In the book, 'Who Moved My Cheese', which characters were mice?
Ren and Stimpy
Tom and Jerry
Sniff and Scurry
Hem and Haw
In the book, 'Who Moved my Cheese', which character changed the least by the end of the story?
Hem
Haw
Sniff
Brie
Who wrote the book, 'The Myths of Innovation'?
Adam Smith
Scott Berkun
Your Instructor
Scott Bernstein
According to the author of 'The Myths of Innovation', how many myths are there?
There are no myths
4
100's
10
What is an epiphany?
A section in an orchestra
One of Brad and Angelina's children
A sudden realization or understanding of something
A breed of tiny dog that Paris carries in her purse
Despite the fact that the technology of block printing had been developed centuries before Gutenberg, why is Gutenberg known for this technology?
Previous generations had not seen the need for this technology. Gutenberg the first to apply it towards solving a societal need
Gutenberg bought all rights and trademarks to the technology - thus he purchased his fame
Gutenberg just got lucky
Gutenberg made himself famous by printing his name in all of his books
Why do people sometimes resist innovation?
they may see the new innovation as forcing them into learning something new, when they see nothing wrong with the old one
fear
because having to apply new products or techniques might mean giving up the control or power that you have over the old ones
All of the above
An inventor may develop a revolutionary idea that could solve a serious problem faced by mankind. Why is it though, that it may take years before the idea becomes a reality (for example: a pharmaceutical drug to treat cancer).
The idea may be too complex to see connections or make judgements about its potential
Others may not see that same potential in the drug, that the inventor does
It may be too expensive to develop the idea, using currently available technology
It may not viewed as having capital (profit) potential
all of the above
Regarding innovation, why isn't the path from a problem to the solution, a straight line?
For example A to B.
Why is it more likely to be A to D to H to A to B?
We may be able to define the problem, but it's it's hard to know how to get to the solution, if there isn't an obvious path.
Because innovation is always uncontrollable
Because people are lazy and sometimes forget the purpose of the task
none of the above
Joseph Schumpeter believed that economic 'waves' were caused by
economic intervention by governments
innovative and technological change
changes in the weather
the business cycle
In Joseph Schumpeter's theory of Creative Destruction, why is it that the 'waves' continue to get shorter?
We no longer leave innovation to chance. We actively seek out new innovative technologies to replace the ones currently in existance.
That is still an unknown
It is directly tied to the rate of inflation
Globalization is the main reason these waves have gotten shorter
What does the term Creative Destruction mean?
Technologies which destroy the environment
A society that doesn't support creativity is known to have a societal disease called 'Creative Destruction'
A technology eventually destroys itself over time by creating opportunities for new ones to take its place
When your co-worker laughs at your idea, the idea is 'creatively destroyed' due to your fear of developing it any further
In the innovation equation, what does the word 'invention' mean
It's the creating of the original idea
It's the act of taking the original idea (conception) and turning it into a workable reality -- such as a product or service
It's the piece of the quation that involves requires the least amount of work
It only applies when it's necessary to build a machine
With regard to the innovation equation, what does the term 'exploitation' mean?
Taking steps to insure that our invention will make lots of money for us in the future by yielding many services and products that can be sold.
The act of stealing an idea
Using child labor make a profit
Producing cheap products
The hot jobs expected for 2010 are based upon technologies that weren't even in existance in 2004. What is this phenomenon an example of?
Poor planning
It's an example that people's perception about technology are changing. People are more accepting of technology.
It's an example of consumers demanding that Manufacturer's bring out high technology products
New knowledge
What is 'New Knowledge'?
It's what we get from Wikipedia
Technologies and information that were not in existance only a few years ago.
Scientific and Technological breakthroughs that were unknown to us only a short period of time ago
none of the above
Choice 2 & 3
Choice 1, 2 and 3
Classic Models of Innovation: The Scientific Process of Innovation says that innovation happens based upon what happening first? With what does the process begin?
invention
customer suggestion
scientific discovery
consumer demand
Classic Model of Innovation: The Demand Pull Approach starts with an unmet need which is conveyed (learned) through.....
scientific discovery
an act of violence
protest
consumer suggestions
What makes the product 'Pringles' Innovative?
Their delicious taste
Where they're sold
Their packaging
Their healthy ingedients
3M's yearly turnover rate is?
14%
40%
4%
30 Billion a year on international sales
What is 3M's 15% rule?
15% of 3M's product portfolio must have been produced within the last 4 years
3M pays a 15% bonus out to every employee every year
15% of 3M's sales must come from its cash cow product 'sticky notes'
15% of a 3M emplyee's work week must be spent on non-work related things that he or she enjoys
The Everett Roger's book, 'Diffusion of Innovations' discusses:
How innovations are adapted by a society and then lose their importance
How innovations going from being unknown, to being used in regular practice by consumers
Which innovations should be made into products
None of the above
What are Change Agents?
People who sell train tickets
Only prominent people
People who introduce innovations into a society that they expect will have desirable consequences
People who are able to sell their products to a group of consumers and turn a large profit
According to Seth Godin, for products to be successful, they must be
Remarkable
Revolutionary
Rad (that's hot)
Remade (redesigned and packaged)
According to Seth Godin, which consumers should we be targeting in order to get our products out and known?
Laggards and Late Life Majority
Early Majority and Late Majority
Early Adopters and Early Majority
Innovators and Early Adopters
What would help make Soap Lake, Washington remarkable?
A 50 ft Lava Lamp
Free bars of soap for everyone!
The world's smallest lava lamp
The world's largest lighthouse
The process of change first begins with
Knowledge
Decision
Implementation
Persuasion
What is Otaku?
The spread of new, hot trends via word of mouth (among people who seek out the latest trends)
Another word for Chindogu
A product that is based upon the latest technology on the market
A disease
What does the word Chindogu mean?
Make me look stupid
Money maker
A Japanese word for 'Patented Idea'
Weird unusual tool
David Weinberger, author of the book 'Everything is Miscellaneous' believes that
Humans do not need organization
While it's possible to organize things in the 'physical', it becomes more and more impossible to organize 'the virtual'
only Americans are responsible for organizing the world
Only the virtual world is miscellaneous
The basic ingredients of creativity are: Domain skills, Creativity skills and Intrinsic motivation. What does the term Domain skills mean?
Skills which are developed through becoming an expert in the field. Having technical knowledge.
Having a passion for what you are doing or want to achieve
Being artistic
Being a leader or dominant in getting things done
The greatest enemy to creativity is:
Laziness
Conformity
Greed
Desire
Get yourself a skill and then get yourself a _______________
life
boyfriend or a girlfriend
hobby
job
A person with 'functional fixation'
is addicted to rules
us unable to see beyond the historical or accepted use of an item
works while sitting down
is unable to hold down a job
If we were to wonder, 'What if roofs were translucent', we'd be doing what?
What-iffing
Going crazy
pondering the meaning of life
Thinking about becoming an architect
Where would I find a red monkey?
In the very center of the Amazon
In a disco eating ice cream
At the edge of the Amazon
Next to a Red Ocean
Which one of these is NOT a Blue Ocean?
Cirque du Soleil
Dr. Oetker
Ebay
Google
How does Morphiological Analysis work?
It involves improving a product
It requires that we repackage a product
It requires technological improvement
It builds alternatives based upon each attribute that an object may have
Which one of the following will NOT make you more creative?
Stop looking for the right answer
Reduce your stress
Lead a healthy lifestyle
Get a tattoo
What is a Blue Ocean?
A market that sells seafood
The creation of uncontested market space
A term given to highly competitive markets
There is no such tihng as a Blue Ocean
What good does it do us to have a skill?
Because one can make a fortune being a handyman
It allows us to better connect our mind and body together
Because you must suffer in order to truly appreciate life
Having a skill is meaningless - forget about it
What caused Knowledge Management to become a topic of interest?
Businesses wanted to become smarter
It was cool to be a knowledge manager
The development of dependency on IT systems (EDV).
The government made it a law
70% of new start up businesses will be based upon what?
An idea
A product
A lie
A bank loan
Explicit assets are
Copyrights
Patents
Publications
All of the above
Tacit assets are
Things a company can touch
Assets that are tactical
None of the answers listed
Human experiences and value
In the Knowledge Management process, there are two elements: Discovery and Capture. Through what means does Discovery happen?
Direction
Routines
Socialization
Externalization
With regard to Knowledge Management, what is socialization?
Any process that helps to pass tacit knowledge on to individuals
Human interaction
The trasfer of images and ideas
All of the above
'If your business isn't fun, it's ultimately going to be worthless to you'. Who said this?
Jack Welch - former CEO of GE
Angela Merkel
Bill Clinton - Ex US President
Richard Branson - Virgin Group Chairman
The same strategy applied to a different company will__________________ yield the same results
not always
always
never
none of the above
What is a vision?
'Pa, is that you?? I can see, pa, I can see.....'
One word.....Fielmann
The hallucination I had last night before I hit my head on the floor
An 'untouchable' end result or belief that a business or individuals strive for. The x on the wall
What do these questions help us to determine?
Where are we now?
Where are we going?
How are we going to get there?
Where are we?
What's my name
What's your name?
How much should I charge for my product or service?
According to the cat in 'Alice in Wonderland'. 'If you don't know which way you want to 'get to', then.......'
It doesn't matter which way you go
you are perfectly positioned to take on any market
you remain flexible
You're doomed. Be very very afraid
Suppliers, Substitutes, Buyers and New Entrants are analyzed together in which theory from Michael Porter?
Cluster's Theory
Generic Theory
Five Forces Theory
Competitive Advantage
Core Competencies
Which of the following is not a barrier to market entry?
Economies of Scale
Patents
Governmental Policy
Switching costs
Supplier groups are likely to be powerful if:
Buyers face few switching costs
Supplier's products have few substitutes
Products are undifferentiated
Buyers are concentrated
Warranties, taking away features seen as a nuisance, customer services and convenience packaging could be classified as:
Core Competencies
Taking away profit
Adding Value
Value Chains
What is the company Sears NOT doing to survive the economy? Which of the following is not a part of their plan?
Analyzing how and when consumers buy online
Opening hip and trendy Slow Food restaurants in their stores to attract customers who still have money to spend
Developing their own fabrics to cut manufacturing costs on their 2010 clothing line
Offering to find, purchase and ship items that are not in their current stock - but that customers want
'This present moment used to be the unimaginable _______________'
past
future
today
none of the above
Which one is larger?
What we don't know we don't know
What we know we don't know
What we know
The probable future
Success is ____________ failure
never about
50%
99%
1%