SEO Teacher For Internet Marketing : Jagdeep Singh Pannu

Subjects

SEO for IT & Computers (Internet Marketing)
Topics: Search Engine Optimization, Keyword Research, Search Engine Friendliness, SEO Copywriting, Log Analyses
(Language of Instruction: English)

Link Building for IT & Computers (Internet Marketing)
Topics: Anchor Text Optimization, Article Links, Press Releases, Software Submissions, PAD File Optimization, Social Bookmarks, Linkbait, Calls to Link, Soliciting Links
(Language of Instruction: English)

Conversion Optimization for IT & Computers (Internet Marketing)
Topics: Information Layout, Branding, Website Usability, Writing Copy, Building Trust, Navigation Wireframes, Call to Action, Log Analyses
(Language of Instruction: English)

Experience

Professional

Director of Internet Marketing at authorGEN Technologies, Chandigarh, India (Sep2007 - Present)

Owning all Internet Marketing initiatives.

Internet and Search Marketing Strategist at authorGEN Technologies, Chandigarh, India (Mar2006 - Aug2007)

Responsibilities include owning all search engine marketing initiatives, and educating the marketing, design and development teams on all aspects of Internet Marketing including search engine optimization, search engine friendliness, usability and conversion.
Results in Google:
authorGEN, authorSTREAM and WiZiQ are getting regular traffic from hundreds of relevant keywords now, enjoying high ranking on the search engines -- especially Google.

Head of Marketing at Sebiz Infotech, Punjab, India, Punjab, India (Nov2004 - Dec2005)

Responsibilities included:
1. Ownership of all in-house product related search engine marketing initiatives, and mentoring the search engine marketing team on all concepts of SEM including search engine optimization, link building, branding, conversion enhancement, log analysis, reputation management, press releases, PAD file optimization, software submissions, sitemaps, submitting to software portals and directories.
2. Creating presentation tutorials on SEM

Academics and Credentials

Education

Bachelor of Arts (Jul1990 - May1993)

Panjab University, India

Publications and Research

Anchor Text Optimization by Jagdeep Singh Pannu. Published in 2004, perhaps the first comprehensive article on the topic. It still ranks in top results on Google for the term "anchor text". (View)

Working With the Robots.txt File by Jagdeep Singh Pannu. Complete analysis of the Robots Protocol in context to the robots.txt file and recommendations on how to work with the file for making a site search engine friendly.. (View)

Google Advanced Search Tips by Jagdeep Singh Pannu. An article on advanced search in Google using operators - recommended by the Australian eGovernment Resource Centre site here: http://www.egov.vic.gov.au/index.php?env=-innews/detail:m1132-1-1-8-s:n-853-1-0--. (View)

Canonicalization and Error Free Website Linking by Jagdeep Singh Pannu. A presentation on common linking errors in websites, which trigger canonicalization. (View)

SEO, Link Building, Conversion Optimization Teacher