Social Media : Social Media Communication portfolio
Coaching call
Objectives : Objectives Understanding our mistakes
Develop our three focus social media channel
Get social media to deliver results
Return on investment
Learn on best case practices
Current situation : Current situation 22 LCs have a Facebook Fan page
18 LCs have a Twitter page
12 LCs have a Youtube page
10 LCs have a LinkedIn page
THAT DOESN’T MATTER! : THAT DOESN’T MATTER! Why?
Slide 5 :
Typical mistakes : Typical mistakes Trying to do everything
Starting strong then forgetting
Using content people don’t understand (acronyms) or that brings no value
Trying to push a msg without engaging
This is NOT free! Takes time
People don’t look at it on a ROI perspective
1st step - Mission : 1st step - Mission Define the mission for each social media channel
Who do you want to reach?
Why do they care?
What results do you want to get?
How will you measure the success of your strategy?
2nd – Calendar of content : 2nd – Calendar of content How many updates a week / a month?
Define what kind of content at a specific time
Who’s in charge for every content blurb?
3rd - Deliver the content! : 3rd - Deliver the content! JFDI
Make sure the branding is aligned and no acronym
Adjust to people’s response (likes, comments)
Look at analytics
Ask question, engage people
This is not a one-way conversation
4th – Promote it : 4th – Promote it Tie everything together
Your mass mail, signature, website, links
Offline strategy
Do you link to your Facebook fan page on your posters?
Get other organizations to promote it
University, other student org, career centre, alumni association, business associations
Ideas for content : Ideas for content EXCHANGE!!!!!!!!!!
Be original!
Link to alumni content
Media articles
Profile/interview EB, EP, alumni, conference delegate
Short and original facts about AIESEC
Conferences
Tips - Facebook : Tips - Facebook Use the Favorites feature to link with other organizations
Design a tab for exchange/membership that get people to sign up (landing page)
Look at Analytics to measure your success
Link to your other channels since it’s the most popular one
Linked In – Biggest potential : Linked In – Biggest potential Get all your EB to sign up with a complete profile
Use the Gmail plugin etacts
Participate in LinkedIn answers and give tips in discussions on HR groups
Showcase your products (Exchange!)
Have a company profile
Get/invite your alumni to discuss in your group
Twitter : Twitter Have a very external strategy
Do not let it die!
Follow other organizations
Retweet influential people
Answer to people
Get someone in your LC that really gets it
Link it back to your LC : Link it back to your LC The more the members are involved, the bigger are the successes
Get members to follow AIESEC Canada and your LC channel when they join
Never forget the branding!
As always in COM
We do not create all the content!
Questions? Suggestions? : Questions? Suggestions?