGE, your channels MESSAGE • What is the argument your target needs? Is it visual, audio, textual, sensing? • What’s the best approach? Serious, funny, rational, emotional, tangible or intangible benefits? • Stick to your message! Seduce your target. You need to offer clear benefits!

Your target, your MESSAGE, your channels : Your target, your MESSAGE, your channels CHANNELS • Segment the easiest ways to reach and interact with your target • Delivering is no longer a challenge, causing a reaction is! • Keep overcommunication in mind Internal x External platforms

Recommendable tools : Recommendable tools

The not to’s… : The not to’s… • Assume that behaviour changes according to demand • Forget common sense in your materials • Keep the same approach with every target • Take organizational culture for granted • Make campaigns and don’t follow up

Slide 11 : It’s time to share!