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"mLearning: Commons Myths & Misconceptions"

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Robert Gadd is President and Chief Mobile Officer of OnPoint Digital, a leading supplier of online and mobile learning solutions to enterprise customers. He oversees OnPoint’s technology and strategy in the design/delivery of diverse tools to enable knowledge transfer through mlearning, elearning and social-enabled performance portals.

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Slide 1 : Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. WizIQ – Education Online “mLearning: Common Myths & Misconceptions” + “Supporting a Multi-Generational M-Audience” February 5, 2010

Slide 2 : Robert Gadd - President & Chief Mobile Officer Company cofounder & technical architect for OnPoint’s online and mobile learning solutions (since January 2002) Formally President & CTO of eDeploy, Inc., a leader in web-based project collaboration tools for global systems integrators & carriers funded by Cisco Systems (1997-2001) Formally Chief Technology Officer at Datatec (Nasdaq: DATC), a global systems integrator with 25 offices/950 resources specializing in complex network deployments (1992-1997) Cofounder three other firms (1982-1991) UT-Austin, Biochem & Math (1979-1983) Speaker Profile

Slide 3 : Hard lessons learned from early adopters can you apply when creating your own mLearning programs Content types that are most appropriate for mobile delivery (& which audiences they appeal to) When Flash-based mobile content works and when it doesn’t! Where SCORM and Mobile Learning actually coexist Practical methods for integrating mLearning results back into enterprise applications & systems (LMS, HRIS) How critical security is/should be in an mLearning program, and how to adopt Infosec best practices The generational differences that impact mobile learning creation, delivery & adoption Session Objectives In this presentation, you will discover © OnPoint Digital, Inc. All rights reserved.

Slide 7 : Formed in 2001 by team of systems integration, software development & media experts; 100+ mlearning projects (POC to Pilot to Production) Offering end-to-end mobile content and learning delivery technologies under the CellCast® Solution brand supporting all enterprise popular platforms (feature phones to smartphone devices) Complement core offerings with consulting, support, content production and custom development services Headquartered in Georgia USA with offices in Australia & New Zealand plus Strategic Partners in Canada, APAC & EMEA 100+ enterprise installations, 1M+ licensed users worldwide reaching 250K+ mobile participants Company Background & Domain Experience © OnPoint Digital, Inc. All rights reserved.

Slide 8 : Industry Recognition & Recent Awards CellCast Solution: 8 Wins 2007 through 2010 “Best Mobile Learning” DevLearn Nov 2007 “Tests Go Mobile” Sept 2008 Mobile Widget Contest April 2008 1st Place “Mobile Learning Shootout” 4 of 4 Categories – Feb 2009 Mobile Learning Excellence Awards 1ST Place Solution for Corp/Commercial “Best mLearning Authoring Tool” Gold Award - April 2010 “Best Sales Training” DevLearn Nov 2010 “Best in Show” DevLearn Nov 2010 Finalist: Best mLearning Innovation January 2010 © OnPoint Digital, Inc. All rights reserved.

Slide 10 : Diverse Devices: Any user/device can participate with every learning tracked! Option to consume via mobile (SMS, IVR, Mobile Web, Mobile App) as well as Desktop Varied Footprint: Leverage “Mobile App”, “Mobile Web” & “Voice/Message-only” delivery approaches through a single integrated platform Diverse Content: All content/media are optimized for best on-device experience with transcoding engines Highly Secure: Meet the strictest requirements for information access, encryption and control. Integrated Social Experience: Support for private Social Networking & Social Media interactions How is CellCast Different? © OnPoint Digital, Inc. All rights reserved.

Slide 13 : Other Popular Myths & Misconceptions Popular Misconceptions Truth: His actions helped to continue the funding. Truth: We use it all but not to capacity. Truth: They were made of animal bone/teeth, gold & glue. © OnPoint Digital, Inc. All rights reserved.

Slide 14 : Current market expectations for mLearning are fair & balanced. Learners are excited about using mLearning. Mobile web browsers can access existing online learning content. Device agnostic content delivery is easy (or it is impossible). Existing Flash-based content works on our mobile devices. Mobile learning content needs to be SCORM compliant. Mobile learning lacks enterprise grade security. mLearning requires a smartphone. The “Mobile Web” approach is as good as “Mobile App” approach Integration is hard (or integration is easy). All mainstream LMS platforms are mobile ready. All mLearning Tools are created equal. mLearning Myths & Misconceptions © OnPoint Digital, Inc. All rights reserved.

Slide 17 : Learners are Excited about Mobile Learning Misconception #2A: They love their gadgets so learning is a natural, right? Truth: Perhaps yes, perhaps no! Myths & Misconceptions: #2 © OnPoint Digital, Inc. All rights reserved.

Slide 21 : Conversion Profile Ingest any master source files & formats (AVI, MP4, MOV, WMV, MPEG-2, others) to generate outputs Encode to any customer and/or device-specific reqs. Optimize for varied delivery modalities (on-device, streaming or audio-only) Manage any DRM requirements as needed Authors “Classic” Models “Modern” Models “Media” Models CELLCAST LMS/LCMS PLATFORM CELLCAST CONTENT CONVERTER SYNC & DISTRIBUTION ENGINE Myths & Misconceptions: #4 Converting Rich Media: Video © OnPoint Digital, Inc. All rights reserved.

Slide 22 : Conversion Profile Create standard Microsoft PowerPoint presentation with all included shapes, animations & recorded narration Upload PPT file to server for conversion Output file packaged for delivery as a Learning Nugget with associated test or survey Playback on BB device using proprietary “Player” with zooming & rotational support Compressed format is 20-70% smaller than PPT Authors CELLCAST CONTENT CONVERTER CELLCAST LMS/LCMS PLATFORM SYNC & DISTRIBUTION ENGINE “Classic” Models “Modern” Models “Media” Models Converting Rich Media: PowerPoint Myths & Misconceptions: #4 © OnPoint Digital, Inc. All rights reserved.

Slide 23 : Audience Poll #3: What type of content are you producing today? Using what tools?

Slide 25 : Misconception #5: It works on the web, why not mobile? Truth: Well?????!!! Flash-based content works on Mobile Devices Myths & Misconceptions: #5 © OnPoint Digital, Inc. All rights reserved.

Slide 26 : Working with SWF Files Conversion Profile Generate SIMPLE flash-based content using Adobe Flash MX or 3rd party apps (Raptivity, Swish, even Articulate & Captivate*) Upload SWF file to server & deploy as Mobile Learning Nugget Upload Flash package to server & deploy as Mobile Course Extend Nuggets/Courses with an associated test or survey Playback on mobile device requires Adobe Flash 10.1 Player Video playback experience is best due to limited interactions. Authors CELLCAST CONTENT CONVERTER CELLCAST LMS/LCMS PLATFORM SYNC & DISTRIBUTION ENGINE “Modern” Models “Media” Models Myths & Misconceptions: #5 © OnPoint Digital, Inc. All rights reserved.

Slide 27 : Custom Articulate Player Template: Allows IDs to output mobile-friendly versions of animated PPT presentations without reworking them; light-duty player is more efficient & responsive but not to desktop-level performance. Android Tablet Devices Android Smartphones Working with Articulate Presentations Myths & Misconceptions: #5 © OnPoint Digital, Inc. All rights reserved.

Slide 29 : SCORM Content Works w/ Right Approach Full Tracking of SCO Interactions (v1.2 & 2004) Works for either connected or disconnected experience Myths & Misconceptions: #6 & Support for only one SCO per module/course Most existing SCORM SCOs contain Flash content Requires a “newer” smartphone to manage SCORM packages © OnPoint Digital, Inc. All rights reserved.

Slide 30 : Audience Poll #4: What do you think is the greatest concern most enterprises share when contemplating a full scale mLearning deployment for their organization? © OnPoint Digital, Inc. All rights reserved.

Slide 32 : Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. SSL Encrypted Content Addl. Device-Level Security Encrypted Content/Data Verify via MTN/MEID/IMEI/UDID PW Confirm (3 Swings or Brick) Remote Wipe on Sync Rules-based Time Restrictions SSO Support (Token/Fed/OpenID) Caller ID Verification for Voice PDAs & Tablets mLearning Can Even Be MORE Secure! Myths & Misconceptions: #7 Truth #7: Mobile Learning platforms support a wide variety of security options.

Slide 33 : Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. Device-Level Security MTN & ESN Verifications Token Auth. (Federated SSO) Remote Wipe on Sync PW Confirm (3 Swings or Brick) Server-Level Security Authorization Codes (time-sensitive) Impose Password Business Rules & Enforcement Renew/Revoke Updated Credentials via Wireless Sync Support for Content Add/Remove via Sync Process Support for Remote Wipe of Content and/or Credentials per IT demand Myths & Misconceptions: #7 mLearning Can Even Be MORE Secure!

Slide 36 : mLearning Requires a Smartphone Myths & Misconceptions: #8 Versus Misconception #8: Smartphones are perfect for many use cases, but what about the options? © OnPoint Digital, Inc. All rights reserved.

Slide 39 : Requested/Pulled Voice Content Job Aide for Field Technician Site Survey Questionnaire New Product or Service Introduction mLearning on a Feature Phone Myths & Misconceptions: #8 © OnPoint Digital, Inc. All rights reserved.

Slide 41 : Scheduled/Pushed Voice Content Contact Sales Team re: Competitors Announce New Product Shipments Reinforce Important Training Concepts Share Stories, Tips, Winning Strategies mLearning on a Feature Phone Myths & Misconceptions: #8 © OnPoint Digital, Inc. All rights reserved.

Slide 42 : mLearning on a Tablet Device Myths & Misconceptions: #8 Enhanced Tablet Features: Better Media Support (HTML5 or Flash), Better Adobe PDF & ePub/eBook Readers, Easier Interactions, both One-to-One and One-to-Many Learning Scenarios supported! Apple iPad Android Devices BlackBerry PlayBook © OnPoint Digital, Inc. All rights reserved.

Slide 44 : Mobile Web is Better than Mobile App? Myths & Misconceptions: #9 Average Dev. Time Average Dev. Expense System Security Access to Core Functions Developed as Web App Developed as Native App Developer Expertise Content Experience Overall Experience versus © OnPoint Digital, Inc. All rights reserved.

Slide 46 : Integration is Hard or Integration is Easy Myths & Misconceptions: #10 Versus Misconception #8a: Integration with mobile platforms is very complicated/expensive. Misconception #8b: Integration with mobile platforms is very simple/cheap. © OnPoint Digital, Inc. All rights reserved.

Slide 47 : Data Exchange Phase/Elements Methods Customer  OnPoint Batch Import Scheduled Feeds WSDL/REST (pref.) SSO/Federated User Profiles Contact & Mgr Info Roles, Locs, Job Codes Device Profiles/Security Batch Output Hourly/Nightly Updates Dynamic Updates (pref.) Data Warehouse Completion Results Assignment Status, Time Test Scores, Answers Triggers & Notifications Dynamic Updates Messaging API Assignment from LMS Initial Mobile Assignments via Customer LMS or Appl. Rich Authoring Tools Very Deep Integration Create Content in LMS Author Content & Tests in Customer LMS/LCMS plat. 1 2 3 4 Typical Integration Phases Myths & Misconceptions: #10 © OnPoint Digital, Inc. All rights reserved.

Slide 50 : Myths & Misconceptions: #11 Truth #9: Only a select few LMS platform/vendors understand mobile learning. Mainstream LMS Platforms are Mobile Ready Only True End-to-End Solutions © OnPoint Digital, Inc. All rights reserved.

Slide 51 : How do available mlearning offerings differ? Sophistication Flexibility Low High Low High “All mLearning Tools Are Created the Same!” Myths & Misconceptions: #12 © OnPoint Digital, Inc. All rights reserved.

Slide 52 : How do available mlearning offerings differ? Tools & Utilities Authoring Systems Platforms & Solutions Planning & Preparation Value Low High Low High “All mLearning Tools Are Created the Same!” Myths & Misconceptions: #12 © OnPoint Digital, Inc. All rights reserved.

Slide 53 : Comparing Characteristics & Expected Outcomes Tools & Utilities Authoring Systems Platforms & Solutions “All mLearning Tools Are Created the Same!” Myths & Misconceptions: #12 © OnPoint Digital, Inc. All rights reserved.

Slide 56 : Diverse Device Support: Any user/device can participate with everyone tracked! Option to consume content via mobile as SMS, IVR, mobile web or “mobile app” as well as desktop delivery On-Device Footprint: Ranges from “none” to “mobile web” to “app + server” hybrid delivery models Diverse Content: Content is optimized for best device experience with integrated transcoding engines; build once/deploy many! Standards-Based Content: Integrated support for both online and offline mobile SCORM content delivery & tracking Highly Secure Environment: Meet the strictest requirements for information access, encryption and control Integrated Social Experience: Support for private Social Networking & social media interactions Integration Flexibility: 6 different methods to connect for cross platform/application connectivity A Few Contrasts to Other Vendors © OnPoint Digital, Inc. All rights reserved.

Slide 57 : Content & Courseware Media Content Reference Materials Voice Content Interactive Messaging Alerts & Notifications HTML & Dreamweaver Courses 3rd Party Mobile-ready Modules Animated Slides & Flash Content* Downloaded Video/Audio HTML5 Media** Side-Loaded Media Delivery HTML & TXT Pages Adobe PDF Files, ePub Documents Syndicated Content (RSS) Phone-accessible Podcasts Narrative Content Interactive Surveys & Tests Reminders, Updates, Changes Triggered Email & SMS Messages via Business Rules, Template Driven Interactive Messaging Campaigns Serialized/Subscription Content Delivery Low Cost Data Collection Tools 1 2 3 4 5 6 Proprietary and Confidential External distribution only with written consent from OnPoint Digital, Inc. 2. Content: Lots of Possibilities Typical mLearning Content Types & Methods

Slide 60 : Basic Feature Phones Supports mLearning For… Any Phone, Any Carrier, Anywhere Voice Content Interactive Messaging Alerts & Notifications 1 2 3 2. Devices: 6 Levels of mLearning Content © OnPoint Digital, Inc. All rights reserved.

Slide 61 : Advanced Smartphones & Mobile Devices Support… Content & Courseware Media Content Reference Materials Voice Content Interactive Messaging Alerts & Notifications 1 2 3 4 5 6 2. Devices: 6 Levels of mLearning Content © OnPoint Digital, Inc. All rights reserved.

Slide 67 : Device Proliferation: Virtually everyone who wants a mobile device has one; smartphones are growing in popularity much faster than forecast in early 2010 Device Diversity: One-size-does-not-fit-all; there’s a device for every purpose, budget and “personality” Learning Diversity: Some learn better by watching, others by hearing, others benefit from repetition or J-I-T Content Consumption Habits: Some love gadgets/others don’t! Some visit the device constantly while others participate only by happenstance Step #1 - Know Your Audience (plus what they have/use) © OnPoint Digital, Inc. All rights reserved.

Slide 68 : Different Attention Spans: Millennials are multi-tasker & multi-input, Gen X are tech/media savvy & Boomers are interested but often overwhelmed with it all! Physical Limitations: What happens when you can’t see well, hear well or even be able to read? Step #1 - Know Your Audience (cont.) (plus what they have/use) © OnPoint Digital, Inc. All rights reserved.

Slide 69 : Consumption/Uptake Patterns can Vary Greatly!! Young Turks vs. Old Guard Rules of Thirds – 33% Love, 33% Accept & 33% Ignore Engaging content wins over boring content – avoid page turners! (just like in e-learning) “Compliance” trumps “nice to have” almost every time Situational limitations exist where a mobile device may be the only viable/reasonable delivery option for training/learning Step #2 - Know What Works © OnPoint Digital, Inc. All rights reserved.

Slide 70 : Generational Content Variations Both parties appreciate shorter, more concise content versus long form content. The Young Turk approach is “when I’m ready” while the Old Guard is more apt to take their medicine on schedule with limited reminders Young Turks want more “meaning” from it all while Old Guard wants more “value” or personal benefits from time-shifting their learning. Young Turks want to take a more active/participative role in content creation and contribution; Old Guard isn’t as likely to be there first and experiment with new technology Step #3 - Know What Motivates © OnPoint Digital, Inc. All rights reserved.

Slide 71 : Generational Business Drivers include: Young Turks expect “high production value” content and want to be entertained whenever possible while the Old Guard expects it to be comprehensive, thorough and important – neither approach is cheap! Young Turks want more freedom of access for anytime/anywhere consumption but this may impose a myriad of complications and technical complexities related to device access, deployment, security, integration and more. Young Turks are apt to change their device/job/approach far more often than Old Guard workers – this adds project costs too! Step #4 - Know What It Costs © OnPoint Digital, Inc. All rights reserved.

Slide 73 : CASE STUDY #1 CO: Urban Planet Mobile Reqs: Adult Education on Mobile Overview: Urban Planet (UP-ME) seeks to bring mobile learning to the masses through everyone’s ever-present mobile phone. UP-ME has a library of 5,000+ audio & mobile web friendly for Basic English, Workplace English, TOEFL, GRE/SAT & other lessons delivered daily to subscribers through carrier partners worldwide. Subscription packages fit any device (voice/SMS to smartphone) & any budget (starting at $3/user/mo). Specialized features include Ecommerce purchases & a “Pronunciation Practice” engine. Tech: CellCast Solution (Audio & Mobile Web) Market: Launched Feb 09 via partners in North/South America, now in EMEA/APAC © OnPoint Digital, Inc. All rights reserved.

Slide 74 : CASE STUDY #2 CO: Sta-home Health & Hospice Reqs: Mobile Workforce Enablement Overview: Anytime/anywhere training and support for always mobile medical professionals delivering in-home support to critical care and hospice patients across State of Mississippi. Mobile Learners have just-in-time access to continuing education courseware, medical job aides, process checklists and emergency procedures via Windows Mobile or Android-based smartphones. All interactions are synchronized back to centralized Learning Management System platform for consolidated reporting & tracking. Tech: CellCast Solution v3.0 Market: Launched October 2010 with 950+ Home Healthcare Professionals (RNs/LVNs) © OnPoint Digital, Inc. All rights reserved.

Slide 75 : CASE STUDY #3 CO: Xerox/Affiliated Computer Services Reqs: On-boarding & Info Broadcast Projects Overview: Strategic Partner ACS (now Xerox) is leveraging their CellCast platform to provide mobile-friendly content to company executives for the combined entity including status updates, changes to policies/procedures and organizational changes. Senior execs with smartphones access content on-device although the core platform is also poised to provide mobile content support for several market-specific outreach programs to existing customers. Tech: CellCast v2.0 (Widgets & Mobile Web) Market: Launched May ‘10 with 2K execs, expands to 50K mobile users summer 2010 © OnPoint Digital, Inc. All rights reserved.

Slide 76 : CASE STUDY #4 CO: Eli Lilly Japan, K.K. Reqs: Mobile Workforce Enablement Overview: Anytime/anywhere training and support for sales teams across Asia Pac now expanding into other global markets. Mobile workers equipped with RIM BlackBerry 9000 & 9700 smartphone devices have just-in-time/just-in-case access to divisional-specific training resources, podcasts, video presentations, ethics and compliance content, assessments and IT training. All content and the on-device learning experience is available in both English and in Japanese. Currently evaluating content delivery to Apple iPad tablet devices. Tech: CellCast Solution v2.0 Market: Launched Fall 09 for Asia Pac Sales Reps using BlackBerry smartphones © OnPoint Digital, Inc. All rights reserved.

Slide 77 : CASE STUDY #5 CO: Raytheon Professional Services Reqs: Mobile Workforce Enablement Overview: RPS is a leading Business Process Outsourcer (“BPO”) supporting the online training delivery needs of 4M+ global learners. The CellCast Solution platform extends the learning experience out to mobile devices for key commercial and government accounts in North America, Europe & Asia across the full array of smartphone devices. Currently adding support for full integration between CellCast mobile environment and all five of RPS’ supported LMS platforms (tier one and proprietary). Tech: CellCast Solution v3.0 Market: Launched Fall 2009 to augment learning experience for global LMS customers © OnPoint Digital, Inc. All rights reserved.

Slide 78 : CASE STUDY #6 CO: Google Reqs: Mobile Workforce Enablement Overview: Implementing mobile learning platform to support sales teams providing access to new training and mobile-based reinforcement for Googlers across 14 global locations. Supporting content creation, delivery and tracking of mobile lessons as courseware, videos, animated slide presentations & select Flash content to Android-based devices. Full integration with SSO environment based on OpenID schema. Added scores of security features to support hardened and stringent environment. Tech: CellCast Solution v3.0 Market: Launched Fall 2010 with 2,000 Field Sales for Enterprise Sales Teams © OnPoint Digital, Inc. All rights reserved.

Slide 79 : CASE STUDY #7 CO: Verizon Wireless Reqs: Mobile Workforce Enablement Overview: Added mobile solution to existing “blended learning” environment. Content delivery to sales and technical teams equipped with Android, BlackBerry or Windows Mobile devices including sales information, program updates, marketing information and pure mobile training. Deep integration with existing highly customized Peoplesoft LMS platform provides end-to-end experience for content assignment, access & tracking between all platforms. Plan to expand to entire workforce in 2011. Tech: CellCast Solution v3.0 Market: Launching Fall 2010 with 5K Field Sales for Enterprise/Govt. Accounts; 75K+ © OnPoint Digital, Inc. All rights reserved.

Slide 80 : Mobile Learning can be fun, interesting & engaging Mobile Learning can work across a wide range of devices & mobile operating systems Mobile Learning can be secure & standards-based There are many choices for great tools at any level you may be (starting out, refining your strategy or full scale deployment) Generation differences exist but can be normalized/overcome with proper planning & attention The time to start doing this is NOW! In Summary… From this presentation, hopefully you’ve learned… © OnPoint Digital, Inc. All rights reserved.

Slide 81 : Great Web Sites to Visit: http://www.mlearnopedia.com http://cc.mlearnopedia.com Several New Books: ADDITIONAL RESOURCES

Slide 82 : For more Information on CellCast Solution: http://www.mlearning.com http://www.mobilelearning.com http://www.onpointdigital.com Follow the mLearning Trends Blog at: mlearningtrends.blogspot.com Or Call: +1-912-898-9202 Email: rgadd@onpointlearning.com Twitter: @robgadd4 CONTACT INFORMATION © OnPoint Digital, Inc. All rights reserved.