Welcome to Alumni Clustering Class : Welcome to Alumni Clustering Class
Agenda 1 hour : Agenda 1 hour Purpose of the template
Overview of each step
Pages with each step
Tracking tools and results measurement
Purpose of the National Template : Purpose of the National Template Every LC has an alumni database
Actual utilization of alumni is low
Coordination for national events is difficult
Need to measure results of alumni activities
Overview of each step : Overview of each step Some alumni prefer varying levels of activity
STEPS to results
Prospect – collect information
Connect – identify potential at events
Engage – Speakers, trainers, contacts, mentors, other
Leverage – TN Takers, Donors, Partners, BOA
Slide 5 :
Prospective page : Prospective page Can classify alumni according to their career stages
0 years (out of AIESEC)
4 years
11 years
21 years
Specify Account managers for tracking
Slide 7 :
Connected : Connected How alumni are connected
attend events
Do not attend events
Why is this important?
event attendance is a first major step to becoming an active alumnus or alumna
some alumni prefer to stay at this stage
interaction at events develops knowledge for prospects
Slide 9 :
Engaged : Engaged Speakers
Trainers
Mentors
Contacts
Other
Potential
- Know if you should be perusing for an upgrade
Slide 11 :
Leveraged : Leveraged TN takers
Partners
Donors
BOA
Slide 13 :
Slide 14 :