Slide 1 : SWOT Analysis
What is SWOT Analysis? : What is SWOT Analysis? A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective.
SWOT is an acronym for: : S – Strengths
W – Weaknesses
O – Opportunities
T – Threats SWOT is an acronym for: Internal Environment External Environment
Strength : Strength Any existing or potential resources or capability within the organisation that provides a competitive advantage in the market. Example:
Strong distribution network
Intense Staff commitment and loyalty
Increasing profit margin : Can you identify some of your organisation’s strengths OR your personality?
Weakness : Weakness Any existing or potential force which could serve as a barrier to maintaining or achieving a competitive advantage in the market. Example:
Lack of a clear company strategy
Lack of training opportunities for using a new software : Can you think of some of your company’s/your’s weaknesses?
Opportunity : Opportunity Any existing or potential force in the external environment that, if properly leveraged, could provide a competitive advantage. Example:
Organisation’s geographic location
New technology : Can you think of some opportunities available to you or your company?
Threat : Threat Any existing or potential force in the external environment that could erode a competitive advantage. Example:
A new competitor entrant
A recession, rising interest rates, or tight credit lines Can you think of some threats to your business/career?
Aim of SWOT Analysis : Aim of SWOT Analysis Take advantage of strengths and opportunities.
Minimise weaknesses and eliminate threats
Who Needs SWOT Analysis? : Who Needs SWOT Analysis? A Company
When revenue, cost and expense targets are not being achieved;
Market share is dropping;
Industry conditions are unfavourable;
Want to launch a new business venture; etc
Who Needs SWOT Analysis? : Who Needs SWOT Analysis? A Department/Business Unit
When the team has not met its targets;
Customer service can be better;
A new business unit to pursue a new business;
A new team leader is appointed; etc
Who Needs SWOT Analysis? : Who Needs SWOT Analysis? Job Holder/student also
When supervisor has issues with work output;
Assigned to a new job;
New financial year – fresh targets;
Job holder seeks to improve performance on the job; etc.
How to do SWOT Analysis? : A SWOT analysis is useful only when action plans and strategies are developed from the results How to do SWOT Analysis? Prepare Action Plans Analyse Internal & External Environment Perform SWOT Analysis and Document Step 1 Step 2 Step 3
Benefits of SWOT Analysis : Benefits of SWOT Analysis Solving problems
Implementing change
Developing strategies for achieving the organisation’s objectives and mission
Brainstorming – key ingredient for SWOT : Brainstorming – key ingredient for SWOT SWOT analysis will be useful if:
You are thinking outside the box
Availability of varied perspectives – group discussion
Liberty to say your mind
Willingness to break away from traditional methods
Appetite for change
Some Brainstorming Rules : Some Brainstorming Rules
Sample Questions : Sample Questions
: Sample Questions : : Sample Questions
SWOT Worksheet : SWOT Worksheet
SWOT Worksheet : SWOT Worksheet
: Strategies & Action Plans : : Strategies & Action Plans
: Strategies & Action Plans : : Strategies & Action Plans
Self evaluation : Homework: Do a SWOT analysis for your personality. Invite someone to brainstorm with you. Self evaluation DEAR ATTENDEE