SEO (Internet Marketing)

Language of Instruction: English

Search Engine Optimization, Keyword Research, Search Engine Friendliness, SEO Copywriting, Log Analyses

Link Building (Internet Marketing)

Language of Instruction: English

Anchor Text Optimization, Article Links, Press Releases, Software Submissions, PAD File Optimization, Social Bookmarks, Linkbait, Calls to Link, Soliciting Links

Conversion Optimization (Internet Marketing)

Language of Instruction: English

Information Layout, Branding, Website Usability, Writing Copy, Building Trust, Navigation Wireframes, Call to Action, Log Analyses

In House Training

Sebiz Infotech, Punjab, India

Nov 2004 - Dec 2005

SEO, Link Building, Branding, Website Conversion

Mentoring the search engine marketing team on all concepts of SEM including search engine optimization, link building, branding, conversion enhancement, log analysis, reputation management, press releases, PAD file optimization, software submissions, sitemaps, submitting to software portals and directories.

Currently, Jagdeep is proactively responsible for the promotion of authorGEN's Web properties, including http://www.authorgen.com/ http://www.wiziq.com/ and http://www.authorstream.com/. All three websites now enjoy top ten placements in Google search results on thousands of keywords, and product releases have been covered by prominent blogs and news websites.

Responsibilities included owning all search engine marketing initiatives, and educating the marketing, design and development teams on all aspects of Internet Marketing including search engine optimization, search engine friendliness, branding, usability and conversion.

Responsibilities included:

Ownership of all in-house product related search engine marketing initiatives, and creating presentation tutorials on SEM.

Bachelor of Arts

Panjab University, India

Jul 1990 - May 1993

Published in 2004, perhaps the first comprehensive article on the topic. It still ranks in top results on Google for the term "anchor text"

Complete analysis of the Robots Protocol in context to the robots.txt file and recommendations on how to work with the file for making a site search engine friendly.

An article on advanced search in Google using operators - recommended by the Australian eGovernment Resource Centre site here: http://www.egov.vic.gov.au/index.php?env=-innews/detail:m1132-1-1-8-s:n-853-1-0--

A presentation on common linking errors in websites, which trigger canonicalization