Teaches following Subjects/Exams
Marketing Research and Strategy (Sales & Marketing)
Language of Instruction:
English
Professional Experience
Marketing Executive
Eureka Forbes Ltd. (Industrial Sales Division), Chennai, Tamil nadu, India
Sep 2000 - Apr 2002Looking after the sales of Industrial Water Purifier and Industrial Vacuum Cleaner for Industries, Hospitals, Hotels, Schools and Colleges in Chennai and outskirts of Chennai.
Marketing Executive
MIRC Electronics Limited, Chennai, Tamil nadu, India
May 1999 - Aug 2000Looking after the sales of ONIDA Black and White Televisions at various dealer points in four districts of Tamilnadu, Appointing the dealers for selling ONIDA B/W televisions, and Motivating the dealers to achieve their targets fixed by the company.
Education
Doctor of Pholosophy (PhD)
Annamalai University, India
Oct 2002 - Nov 2008
Master of Business Administration (MBA)
Annamalai University, India
Jul 1997 - May 1999
Bachelor of Engineering (BE)
Annamalai University, India
Sep 1993 - May 1997
Professional Exams & Certifications
"Best Research Paper" from Sardhar Vallabhbhai Patel Institute of Textile Management, Coimbatore
Tamil nadu, India
Year Of Passing:
2007
"Best Research Paper" from Indian Institute of Management - Kozhikode (IIM-K)
Kerala, India
Year Of Passing:
2004
Publications and Research
A Study on On-site Opportunities for Women in IT Industries
1. Tamizh Jyothi K, C. Samudhara Rajakumar, C. Madhavi and John William Felix
In the Proceedings of International Conference on Women in the Digital Era,
Features and Future of eCRM
2. C. Samudhara Rajakumar and K. Tamizh Jyothi
Edited by S.B. Nageswara Rao and C. Madhavi
Attitude of Consumers toward Brands with Multiple Celebrity Endorsers
3. Tamizh Jyothi K, C. Samudhara Rajakumar, V. Balakrishnan and C. Madhavi
Building Brands in Indian Markets, Eds. Tapan K. Panda and Rajendra Nargundkar
Influence of Celebrity Advertising on Emerging (Rural) Markets
4. Tamizh Jyothi K and C. Samudhara Rajakumar
Marketing Strategies for Emerging Markets, Edited by Rajendra Nargundkar and Tapan K Panda
Framework for Selecting Celebrity Endorsers
5. Tamizh Jyothi K and C. Samudhara Rajakumar
Indian Journal of Marketing
Promotions through Celebrity Endorsements
6. Tamizh Jyothi K, V. Balakrishnan and John William Felix
in Innovations in Marketing Management, Eds. Dr. V. Balakrishnan and Dr. C. Samudhra Rajakumar
Impact of Children Behaviour towards Biscuits in Annamalainagar
7. Natarajan G, M. Arul and K. Tamizh Jyothi
in Innovations in Marketing Management, Eds. Dr. V. Balakrishnan and Dr. C. Samudhra Rajakumar
Persuasive Effect of Celebrity Advertising
8. Tamizh Jyothi K and Balakrishnan V
Readings in Applied Psychology, Ed. Ravi K. Gunthey
Impact of Information Technology on Consumer Behaviour
9. Sathish Kumar MJ, V. Balakrishnan and K. Tamizh Jyothi
Readings in Applied Psychology, Ed. Ravi K. Gunthey,
Advertising in the Age of Convergence – An Empirical Study with respect to Foreign Celebrity Endorse
10. Tamizh Jyothi K and C. Samudhra Rajakumar
SRM Management Digest, Volume 4, April (2006)
An Empirical Study on the Effectiveness of Celebrity Advertisements
11. Tamizh Jyothi K and C. Samudhra Rajakumar
Asia-Pacific Business Review, Volume 1, Issue 2, (2006)
Designing a Mass media campaign for Environmental development
12. Tamizh Jyothi K, C. Samudhra Rajakumar and C. Madhavi
in Green productivity in Samll and Medium Enterprises, Ed. M. Soundarapandian, Volume II: Environment, Health and Waste Management,
Impact of Sex on the Effectiveness of Celebrity Advertising – An Experimental Study
13. Tamizh Jyothi K, C. Samudhra Rajakumar and John William Felix,
Management Researcher, May (2007)
Factors influencing Brand Loualty
ritharan R, K. Tamizh Jyothi and C. Samudhra Rajakumar
Annamalai University Humanities Journal, Volume 44, (2007).
Effectiveness of foreign Celebrity Advertisement over Indian Celebrity Advertisement: An Empirical S
15. Tamizh Jyothi K, C. Samudhra Rajakumar and K. Anandanatarajan
Annamalai Business Review, Volume 1, Number 2, December (2007).
Influence of Involvement on Brand Loyalty: An Empirical Examination
16. Sritharan R, K. Tamizh Jyothi and C. Samudhra Rajakumar
Annamalai Journal of Management, Volume 2, Issue 1, February (2008).
A Study on the Factors Influencing Retail Store Choice
17. K. Tamizh Jyothi and C. Samudhra Rajakumar
in Emerging Trends in Retail Management, Eds. N. panchanatham and R. Gnanaguru,
Role of Involvement in Predicting Brand Loyalty
18. Sritharan R, K. Tamizh Jyothi and C. Samudhra Rajakumar
Asia-Pacific Business Review, Volume IV, Number 1, January - March (2008),