1 P.T.O. D—6306 Time : 1¼ hours] [Maximum Marks : 100 Signature and Name of Invigilator 1. (Signature) (Name) 2. (Signature) (Name) Roll No. (In words) Test Booklet No. Roll No. (In figures as per admission card) PAPER—II MASS COMMUNICATION AND JOURNALISM D—6 3 0 6 Number of Pages in this Booklet : 24 Number of Questions in this Booklet : 50 Instructions for the Candidates 1. Write your roll number in the space provided on the top of this page. 2. This paper consists of fifty multiple-choice type of questions. 3. At the commencement of examination, the question booklet will be given to you. In the first 5 minutes, you are requested to open the booklet and compulsorily examine it as below : (i) To have access to the Question Booklet, tear off the paper seal on the edge of this cover page. Do not accept a booklet without sticker-seal and do not accept an open booklet. (ii) Tally the number of pages and number of questions in the booklet with the information printed on the cover page. Faulty booklets due to pages/questions missing or duplicate or not in serial order or any other discrepancy should be got replaced immediately by a correct booklet from the invigilator within the period of 5 minutes. Afterwards, neither the question booklet will be replaced nor any extra time will be given. (iii) After this verification is over, the Serial No. of the booklet should be entered in the Answer-sheets and the Serial No. of Answer Sheet should be entered on this Booklet. 4. Each item has four alternative responses marked (A), (B), (C) and (D). You have to darken the oval as indicated below on the correct response against each item. Example : A B C D where (C) is the correct response. 5. Your responses to the items are to be indicated in the Answer Sheet given inside the Paper I booklet only. If you mark at any place other than in the ovals in the Answer Sheet, it will not be evaluated. 6. Read instructions given inside carefully. 7. Rough Work is to be done in the end of this booklet. 8. If you write your name or put any mark on any part of the test booklet, except for the space allotted for the relevant entries, which may disclose your identity, you will render yourself liable to disqualification. 9. You have to return the test question booklet to the invigilators at the end of the examination compulsorily and must not carry it with you outside the Examination Hall. 10. Use only Blue/Black Ball point pen. 11. Use of any calculator or log table etc., is prohibited. 12. There is NO negative marking. ÂÚUèÿææçÍüØô¢ ·ð¤ çÜ° çÙÎðüàæ 1. ÂãÜðU ÂëDU ·ð¤ ª¤ÂÚU çÙØÌ SÍæÙ ÂÚU ¥ÂÙæ ÚUôÜU Ù•ÕÚU çÜç¹°Ð 2. §â ÂýàÙ-˜æ ×𢠿æâ Õãéçß·¤ËÂèØ ÂýàÙ ãñ¢Ð 3. ÂÚUèÿææ ÂýæÚ•UÖ ãôÙð ÂÚU, ÂýàÙ-ÂéçSÌ·¤æ ¥æ·¤ô Îð Îè ÁæØð»èÐ ÂãÜðU ÂUæ¡¿ ç×ÙÅU ¥æ·¤ô ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ÌÍæ ©â·¤è çÙ•ÙçÜç¹Ì Áæ¡¿ ·ð¤ çÜ° çÎØð ÁæØð¢»ð çÁâ·¤è Áæ¡¿ ¥æ·¤ô ¥ßàØ ·¤ÚUÙè ãñ Ñ (i) ÂýàÙ-ÂéçSÌ·¤æ ¹ôÜÙð ·ð¤ çÜ° ©â·ð¤ ·¤ßÚU ÂðÁ¤ÂÚU Ü»è ·¤æ»Á ·¤è âèÜ ·¤ô ȤæǸU Üð¢UÐ ¹éÜè ãé§ü Øæ çÕÙæ SÅUè·¤ÚU-âèÜU ·¤è ÂéçSÌ·¤æ Sßè·¤æÚU Ù ·¤Úð¢UÐ (ii) ·¤ßÚU ÂëDU ÂÚU ÀUÂð çÙÎðüàææÙéâæÚU ÂýàÙ-ÂéçSÌ·¤æ ·ð¤ ÂëDU ÌÍæ ÂýàÙô¢ ·¤è ⢕Øæ ·¤ô ¥‘ÀUè ÌÚUã ¿ñ·¤ ·¤ÚU Üð¢U ç·¤ Øð ÂêÚðU ãñ¢UÐ ÎôáÂê‡æü ÂéçSÌ·¤æ çÁÙ×ð¢ ÂëDU /ÂýàÙ ·¤× ãô¢ Øæ ÎéÕæÚUæ ¥æ »Øð ãô¢ Øæ âèçÚUØÜU ×ð¢ Ù ãô¢ ¥ÍæüÌ ç·¤âè Öè Âý·¤æÚU ·¤è ˜æéçÅUÂê‡æü ÂéçSÌ·¤æ Sßè·¤æÚU Ù ·¤Úð¢U ÌÍæ ©âè â×Ø ©âð ÜUõÅUæ·¤ÚU ©â·ð¤ SÍæÙ ÂÚU ÎêâÚUè âãè ÂýàÙ-ÂéçSÌ·¤æ Üð Üð¢Ð U §â·ð¤ çÜ° ¥æ·¤ô Âæ¡¿ ç×ÙÅU çÎØð ÁæØð¢»ðÐ ©â·ð¤ ÕæÎ Ù Ìô ¥æ·¤è ÂýàÙ-ÂéçSÌ·¤æ ßæÂâ Üè ÁæØð»è ¥õÚU Ù ãè ¥æ·¤ô ¥çÌçÚUQ¤ â×Ø çÎØæ ÁæØð»æÐ (iii) §â Áæ¡¿ ·ð¤ ÕæÎ ÂýàÙ-ÂéçSÌ·¤æ ·¤è R¤× ⢕Øæ ©•æÚU-˜淤 ÂÚU ¥¢ç·¤Ì ·¤Úð¢U ¥UõÚU ©•æÚU-˜淤 ·¤è R¤×¤â¢•Øæ §â ÂýàÙ-ÂéçSÌ·¤æ ÂÚU ¥¢ç·¤Ì ·¤ÚU Îð¢Ð 4. ÂýˆØð·¤ ÂýàÙ ·ð¤ çÜ° ¿æÚU ©•æÚU çß·¤Ë (A), (B), (C) ÌÍæ (D) çÎØð »Øð ãñ¢Ð ¥æ·¤ô âãè ©•æÚU ·ð¤ Îèƒæüßë•æ ·¤ô ÂðÙ âð ÖÚU·¤ÚU ·¤æÜæ ·¤ÚUÙæ ãñ Áñâæ ç·¤ Ùè¿ð çιæØæ »Øæ ãñÐ ©ÎæãÚU‡æ Ñ A B C D ÁÕç·¤ (C) âãè ©•æÚU ãñÐ 5. ÂýàÙô¢ ·ð¤ ©•æÚU ·ð¤ßÜU Âýà٠˜æ I ·ð¤ ¥‹ÎÚU çÎØð »Øð ©•æÚU-˜淤 ÂÚU ãè ¥¢ç·¤Ì ·¤ÚUÙð ãñ¢Ð ØçÎ ¥æ ©•æÚU ˜淤 ÂÚU çÎØð »Øð Îèƒæüßë•æ ·ð¤ ¥Üæßæ ç·¤âè ¥‹Ø SÍæÙ ÂÚU ©•æÚU ç¿‹ãæ¢ç·¤Ì ·¤ÚUÌð ãñ, Ìô ©â·¤æ ×êËUØ梷¤Ù Ùãè¢ ãô»æÐ 6. ¥‹ÎÚU çÎØð »Øð çÙÎðüàæô¢ ·¤ô ŠØæÙÂêßü·¤ Âɸð¢UÐ 7. ·¤“ææ ·¤æ× (Rough Work) §â ÂéçSÌ·¤æ ·ð¤ ¥ç‹Ì× ÂëDU ÂÚU ·¤Úð¢UÐ 8. ØçÎ ¥æ ©•æÚU-ÂéçSÌ·¤æ ÂÚU ¥ÂÙæ Ùæ× Øæ °ðâæ ·¤ô§ü Öè çÙàææÙ çÁââð ¥æ·¤è Âã¿æÙ ãô â·ð¤, ¤ç·¤âè Öè Öæ» ÂÚU ÎàææüÌð Øæ ¥¢ç·¤Ì ·¤ÚUÌð ãñ¢ Ìô ÂÚUèÿææ ·ð¤ çÜØð ¥Øô‚Ø ƒæôçáÌ ·¤ÚU çÎØð ÁæØð¢»ðÐ 9. ¥æ·¤ô ÂÚUèÿææ â×æ# ãôÙð ¤ÂÚU ©•æÚU-ÂéçSÌ·¤æ çÙÚUèÿæ·¤ ×ãôÎØ ·¤ô ÜUõÅUæÙæ ¥æßàØ·¤ ãñ ¥õÚU ÂÚUèÿææ â×æç# ·ð¤ ÕæÎ ¥ÂÙð âæÍ ÂÚUèÿææ ÖßÙ âð ÕæãÚU Ù Üð·¤ÚU ÁæØð¢Ð 10. ·ð¤ßÜ ÙèÜð /·¤æÜð ÕæÜU OEßæ§ZÅU ÂñÙ ·¤æ ãè §SÌð×æÜ ·¤Úð¢UÐ 11. ç·¤âè Öè Âý·¤æÚU ·¤æ ⢻‡æ·¤ (·ñ¤Ü·é¤ÜðÅUÚU) UØæ Üæ» ÅðUÕÜ ¥æçÎ ·¤æ ÂýØô» ßçÁüÌ ãñÐ 12. »ÜÌ ©•æÚU ·ð¤ çÜ° ¥¢·¤ Ùãè¢ ·¤æÅðU ÁæØð¢»ðÐ Answer Sheet No. : ................................................ (To be filled by the Candidate)2 D—6306 MASS COMMUNICATION AND JOURNALISM PAPER—II Note : This paper contains fifty (50) Multiple-choice questions, each question carrying two (2) marks. Attempt all the questions. 1. The first Indian newspaper to have a readers’ editor is : (A) The Times of India (B) The Hindu (C) The Hindustan Times (D) The Pioneer 2. The committee that suggested the division of Samachar news agency was headed by : (A) B.G. Verghese (B) Kuldip Nayyar (C) Arun Shourie (D) Sham Lal 3. A draft bill to diffuse the monopoly ownership of newspapers in India was initiated during the prime ministership of : (A) Jawahar Lal Nehru (B) Guljari Lal Nanda (C) Indira Gandhi (D) Morarji Desai 4. The US president who introduced the fire side chats with media persons was : (A) Harry Truman (B) Theodore Roosevelt (C) Eisenhover (D) Franklin Roosevelt 5. The first ever language newspaper in India was started in : (A) Bombay Presidency (B) Madras Presidency (C) Gujarat (D) Bengal 6. The size of the camera lens opening is measured in terms of : (A) F -stops (B) Light codes (C) Hertz (D) Neutral density3 P.T.O. D—6306 ÁÙâ´¿æÚ ÌÍæ ˜淤æçÚÌæ Âýà٠˜æ—II ÙôÅU Ñ §â Âýà٠˜æ ×𢠿æâ (50) Õãé-çß·¤ËÂèØ ÂýàÙ ãñ¢Ð ÂýˆØð·¤ ÂýàÙ ·ð¤ Îô (2) ¥¢·¤ ãñ¢Ð âÖè ÂýàÙô¢ ·ð¤ ©•æÚU ÎèçÁ°Ð 1. ÖæÚÌ ·¤æ ÂýÍ× â×æ¿æÚ Â˜æ çÁâ×ð´ ÂæÆ·¤-â•Âæη¤ ÕÙæ ãæð Ñ (A) Î Å槕⠥æòȤ §ç‡ÇØæ (B) Î çã‹Îê (C) Î çã‹ÎéSÌæÙ Å槕â (D) Î ÂæØçÙØÚ 2. çÁâ âç×çÌ Ùð Òâ×æ¿æÚÓ ·ð¤ ç߃æÅÙ ·¤è çâȤæçÚàæ ·¤è ©â·ð¤ ¥ŠØÿæ Íð Ñ (A) Õè.Áè.ß»èü$Á (B) ·é¤ÜÎè ÙæØÚ (C) ¥L¤‡æ àææðÚè (D) àØæ× ÜæÜ 3. â×æ¿æÚ Â˜ææ𴠷𤠰·¤æçÏ·¤æçÚ·¤ Sßæç×ˆß ·¤æð â×æOEÌ ·¤ÚÙð ·ð¤ çÜ° ç·¤â ÂýÏæÙ ×´˜æè ·ð¤ ·¤æØü·¤æÜ ×ð´ çßÏðØ·¤ ·¤æ ÂýæM¤Â ÌñØæÚ ç·¤Øæ »Øæ? (A) ÁßæãÚÜæÜ ÙðãL¤ (B) »éÜÁæÚè ÜæÜ Ù‹Îæ (C) §ç‹ÎÚæ »æ´Ïè (D) ×æðÚæÚÁè Îðâæ§ü 4. ¥×ðçÚ·¤æ ·ð¤ çÁâ ÚæCþÂçÌ Ùð ×èçÇØæ ·¤ç×üØæð´ âð ¥Ùæñ¿æçÚ·¤ ßæÌæüÜæ ÂýæÚ•Ö ç·¤Øæ Ñ (A) ãñÚè Åþå×ñÙ (B) çÍØæðÇÚ M¤$ÁßðËÅ (C) ¥§$ÁÙãæßÚ (D) Èýñ´¤·¤çÜÙ M¤$ÁßðËÅ 5. ÖæÚÌ ·¤æ ÂýÍ× ÖæáæØè â×æ¿æÚ Â˜æ ÂýæÚ•Ö ãé¥æ Íæ Ñ (A) Õæ•Õð ÂýðçâÇð‹âè ×ð´ (B) ×Îýæâ ÂýðçâÇð‹âè ×ð´ (C) »éÁÚæÌ ×ð´ (D) Õ´»æÜ ×ð´ 6. ·ñ¤×Úæ ·ð¤ Üñ‹â ·ð¤ çÀÎý ·¤æ ¥æ·¤æÚ ×æÂæ ÁæÌæ ãñ Ñ (A) °È¤-SÅæÂ÷â (B) Âý·¤æàæ ·¤æðÇ÷â (C) ãÅü÷Á (D) ‹ØêÅþÜ Çñç‹âÅè4 D—6306 7. The interlaced lines for NTSC colour standard number : (A) 475 (B) 500 (C) 525 (D) 550 8. Modifying a video signal to be received only by the intended receiver is referred to as : (A) Selective focus (B) Scrambling (C) Scooping (D) Comet -tailing 9. Short phrases of music used as punctuation devices in television broadcasting are called : (A) Stylised music (B) Prompters (C) Stingers (D) Sound bites 10. Alex Inkeles used attitude items to construct a scale of modernity that numbered : (A) Five (B) Seven (C) Nine (D) Eleven 11. The evolutionary universals of development were identified by : (A) John L Woods (B) Walt Rostow (C) Wilbur Schramm (D) Talcott Parsons 12. The square of standard deviation is called : (A) Sample Variation (B) Standard Variance (C) Sample error (D) Estimation error 13. The statistical test developed by R.A. Fisher is : (A) Anova (B) Chi -square test (C) Z -test (D) Sign test5 P.T.O. D—6306 7. °Ù.Åè.°â.âè. ×ð´ Ú´» ·¤è â´»ýçãÌ Úð¹æ¥æð´ ·¤è Âý×æç‡æÌ Úð¹æ¥æð´ ·¤è â´•Øæ ãñ Ñ (A) 475 (B) 500 (C) 525 (D) 550 8. ßèçÇØæð çâ»AÜ ·¤æð §â Âý·¤æÚ ÂçÚßçÌüÌ ·¤ÚÙæ çÁââð ç·¤ çÙçà¿Ì ÂýæOEÌ·¤Ìæü Ì·¤ ãè Âãé´¿ð, ·¤æð ·¤ãÌð ãñ´ Ñ (A) çâÜðç•Åß È¤æð·¤â (B) SRñ¤•ÕçÜ´» (C) S·ê¤ç´» (D) ·¤æ×ðÅ-ÅðçÜ´» 9. ÅðÜèçßÁÙ ÂýâæÚ‡æ ×ð´ â´»èÌ ·ð¤ ÀæðÅð Å鷤Ǹæð´ ·¤æð çßÚæ× ·ð¤ M¤Â ×ð´ ÂýØæð» ·¤ÚÙð ·¤æð ·¤ãÌð ãñ´ Ñ (A) àæñÜèØé•Ì â´»èÌ (B) ¥ÙéÕæðÏ·¤ (Âýæ•ÂÅÚ) (C) çSÅ´»Ú (D) âæ©‹Ç Õæ§Å 10. ¥æÏéçÙ·¤è·¤Ú‡æ ·¤æð ×æÂÙð ·ð¤ çÜ° Áæð ß•ÌÃØ °Ü•â ¥æ§´•Üâ Ùð ÕÙæ° ©Ù·¤è â´•Øæ ãñ Ñ (A) Âæ´¿ (B) âæÌ (C) Ùæñ (D) ‚ØæÚã 11. ©óæçÌ ·ð¤ çß·¤æâR¤×èØ ÂýˆØØæð´ ·¤è Ú¿Ùæ ·¤è Íè Ñ (A) ÁæòÙ °Ü. ßéÇ (B) ßæËÅ ÚæSÅæð (C) çßËßÚ S·ñý¤× (D) ÅæË·¤æÅ ÂæâüÙ$Á 12. ×æÙ·¤ ¥ÂâÚ‡æ (SÅñ‹ÇÇü çÇçßØðàæÙ) ·ð¤ ß»ü ·¤æð ·¤ãÌð ãñ Ñ (A) âñ•ÂÜ M¤Âæ‹ÌÚ‡æ (ßðçÚØðàæÙ) (B) ×æÙ·¤ M¤Âæ‹ÌÚ‡æ (C) âñ•ÂÜ ˜æéçÅ (°ÚÚ) (D) ¥æ·¤ÜÙ ˜æéçÅ (°çSÅ×ðàæÙ °ÚÚ) 13. ¥æÚ.°. çȤàæÚ mæÚæ ÌñØæÚ ç·¤Øæ »Øæ âæ´ç•Ø·¤è ÂÚèÿæ‡æ ·¤æ Ùæ× ãñ Ñ (A) ¥Ùæðßæ (B) ·¤æ§ü-S•ßæØÚ ÅðSÅ (C) $ÁñÇ-ÅðSÅ (D) âæ§Ù ÅðSÅ6 D—6306 14. A system of meaning in language is referred to as : (A) Grammar (B) Semantics (C) Allegory (D) Diction 15. The sound pattern of communicative language is termed as : (A) Notation (B) Inter -diction (C) Phonology (D) Voice control 16. The printing press was introduced in India during : (A) The thirteenth century (B) The fourteenth century (C) The fifteenth century (D) The sixteenth century 17. The Tribune was first established at : (A) Patiala (B) Amritsar (C) Shimla (D) Lahore 18. Social advertising relates to the advertising of : (A) Social leaders (B) Socially relevant ideas (C) Socialisation (D) Social acceptability 19. In mass media space selling means : (A) Allocation of space to different departments of the media organisation in its office (B) Buying and selling space for the building of a media organisation (C) Selling time units for radio and TV and print space in print media (D) Marketing parking lots for satellites in the space 20. Canvassing for a cause an individual or an organisation amongst decision makers is termed as : (A) Lobbying (B) Public relations (C) Crusading (D) Image building7 P.T.O. D—6306 14. Öæáæ ×ð´ ¥Íü Âý‡ææÜè ·¤æð ·¤ãÌð ãñ Ñ (A) ÃØæ·¤Ú‡æ (B) ¥Íüçß™ææÙ (C) ÂýÌè·¤ ·¤Íæ (D) ·¤ÍÙ àæñÜè 15. ¥çÖÃØç•ÌàæèÜ Öæáæ ·¤è ŠßçÙ Ú¿Ùæ ·¤æð ·¤ãÌð ãñ Ñ (A) SßÚçÜç (ÙæðÅðàæÙ) (B) ¥‹Ì·ü¤ÍÙ àæñÜè (§‹ÅÚ-çÇ•àæÙ) (C) SßÚ çß™ææÙ (ȤæðÙæÜæðÁè) (D) SßÚ çÙØ´˜æ‡æ 16. ÖæÚÌ ×ð´ âßüÂýÍ× ×éÎý‡ææÜØ ·¤æ ÂýæÚ•Ö ãé¥æ Ñ (A) ÌðÚãßè´ àæÌæ•Îè ×ð´ (B) ¿æñÎãßè´ àæÌæ•Îè ×ð´ (C) ‹Îýãßè àæÌæ•Îè ×ð´ (D) âæðÜãßè´ àæÌæ•Îè ×ð´ 17. Î çÅþ•ØêÙ âßüÂýÍ× ·¤ãæ¡ ÂýæÚ•Ö ãé¥æ? (A) ÂçÅØæÜæ (B) ¥×ëÌâÚ (C) çàæ×Üæ (D) ÜæãæñÚ 18. âæ×æçÁ·¤ çß™ææÂÙ ·¤æ â•Õ‹Ï ç·¤â·ð¤ çß™ææÂÙæð´ âð ãñ Ñ (A) âæ×æçÁ·¤ ÙðÌæ¥æð´ âð (B) â×æÁ âð â•Õç‹ÏÌ çßáØæð´ âð (C) â×æÁè·¤Ú‡æ âð (D) âæ×æçÁ·¤ Sßè·¤æØüÌæ âð 19. ÁÙ â´¿æÚ ×ð´ ÒSÂðâ âñçÜ´»Ó âð ¥çÖÂýæØ ãñ Ñ (A) ç×çÇØæ â´SÍæÙ ·ð¤ çßçÖóæ çßÖæ»æð´ ·¤æð ·¤æØæüÜØ ×ð´ SÍæÙ ¥æÕ´çÅÌ ·¤ÚÙæÐ (B) ×èçÇØæ â´SÍæÙ ·ð¤ ÖßÙ çÙ×æü‡æ ·ð¤ çÜ° Öêç× ·¤æ R¤Ø-çßR¤ØÐ (C) ÚðçÇØæð ß ÅðÜèçßÁØ ×ð´ â×Ø ß ×éçÎýÌ ×æŠØ× ×ð´ SÍæÙ ·¤æ çßR¤ØÐ (D) ¥‹ÌçÚÿæ ×𴠩»ýãæð´ ·ð¤ çÜ° SÍæÙ ·¤æ ç߇æÙÐ 20. çÙ‡æüØ·¤Ìæü¥æð´ âð ç·¤âè çß¿æÚ, ÃØç•Ì Øæ â´SÍæ ·ð¤ çãÌ ×ð´ ¥ÙéÙØ ·¤ÚÙð ·¤è ÂýçR¤Øæ ·¤æð ·¤ãÌð ãñ Ñ (A) ×Ìæ»ýã (Üæçß´») (B) ÁÙ â•Â·ü¤ (C) Ï×üØéh (Rê¤âðÇ) (D) Àçß çÙ×æü‡æ8 D—6306 21. The combined circulation of newspapers, according to the latest report of the RNI is : (A) Less than 5 crores (B) Between 5 -10 crores (C) Between 10 -15 crores (D) More than 15 crores 22. The dominant form of ownership of newspapers in India is : (A) Joint stock company (B) Trust (C) Individual (D) Co-operative 23. The co-orientation approach in communication is popularly known as : (A) Kite model (B) Elite model (C) Balance model (D) Community model 24. Convergent media buying is related to : (A) Television (B) Internet (C) Radio (D) Outdoor 25. An opinion statement about an organisation or a product is known as : (A) Dirty copy (B) Spoof (C) Spam (D) Puffery 26. Assertion (A) : Convergence of technologies has reduced the digital divide. Reason (R) : Technologies are value loaded. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true9 P.T.O. D—6306 21. ÖæÚÌèØ â×æ¿æÚ Â˜æ ·ð¤ ÙßèÙ ¥æ´·¤Ç¸æ𴠷𤠥ÙéâæÚ â×æ¿æÚ Â˜ææð´ ·¤è âæ×êçã·¤ ÂýâæÚ â´•Øæ ãñ Ñ (A) 5 ·¤ÚæðǸ âð ·¤× (B) 5 -10 ·¤ÚæðǸ ×ð´ (C) 10 -15 ·¤ÚæðǸ ×ð´ (D) 15 ·¤ÚæðǸ âð ¥çÏ·¤ 22. ÖæÚÌ ×ð´ ¥çÏ·¤ÌÚ â×æ¿æÚ Â˜ææð´ ·¤æ Sßæç×ˆß ·ñ¤âæ ãñ Ñ (A) â´Øé•Ì SÅæò·¤ ·¤•ÂÙè (B) ÅþSÅ (C) ÃØç•Ì»Ì (D) âã·¤æÚè 23. â´¿æÚ ×ð´ âã-¥çÖ×é¹ ÎëçC ·¤æð ¥æ×ÌæñÚ âð ç·¤â Ùæ× âð ÁæÙæ ÁæÌæ ãñ Ñ (A) ·¤æ§Å÷ ×æÇÜ (B) çßçàæC ß»ü ×æÇÜ (C) â´ÌéÜÙ ×æÇÜ (D) â×éÎæØ ×æÇÜ 24. ¥çÖ×é¹è ×èçÇØæ R¤Ø ç·¤ââð â•Õç‹ÏÌ ãñ Ñ (A) ÅðÜèçßÁÙ (B) §‹ÅÚÙðÅ (C) ÚðçÇØæð (D) ÕçãmèÚè 25. ç·¤âè Öè â´SÍæ Øæ ©ˆÂæÎ ·ð¤ çßáØ ×ð´ ×Ì ß•ÌÃØ ·¤æð ·¤ãæ ÁæÌæ ãñ Ñ (A) ÇÅèü ·¤æòÂè (B) SÂêȤ (C) SÂñ× (D) Â$ȤçÚ 26. ¥çÖ·¤ÍÙ (A) : Ì·¤Ùè·¤æð´ ·¤è ¥çÖ×é¹Ìæ ·ð¤ ·¤æÚ‡æ ÕñçÁ·¤ çßÖæÁÙ ·¤× ãé¥æ ãñÐ ·¤æÚ‡æ (R) : Ì·¤Ùè·ð´¤ ×êËØâæÿæð ãæðÌè ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R) Æè·¤ (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ10 D—6306 27. Assertion (A) : Internet is a medium of confidential communication between members of a group. Reason (R) : On internet any message can be accessed by anyone else. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true 28. Assertion (A) : Embedded journalism is unethical. Reason (R) : Embedded media persons are bound to project the employer’s point of view. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true 29. Assertion (A) : Content of media effectively influences the subject matter of the group communication in the society. Reason (R) : Content of media is the mirror image of the society. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true 30. Assertion (A) : Media help only to maintain the status quo in the society. Reason (R) : Media are the subsystems of social, political and economic systems. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true11 P.T.O. D—6306 27. ¥çÖ·¤ÍÙ (A) : ç·¤âè â×êã ·ð¤ âÎSØæð´ ×ð´ »æðÂÙèØ â´¿æÚ ·ð¤ çÜ° §´ÅÚÙðÅ °·¤ ×æŠØ× ãñÐ ·¤æÚ‡æ (R) : §´ÅÚÙðÅ ÂÚ ·¤æð§ü Öè â´Îðàæ ç·¤âè ·ð¤ Öè mæÚæ Îð¹æ Áæ â·¤Ìæ ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ 28. ¥çÖ·¤ÍÙ (A) : âçóæçãÌ Â˜æ·¤æçÚÌæ ¥ÙñçÌ·¤ ãñÐ ·¤æÚ‡æ (R) : âçóæçãÌ Â˜æ·¤æÚ çÙØæð•Ìæ ·ð¤ Âÿæ ·¤æð ãè Ú¹ð»æÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ 29. ¥çÖ·¤ÍÙ (A) : ×èçÇØæ ·¤è çßáØßSÌé â×êãæð´ ·ð¤ Õè¿ â´¿æÚ ·ð¤ çßáØæð´ ·¤æð ÂýÖæçßÌ ·¤ÚÌè ãñÐ ·¤æÚ‡æ (R) : ×èçÇØæ ·¤è çßáØßSÌé â×æÁ ·¤æ ãè ÎÂü‡æ ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ 30. ¥çÖ·¤ÍÙ (A) : ×èçÇØæ ·ð¤ßÜ ØÍæçSÍçÌ ÕÙæ° Ú¹Ùð ×ð´ âãæØ·¤ ãæðÌð ãñ´Ð ·¤æÚ‡æ (R) : ×èçÇØæ âæ×æçÁ·¤, ÚæÁÙèçÌ·¤ ß ¥æçÍü·¤ ÃØßSÍæ¥æð´ ·¤è ©Â-ÃØßSÍæ°ð´ ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ12 D—6306 31. Assertion (A) : In the near future newspapers will disappear. Reason (R) : The rate of growth of television and Internet is very high. (A) Both (A) and (R) are true (B) Both (A) and (R) are true, but (R) is not the correct explanation of (A) (C) (A) is true, but (R) is false (D) (A) is false, but (R) is true 32. Assertion (A) : Content of Indian media is determined by the needs of the audiences. Reason (R) : Media research helps to determine the information needs of the people. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true 33. Assertion (A) : Piece -to -camera gives authenticity to news. Reason (R) : Piece -to -camera is a visual showing the camera man on the spot of the news. (A) Both (A) and (R) are correct (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true 34. Assertion (A) : Public relations is an essential function of management. Reason (R) : Public relations helps to raise the motivational levels of the employees. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is false (D) (A) is false but (R) is true13 P.T.O. D—6306 31. ¥çÖ·¤ÍÙ (A) : çÙ·¤Å ÖçßcØ ×ð´ â×æ¿æÚ Â˜æ â×æOEÌ ãæð ÁæØð´»ðÐ ·¤æÚ‡æ (R) : ÅðÜèçßÁÙ ¥æñÚ §´ÅÚÙðÅ ·¤è çß·¤æâ ÎÚ ÕãéÌ Ìèßý ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ 32. ¥çÖ·¤ÍÙ (A) : ÖæÚÌèØ ×èçÇØæ ·¤è çßáØ ßSÌé ·¤æ çÙÏæüÚ‡æ ŸææðÌæ¥æð´ ·¤è ¥æßàØ·¤Ìæ ÂÚ ¥æÏæçÚÌ ãñÐ ·¤æÚ‡æ (R) : Üæð»æð´ ·¤è âê¿Ùæ¥æð´ ·¤è ¥æßàØ·¤Ìæ¥æð´ ·¤æ çÙÏæüÚ‡æ ×èçÇØæ ¥Ùéâ´ÏæÙ mæÚæ ç·¤Øæ ÁæÌæ ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ 33. ¥çÖ·¤ÍÙ (A) : ÒÂèâ-Åé-·ñ¤×ÚæÓ â×æ¿æÚæð´ ·¤æð Âýæ×æç‡æ·¤Ìæ ÂýÎæÙ ·¤ÚÌæ ãñÐ ·¤æÚ‡æ (R) : ÒÂèâ-Åé-·ñ¤×Úæ ßã ÎëàØ ãñ çÁâ×ð´ ·ñ¤×Úæ ×ñÙ ·¤æð â×æ¿æÚ SÍÜ ÂÚ çιæØæ »Øæ ãæðÌæ ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ 34. ¥çÖ·¤ÍÙ (A) : Üæð·¤ â•Â·ü¤ ÂýÕ‹ÏÙ ·¤æ ¥çÙßæØü ·¤æØü ãñÐ ·¤æÚ‡æ (R) : Üæð·¤ â•Â·ü¤ ·¤×ü¿æçÚØæ𴠷𤠥çÖÂýðÚ‡ææ SÌÚ ·¤æð ÕÉæÙð ×ð´ âãæØ·¤ ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ14 D—6306 35. Assertion (A) : Radio has emerged as a medium for the youth in India. Reason (R) : Radio receiver set is an inexpensive equipment. (A) Both (A) and (R) are true (B) Both (A) and (R) are true but (R) is not the correct explanation of (A) (C) (A) is true but (R) is not true (D) (A) is false but (R) is true 36. People use mass media for four main purposes. The correct sequence of listed functions (Blumler and Katz) are : (A) Obtaining information, personal identification, social interaction, entertainment. (B) Social interaction, obtaining information, entertainment, personal identification. (C) Personal identification, social interaction, entertainment, obtaining information. (D) Entertainment, obtaining information, personal identification, social interaction. 37. The four basic effects that media produce in sequence are : (A) Amplification, retrieval, displacement, conversion. (B) Conversion, retrieval, amplification, displacement. (C) Amplification, retrieval, displacement, conversion. (D) Amplification, displacement, retrieval, conversion. 38. The chronological sequence of the establishment of the following newspapers is : (A) The Statesman -The Times of India -The Hindu -The Indian Express (B) The Hindu -The Times of India -The Statesman -The Indian Express (C) The Times of India -The Statesman -The Hindu -The Indian Express (D) The Hindu -The Indian Express -The Times of India -The Statesman 39. The correct sequence of the four key concepts of digital media is : (A) Multimedia, interactivity, automation and ethereal quality (B) Ethereal quality, interactivity, automation and multimedia (C) Automation, ethereal quality, interactivity and multimedia (D) Interactivity, ethereal quality, multimedia and automation15 P.T.O. D—6306 35. ¥çÖ·¤ÍÙ (A) : ÖæÚÌ ×ð´ ÚðçÇØæð Øéßæ¥æð´ ·ð¤ çÜ° ×æŠØ× ·ð¤ M¤Â ×ð´ ©ÖÚæ ãñÐ ·¤æÚ‡æ (R) : ÚðçÇØæð çÚâèßÚ âðÅ âSÌæ ©Â·¤Ú‡æ ãñÐ (A) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñÐ (B) (A) ¥æñÚ (R) ÎæðÙæð´ âãè ãñ, Üðç·¤Ù (R), (A) ·¤æ SÂCè·¤Ú‡æ Ùãè´ ãñÐ (C) (A) âãè ãñ, Üðç·¤Ù (R) âãè Ùãè´ ãñÐ (D) (A) âãè Ùãè´ ãñ, Üðç·¤Ù (R) âãè ãñÐ 36. •Üê×Ú ¥æñÚ ·¤æÅ÷Á ·ð¤ ¥ÙéâæÚ ¿æÚ ×é•Ø ×ÙæðÚÍæð´ ·ð¤ çÜ° Üæð» ÁÙ â´¿æÚ ·¤æ ©ÂØæð» ·¤ÚÌð ãñ´Ð çÙ•ÙçÜç¹Ì ¥ÙéR¤×æð´ âð âãè ¥ÙéR¤× ·¤æ ¿ØÙ ·¤èçÁ°Ð (A) âê¿Ùæ ÂýæOEÌ ·¤ÚÙæ, çÙÁè Âã¿æÙ, âæ×æçÁ·¤ ¥‹Ìç·üý¤Øæ, ×ÙæðÚ´ÁÙ (B) âæ×æçÁ·¤ ¥‹Ìç·üý¤Øæ, âê¿Ùæ ÂýæOEÌ ·¤ÚÙæ, ×ÙæðÚ´ÁÙ, çÙÁè Âã¿æÙ (C) çÙÁè Âã¿æÙ, âæ×æçÁ·¤ ¥‹Ìç·üý¤Øæ, ×ÙæðÚ´ÁÙ, âê¿Ùæ ÂýæOEÌ ·¤ÚÙæ (D) ×ÙæðÚ´ÁÙ, âê¿Ùæ ÂýæOEÌ ·¤ÚÙæ, çÙÁè Âã¿æÙ, âæ×æçÁ·¤ ¥‹Ìç·üý¤Øæ 37. ×èçÇØæ ·ð¤ ¿æÚ ÂýÖæßæð´ ·¤æ âãè ¥ÙéR¤× ·¤æñÙ âæ ãñ? (A) ¥çÖßëçh, ÂéÙÑÂýæçOEÌ, ÂýSÍæÂÙ, M¤Âæ‹ÌÚ‡æ (B) M¤Âæ‹ÌÚ‡æ, ÂéÙÑÂýæçOEÌ, ¥çÖßëçh, ÂýSÍæÂÙ (C) ¥çÖßëçh, ÂéÙÑÂýæçOEÌ, ÂýSÍæÂÙ, M¤Âæ‹ÌÚ‡æ (D) ¥çÖßëçh, ÂýSÍæÂÙ, ÂéÙÑÂýæçOEÌ, M¤Âæ‹ÌÚ‡æ 38. çÙ•ÙçÜç¹Ì ¥ÙéR¤×æð´ ×ð´ âð ·¤æñÙ âæ ¥ÙéR¤× ·¤æÜR¤×æÙéâæÚ âãè ãñ Ñ (A) çÎ SÅðÅ÷â×ñÙ -çÎ Å槕⠥æòȤ §ç‡ÇØæ -çÎ çã‹Îê -çÎ §ç‡ÇØÙ °•âÂýðâ (B) çÎ çã‹Îê -çÎ Å槕⠥æòȤ §ç‡ÇØæ -çÎ SÅðÅ÷â×ñÙ -çÎ §ç‡ÇØÙ °•âÂýðâ (C) çÎ Å槕⠥æòȤ §ç‡ÇØæ -çÎ SÅðÅ÷â×ñÙ -çÎ çã‹Îê -çÎ §ç‡ÇØÙ °•âÂýðâ (D) çÎ çã‹Îê -çÎ §ç‡ÇØÙ °•âÂýðâ -çÎ Å槕⠥æòȤ §ç‡ÇØæ -çÎ SÅðÅ÷â×ñÙ 39. çÇçÁÅÜ ×èçÇØæ ·¤è ¿æÚ Âý×é¹ ÏæÚ‡ææ¥æð´ ·¤æ âãè ·¤æÜR¤× ãñ Ñ (A) Õãé-×èçÇØæ, ¥‹ÌçRü¤Øæ, ¥æˆ×¿æçÜÌ, ¥Üæñç·¤·¤ »é‡æß•ææÐ (B) ¥Üæñç·¤·¤ »é‡æß•ææ, ¥‹ÌçRü¤Øæ, ¥æˆ×¿æçÜÌ, Õãé-×èçÇØæÐ (C) ¥æˆ×¿æçÜÌ, ¥Üæñç·¤·¤ »é‡æß•ææ, ¥‹ÌçRü¤Øæ, Õãé-×èçÇØæÐ (D) ¥‹ÌçRü¤Øæ, ¥Üæñç·¤·¤ »é‡æß•ææ, Õãé-×èçÇØæ, ¥æˆ×¿æçÜÌÐ16 D—6306 40. The chronological sequence of the chairpersons of press council is : (A) R.S. Sarkaria -P.B. Sawant -K. Jayachandra Reddy -G.N. Ray. (B) K. Jayachandra Reddy -R.S. Sarkaria -G.N. Ray -P.B. Sawant. (C) G.N. Ray -K. Jayachandra Reddy -P.B. Sawant -R.S. Sarkaria. (D) G.N. Ray -R.S. Sarkaria -K. Jayachandra Reddy -P.B. Sawant. 41. Write the proper sequence of the Indian press laws given here in terms of their historicity. (A) Official Secrets Act, Copyright Act, Contempt of Court Act, Right to Information Act. (B) Contempt of Court Act, Copyright Act, Official Secrets Act, Right to Information Act. (C) Copyright Act, Right to Information Act, Contempt of Court, Official Secrets Act. (D) Right to Information Act, Official Secrets Act, Contempt of Court Act, Copyright Act. 42. Match the list I (organisations) with list II (places) : (a) U N E S C O (i) Singapore (b) A M I C (ii) Geneva (c) I T U (iii) Kualalumpur (d) A I B D (iv) Paris Code :(a) (b) (c) (d) (A) (iii) (i) (iv) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (iii) (iv) (ii) (D) (iii) (i) (ii) (iv)17 P.T.O. D—6306 40. Âýðâ ·¤æñ´çâÜ ·ð¤ ¿ðØÚ×ñÙ â•Õ‹Ïè çÙ•ÙçÜç¹Ì ¥ÙéR¤×æð´ ×ð´ âð ·¤æñÙâæ ¥ÙéR¤× ·¤æÜR¤×æÙéâæÚ âãè ãñ? (A) ¥æÚ.°â. âÚ·¤æçÚØæ -Âè.Õè. âæß´Ì -·ð¤. ÁØ¿‹Îýæ Úðaè -Áè.°Ù. Úð (B) ·ð¤. ÁØ¿‹Îýæ Úðaè -¥æÚ.°â. âÚ·¤æçÚØæ -Áè.°Ù. Úð -Âè.Õè. âæß´Ì (C) Áè.°Ù. Úð -·ð¤. ÁØ¿‹Îýæ Úðaè -Âè.Õè. âæß´Ì -¥æÚ.°â. âÚ·¤æçÚØæ (D) Áè.°Ù. Úð -¥æÚ.°â. âÚ·¤æçÚØæ -·ð¤. ÁØ¿‹Îýæ Úðaè -Âè.Õè. âæß´Ì 41. çÙ•ÙçÜç¹Ì Âýðâ ¥çÏçÙØ×æð´ ·¤æð âãè ·¤æÜR¤×æÙéâæÚ ÕÌæ°ð´ Ñ (A) ÚæÁ·¤èØ »æðÂÙèØÌæ ¥çÏçÙØ× -·ë¤çÌ Sßæç×ˆß ¥çÏçÙØ× -‹ØæØæÜØ ¥ß×æÙÙæ ¥çÏçÙØ× -âê¿Ùæ ·¤æ ¥çÏ·¤æÚ ¥çÏçÙØ× (B) ‹ØæØæÜØ ¥ß×æÙÙæ ¥çÏçÙØ× -·ë¤çÌ Sßæç×ˆß ¥çÏçÙØ× -ÚæÁ·¤èØ »æðÂÙèØÌæ ·¤è ¥çÏçÙØ× -âê¿Ùæ ·¤æ ¥çÏ·¤æÚ ¥çÏçÙØ× (C) ·ë¤çÌ Sßæç×ˆß ¥çÏçÙØ× -âê¿Ùæ ·¤æ ¥çÏ·¤æÚ ¥çÏçÙØ× -‹ØæØæÜØ ¥ß×æÙÙæ ¥çÏçÙØ× -ÚæÁ·¤èØ »æðÂÙèØÌæ ¥çÏçÙØ× (D) âê¿Ùæ ·¤æ ¥çÏ·¤æÚ ¥çÏçÙØ× -ÚæÁ·¤èØ »æðÂÙèØÌæ ¥çÏçÙØ× -‹ØæØæÜØ ¥ß×æÙÙæ ¥çÏçÙØ× -·ë¤çÌ Sßæç×ˆß ¥çÏçÙØ× 42. âê¿è I (â´»ÆÙ) ·¤æð âê¿è II (SÍæÙ) âð ç×ÜæÙ ·¤èçÁ°Ð (a) ØêÙðS·¤æð (i) çâ´»æÂéÚ (b) °.°×.¥æ§ü.âè. (ii) ÁèçÙßæ (c) ¥æ§ü.Åè.Øê. (iii) ·é¤¥æÜæÜ•ÂéÚ (d) °.¥æ§ü.Õè.Çè (iv) ÂðçÚâ ·ê¤Å Ñ (a) (b) (c) (d) (A) (iii) (i) (iv) (ii) (B) (iv) (i) (ii) (iii) (C) (i) (iii) (iv) (ii) (D) (iii) (i) (ii) (iv)18 D—6306 43. Match the list I (concepts) with list II (authors) : (a) Global village (i) Herbert Schiller (b) Cultural Imperialism (ii) Marshall McLuhan (c) Many voices one world (iii) Cees Hamelink (d) Cultural Autonomy (iv) Sean Macbride Code :(a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (ii) (C) (ii) (i) (iv) (iii) (D) (ii) (iv) (i) (iii) 44. Match the list I (Folk media) with list II (States) : (a) Burrakatha (i) Karnataka (b) Tamasha (ii) Kerala (c) Yakshagana (iii) Andhra Pradesh (d) Kathakkali (iv) Maharashtra Code :(a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (iii) (ii) (i) (iv) (D) (i) (iii) (iv) (ii) 45. Match the list I (terms) with list II (media) : (a) Icons (i) Television (b) NLE (ii) Newspapers (c) Blogs (iii) Computer (d) Banner (iv) Internet Code :(a) (b) (c) (d) (A) (iii) (i) (iv) (ii) (B) (i) (iv) (ii) (iii) (C) (i) (iii) (iv) (ii) (D) (ii) (iv) (i) (iii)19 P.T.O. D—6306 43. âê¿è I (ÏæÚ‡ææ) ·¤æð âê¿è II (Üð¹·¤) âð ç×ÜæÙ ·¤èçÁ°Ð (a) çßàß »ýæ× (i) ãÕüÅü àæèÜÚ (b) âæ´S·ë¤çÌ·¤ âæ×ýæ’ØßæÎ (ii) ×æàæüÜ ×ñ•ÜéãæÙ (c) ·¤§ü ¥æßæÁð´, °·¤ Á»Ì (iii) âèâ÷ ãñ×çÜ´·¤ (d) âæ´S·ë¤çÌ·¤ SßæØÌÌæ (iv) àææñÙ ×ñ•Õýæ§Ç ·ê¤Å Ñ (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (i) (iii) (iv) (ii) (C) (ii) (i) (iv) (iii) (D) (ii) (iv) (i) (iii) 44. âê¿è I (Üæð·¤ ×èçÇØæ) ·¤æð âê¿è II (Úæ’Ø) âð ç×ÜæÙ ·¤èçÁ°Ð (a) ÕéÚü ·¤Íæ (i) ·¤ÙæüÅ·¤ (b) Ì×æàææ (ii) ·ð¤ÚÜ (c) Øÿæ»æÙ (iii) ¥æ´Ïý ÂýÎðàæ (d) ·¤Í·¤Üè (iv) ×ãæÚæCþ ·ê¤Å Ñ (a) (b) (c) (d) (A) (iii) (iv) (i) (ii) (B) (iv) (i) (ii) (iii) (C) (iii) (ii) (i) (iv) (D) (i) (iii) (iv) (ii) 45. âê¿è I (àæ•Î) ·¤æð âê¿è II (×èçÇØæ) âð ç×ÜæÙ ·¤èçÁ°Ð (a) ç¿q (i) ÅðÜèçßÁÙ (b) °Ù.°Ü.§ü. (ii) â×æ¿æÚ Â˜æ (c) •Üæ‚$Á (iii) ·¤•OEØêÅÚ (d) ÕñÙÚ (iv) §‡ÅÚÙðÅ ·ê¤Å Ñ (a) (b) (c) (d) (A) (iii) (i) (iv) (ii) (B) (i) (iv) (ii) (iii) (C) (i) (iii) (iv) (ii) (D) (ii) (iv) (i) (iii)20 D—6306 Read the passage below and answer the questions that follow based on your understanding of the passage : NOISE in mass communication is a mammoth aggravation. Within the media, channel noise consists of such things as typographical errors, misspelled or scrambled words and missing paragraphs in the newspaper. It is the fuzzy picture on the tube, static on the radio or missing pages in a magazine. It is also a broken television set, a dead battery in the transistor radio, the Sunday paper in a mud puddle or the magazine subscription that doesn’t arrive. Obviously, the more technologically complex the society, the greater the opportunity there is for this kind of channel noise. As the numbers, varieties, and complexities of media increase, there is a greater likelihood that will be exposed to mounting noise. A good example of this “modern” interference is the effect of solar activity on satellite transmissions. Since channel noise also includes outside interference, it encompasses such things as kids fighting during a television program or visitors interrupting our reading. Other such interferences are the persistent ringing of the telephone as we watch television, a teenager’s stereo at full volume while parents are trying to read, competing programs scheduled in the same time slot, and the variety of magazines we have to choose from. These examples show evidence that in many cases the media interfere with one another and constitute a considerable part of their own noise. As more media develop and become available, the problem will get worse. One of the solutions for channel noise is repetition which is in use constantly in mass communication, especially in advertising. Disc jockeys repeat phone numbers ; television commercials reappear during a program; and department stores advertise daily with multiple pages in both morning and evening papers. Repetition uses the law of averages. If a message is interrupted the first time -by the doorbell or by conversation -chances are it will be heard the second or third time. Repetition in broadcast media offers an opportunity to reach those who tune in late. However, repetition operates on a law of diminishing return. There comes a point in repetition when the receiver, as an individual, will tune the message out, when this is multiplied by many individuals, the message is lost. Repetition must be used with discretion. 46. The author is primarily concerned with : (A) Numbers, varieties and complexities of media (B) Typographical errors and missing pages in a newspaper (C) Kids fighting during a television program (D) Channel noise 47. The author mentions various interferences in mass communication primarily to : (A) Differentiate between inside and outside interferences (B) Illustrate what is channel noise (C) How we are exposed to the deafness caused by noise (D) Demonstrate that the media constitute a considerable part of their own noise21 P.T.O. D—6306 Read the passage below and answer the question that follow based on your understanding of the passage : ÁÙ â´¿æÚ ×ð´ àææðÚ Ùð çß·¤ÚæÜ M¤Â ÏæÚ‡æ ç·¤Øæ ãñÐ ×èçÇØæ ·ð¤ ¥‹Ì»üÌ ¿ñÙÜ àææðÚ ×ð´ ×éÎýæ´·¤Ù ·¤è ˜æéçÅØæ¡ ¥àæéh ßÌüÙè, ©ÜÅð -âèÏð àæ•Î ¥æñÚ â×æ¿æÚ Â˜æ ·ð¤ ÀêÅð ¥Ùé‘ÀðÎ ¥æçÎ ·¤æ â×æßðàæ ãæðÌæ ãñÐ ÅðÜèçßÁÙ ÂÚ Ïé´ÏÜð 翘æ, ÚðçÇØæð ×ð´ SÅñçÅ·¤ ¥æñÚ Âç˜æ·¤æ ·ð¤ »æØÕàæéÎæ Âóæð Öè ¿ñÙÜ àææðÚ ãñ´Ð ÅêÅæ ÅðÜèçßÁÙ, Åþæ´çÁSÅÚ ·¤è ×ëÌ ãé§ü ÕñÅÚè, ·¤è¿Ç¸ ×ð´ ÂǸæ ãé¥æ ÚçßßæÚ ·¤æ â×æ¿æÚ Â˜æ ¥æñÚ ¿´Îæ ÎðÙð ·ð¤ ÕæßÁêÎ ÂýæOEÌ Ù ãæðÙð ßæÜè Âç˜æ·¤æ Øã Öè ¿ñÙÜ àææðÚ ×ð´ àææç×Ü ãñ´Ð Âý·¤Å M¤Â âð â×æÁ çÁÌÙæ Âýælæðç»·¤è ·¤è ÎëçC âð Âý»çÌ ·¤Úð»æ ©ÌÙð ãè ¿ñÙÜ àææðÚ ·ð¤ ¥ßâÚ ÕÉð´»ðÐ Áñâð Áñâð ×èçÇØæ ·¤è â´•Øæ, çßçßÏÌæ ¥æñÚ ÁçÅÜÌæ Õɸð»è, ©âè ÌÚã ã× ÕɸÌð àææðÚ ·¤æð ÛæðÜÌð Úãð´»ðÐ °ðâè â´ÖæßÙæ ãñÐ §â·¤æ °·¤ ¥‘Àæ ©ÎæãÚ‡æ ãñ Ñ ©Â»ýã â•Âýðá‡æèØÌæ ÂÚ âæñÚ-çR¤Øæ ·¤æ ÂýÖæßÐ •Øæð´ç·¤ ¿ñÙÜ àææðÚ ×ð´ ÕæãÚè ãSÌÿæð àææç×Ü ãñ, §â×ð´ °ðâè ßSÌé°´ Öè â×æçßC ãæð ÁæÌè ãñ Áñâð ÅðÜèçßÁÙ ·ð¤ ·¤æØüR¤× ·ð¤ ÎæñÚæÙ Õ“ææð´ ·¤æ ¥æÂâ ×ð´ Ûæ»Ç¸Ùæ ¥Íßæ ¥æ»‹Ìé·¤æ𴠷𤠷¤æÚ‡æ Âɸæ§ü ×ð´ L¤·¤æßÅ ·¤æ ¥æÙæÐ °ðâè ¥Ë L¤·¤æßÅð´ ÌÍæ ÅðçÜçßÁÙ Îð¹Ìð â×Ø ÅðçÜȤæðÙ ·¤è ƒæ‡Åè ·¤æ Îèƒæü ·¤æÜ Ì·¤ ÕÁÙæ, ×æÌæ-çÂÌæ ·ð¤ ÂɸÙð ·¤æ ÂýØæâ ·¤ÚÌð â×Ø ç·¤àææðÚæð´ ·¤æ ÂêÚð ÁæðÚ âð SÅèçÚØæð ·¤æ ÕÁæÙæ, °·¤ ãè â×Ø ÂÚ çÖóæ çÖóæ ¿ñÙÜæð´ ÂÚ ¥‘Àð ·¤æØüR¤×æð´ ·¤æð çιæØæ ÁæÙæ ¥æñÚ Âç˜æ·¤æ¥æð´ ·ð¤ ÉðÚ âð ·é¤À Âç˜æ·¤æ¥æð´ ·¤æ ¿ØÙ ·¤ÚÙæÐ §Ù ©ÎæãÚ‡ææð´ âð Øã âæÿØ ç×ÜÌæ ãñ ç·¤ ·¤§ü ×æ×Üæð´ ×ð´ ×èçÇØæ ¥ÂÙð ¥æ ×ð´ ÃØßÏæÙ ¹Ç¸ð ·¤Ú ÜðÌð ãñ´Ð ¥æñÚ SßØ´ àææðÚ ×ð´ ·¤æȤè ßëçh ·¤ÚÌð ãñ´Ð ’Øæð´ ’Øæð´ ×èçÇØæ ·¤æ çß·¤æâ ãæð»æ ¥æñÚ ßð Üæð»æð´ ·¤æð ©ÂÜ•Ï ãæð´»ð ˆØæð´ ˆØæð´ Øã â×SØæ ¥æñÚ »ãÚè ãæðÌè ÁæØð»èÐ 46. Üð¹·¤ ·¤æ ×é•Ø ׋ÌÃØ ãñ Ñ (A) ×èçÇØæ ·¤è â´•Øæ, çßçßÏÌæ ¥æñÚ ÁçÅÜÌæ (B) ×éÎýæ´·¤Ù ·¤è ˜æéçÅØæ´ ¥æñÚ â×æ¿æÚ Â˜æ ·ð¤ »æØÕàæéÎæ Âóæð (C) ÅðÜèçßÁÙ ·¤æØüR¤× ·ð¤ â×Ø Õ“ææð´ ·¤æ ¥æÂâ ×ð´ ÜǸÙæ (D) ¿ñÙÜ àææðÚ 47. Üð¹·¤ Ùð ÁÙâ´¿æÚ ×ð´ çßçÖóæ ÃØæßÏæÙæð´ ·¤è ×é•ØÌØæ ¿¿æü §âçÜ° ·¤è ãñ Ñ (A) ÕæãÚè ¥æñÚ ÖèÌÚè ÃØæßÏæÙæð´ ×ð´ ÖðÎ ·¤ÚÙð ·ð¤ çÜ° (B) ¿ñÙÜ àææðÚ ·¤æ ©ÎæãÚ‡æ ÎðÙð ·ð¤ çÜ° (C) àææðÚ ·ð¤ ·¤æÚ‡æ ÂñÎæ ãé° ÕãÚðÂÙ âð ã×æÚæ ÂçÚ¿Ø ·¤ÚßæÙð ·ð¤ çÜ° (D) Øã ÂýÎçàæüÌ ·¤ÚÙð ·ð¤ çÜ° ç·¤ ×èçÇØæ ¥ÂÙð àææðÚ ×ð´ ç·¤â Âý·¤æÚ ßëçh ·¤ÚÌæ ãñ22 D—6306 48. According to the passage, which of the following is an example of “modern” technological channel noise : (i) Persistent ringing of the telephone (ii) Static on the radio (iii) Effect of solar activity on satellite transmission : (A) (i) only (B) (i) and (ii) only (C) (iii) only (D) (ii) and (iii) 49. Which of the following pairs includes synonymous expressions ? (A) NOISE, Interference (B) Misspelling Fuzzy picture (C) Broken radioset, dead battery (D) Newspaper in a mud puddle, a magazine not delivered 50. The material in the passage could best be used in an argument for : (A) Why kids and teenagers need to be disciplined (B) Censorship of media (C) Worsening of the problem as media develop (D) The futility of channel noise -o O o -23 P.T.O. D—6306 48. Üð¹æ´àæ ·ð¤ ¥ÙéâæÚ çÙ•ÙçÜç¹Ì ×ð´ âð ·¤æñÙâæ ¥æÏéçÙ·¤ Âýæñlæðç»·¤è ·¤æ ©ÎæãÚ‡æ ãñ? (i) ÅðçÜȤæðÙ ·¤è ƒæ‡Åè Îèƒæü ·¤æÜ Ì·¤ ÕÁÌð ÚãÙæ (ii) ÚðçÇØæð ·¤æ SÅñçÅ·¤ ãæðÙæ (iii) ©Â»ýã â•Âýðá‡æèØÌæ ÂÚ âæñÚ çR¤Øæ ·¤æ ÂýÖæß (A) ·ð¤ßÜ (i) (B) ·ð¤ßÜ (i) ¥æñÚ (ii) (C) ·ð¤ßÜ (iii) (D) ·ð¤ßÜ (ii) ¥æñÚ (iii) 49. çÙ•ÙçÜç¹Ì Øé»Ü àæ•Îæð´ ×ð´ âð ·¤æñÙ âð â×æÙæÍü·¤ ãñ´? (A) àææðÚ, ÃØæßÏæÙ (B) ¥àæéh ßÌüÙè, Ïé´ÏÜæ 翘æ (C) ÅêÅæ ÚðçÇØæð âðÅ, â×æOEÌ ãé§ü ÕñÅÚè (D) ·¤è¿Ç¸ ×ð´ ç»Úæ â×æ¿æÚ Â˜æ, ÂýæOEÌ Ù ãé§ü Âç˜æ·¤æ 50. §â Üð¹æ´àæ ·¤è âæ×»ýè ·¤æ ç·¤â ÎÜèÜ ×ð´ âÕâ𠥑Àè ÌÚã ÂýØæð» ãæð â·¤Ìæ ãñ? (A) Õ“ææð´ ¥æñÚ ç·¤àææðÚæð´ ·¤æð •Øæð´ ¥ÙéàææçâÌ ç·¤Øæ Áæ°Ð (B) ×èçÇØæ âñ´âÚçàæ ·ð¤ çÜ° (C) ×èçÇØæ çß·¤æâ ·ð¤ âæÍ â×SØæ ÕɸÌè »•ÖèÚÌæ ·ð¤ çÜ° (D) ¿ñÙÜ àææðÚ ·¤è ÃØÍüÌæ ·ð¤ çÜ° -o O o -24 D—6306 Space For Rough Work