The Everett Roger's book, 'Diffusion of Innovations' discusses:
How innovations are adapted by a society and then lose their importance
How innovations going from being unknown, to being used in regular practice by consumers
Which innovations should be made into products
None of the above
What are Change Agents?
People who sell train tickets
Only prominent people
People who introduce innovations into a society that they expect will have desirable consequences
People who are able to sell their products to a group of consumers and turn a large profit
According to Seth Godin, for products to be successful, they must be
Remarkable
Revolutionary
Rad (that's hot)
Remade (redesigned and packaged)
According to Seth Godin, which consumers should we be targeting in order to get our products out and known?
Laggards and Late Life Majority
Early Majority and Late Majority
Early Adopters and Early Majority
Innovators and Early Adopters
What would help make Soap Lake, Washington remarkable?
A 50 ft Lava Lamp
Free bars of soap for everyone!
The world's smallest lava lamp
The world's largest lighthouse
The process of change first begins with
Knowledge
Decision
Implementation
Persuasion
What is Otaku?
The spread of new, hot trends via word of mouth (among people who seek out the latest trends)
Another word for Chindogu
A product that is based upon the latest technology on the market
A disease
What does the word Chindogu mean?
Make me look stupid
Money maker
A Japanese word for 'Patented Idea'
Weird unusual tool
David Weinberger, author of the book 'Everything is Miscellaneous' believes that
Humans do not need organization
While it's possible to organize things in the 'physical', it becomes more and more impossible to organize 'the virtual'
only Americans are responsible for organizing the world
Only the virtual world is miscellaneous
According to Charles Leadbeater from the thinktank Demos:
Only large corporations are able to develop new and trendy products
Innovation is an individual affair - it comes only from mad scientist type individuals
Rap music was developed by large music companies to attract disillusioned African American men
Ideas are flowing back up the pipe from consumers
The basic ingredients of creativity are: Domain skills, Creativity skills and Intrinsic motivation. What does the term Domain skills mean?
Skills which are developed through becoming an expert in the field. Having technical knowledge.
Having a passion for what you are doing or want to achieve
Being artistic
Being a leader or dominant in getting things done
The greatest enemy to creativity is:
Laziness
Conformity
Greed
Desire