Social Media and the Internet : Social Media and the Internet How to exist in the New Business World
Slide 2 : In the 1920s, the life of a company listed on the S&P 500 was more than 75 years.
Today it's only ten to 15 years. 2
Slide 3 : 3
Slide 4 : 4
Slide 5 : 5
The Culprits : 6 The Culprits
So Then what is Social Media? : So Then what is Social Media?
Slide 8 : Social Media is an umbrella term which defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio
Slide 9 : 9 Or More Simply Put …
Social Media is people having conversations online …. using a variety of online platforms
Slide 10 : 10
Why is this important? : Why is this important?
It forces you to fundamentally change how you build your business : It forces you to fundamentally change how you build your business
Slide 13 : 13
Digital Marketing Campaign Cycle : Digital Marketing Campaign Cycle
Slide 15 :
Get Involved and Listen : Get Involved and Listen Google Alerts
Your business name and your competitors
Listen to what people are saying about you online and find where your customers hang out
Social Monitoring
TweetDeck, Hootsuite, Assistly
Begin to monitor social channels more actively
Respond and Engage : Respond and Engage Own your brand online
http://namechk.com/
Build profiles on the channel you plan to use
Based on:
Where your users are
Your Resources
Connect those tools into a single engagement tool
Assistly, Zendesk, etc
Easier to manage, gives higher visibility to the whole team
Slide 18 :
Slide 19 :
Create and Discuss : Create and Discuss Leverage the Internet to create unique promotions that either:
Reach new customers
Solidify existing customer relationships
Using the POST Strategy
People – who and where
Objectives – what is your actionable goal
Strategy – Tactics
Technology – Platform
Slide 21 :
Slide 22 :
Slide 23 :
Promote and Measure : Promote and Measure Most important part of marketing
Need to understand your impact on all aspects of the funnel
Important Tools
Google Analytics / MixPanel / KISSmetrics
Social Dashboard with analytics
Remember to relate back to your core objectives
Adjust the tactics based on feedback
Promote and Measure : 25 Promote and Measure Actively and respectively raise awareness of your campaigns in the channels
Monitor the plan and actively iterate to ensure success
Promote and Measure : 26 Promote and Measure Actively and respectively raise awareness of your campaigns in the channels
Monitor the plan and actively iterate to ensure success
Promote and Measure : 27 Promote and Measure Actively and respectively raise awareness of your campaigns in the channels
Monitor the plan and actively iterate to ensure success
Property : 28 Property
Digital Marketing Campaign Cycle : Digital Marketing Campaign Cycle
Slide 30 : 30
Thank You! : Thank You! Adam D’Augelli
@adaugelli
adam@trueventures.com