All about SEO

We create web pages, by using various means. Popular website design technique is by using HTML. Once we have created our website, we have to launch our site. After this has been done, we require visitors for the site, for our business to run and provide effective solutions to the customer who visits our site. We all know that we live in world of high competition. For example, different people can come up with a solution to one particular problem. When the user or customer gets on the internet, they search for the solution. The popular search sites are Google, Yahoo, Bing etc... What does every webpage want? They want to be first to serve the customer. When the user types in the problem, every webpage wants to claim that they have the solution. Therefore all the webpage’s fight for the number one position, because of the simple fact that the user will definitely click on the fist link they see. What is SEO? SEO is an acronym for Search Engine Optimization or Search Engine Optimiser. SEO helps us to put our webpage first on the listings of the search performed by the user. If we are able to give proper HTML tagging that should help us to be found in the search results. There are mainly two types of performing SEO. White Hat Black Hat White Hat SEO is the clean way, the website is genuine and the tagging is unique. Black Hat SEO, as the name goes, is the other way, this type of SEO is mostly done by spamming techniques, keyword stuffing and article spinning. As the words describe themselves, they all mean that there will be lot of repetition of words. Eventually this is done only to increase the popularity of the webpage and mostly they contain very little information. This technique will lead to being barred from the search engines. So better stick to white hat SEO, even if it requires hard work. How to go about SEO? There are loads of pages about SEO techniques. I have referred the Do It Yourself website to come up with my own understanding of the techniques used. The main thing in SEO seems to be the term “KEYWORDS”. Keywords and Key phrases are important. Coming up with a one word as a keyword is the hardest thing and there is lot of competition for this. Key phrase consists of more than one keyword, group of keywords. The heart of any webpage is the HOMEPAGE. Therefore for the homepage to be found we need to come up with general key phrases. That means general words that most of the users tend to type in. Once the user clicks on our homepage then we can use more specific keywords or phrases to make the user navigate to other pages. The two main things are choosing the right key words, key word optimization and Optimization of our pages for selected key words, web page optimization. In building the key phrases, we need to come up with words that the user most probably would type in the search engine. There are keyword research tools available on the internet for our convenience. We can use them and know the popular key phrases that are used by the users. Popular keyword research tools: Wordtracker.com Keyworddiscovery.com Google keyword tool – https://adwords.google.com/select/KeywordToolExternal Before we can get into the keyword research tools, we need to know our target market, locally or internationally. I have seen in our website that SMC provides global solutions, I take it that we are targeting globally. The important things are Keywords, Links, Meta tags, The King is the “Content”, Visuals- Images, JavaScript. Important notes: Static Vs Dynamic URL’s- Always provide a neat description of URL even if it takes time; avoid short forms as much as possible! For example: Look at his link http://domain.com/product.php?cid=1&pid=5, people in general tends to get annoyed with these types of link names, which do not give information. On the other hand this link below, gives certain information to the user. http://mydomain.com/product-categoryid-1-productid-5 How to promote your site to increase traffic? Submitting your site to search directories, forums and special sites Specialized search engines Paid Ads and Submissions