Who wrote the book, 'The Myths of Innovation'?
Adam Smith
Scott Berkun
Your Instructor
Scott Bernstein
According to the author of 'The Myths of Innovation', how many myths are there?
There are no myths
4
100's
10
What is an epiphany?
A section in an orchestra
One of Brad and Angelina's children
A sudden realization or understanding of something
A breed of tiny dog that Paris carries in her purse
Despite the fact that the technology of block printing had been developed centuries before Gutenberg, why is Gutenberg known for this technology?
Previous generations had not seen the need for this technology. Gutenberg the first to apply it towards solving a societal need
Gutenberg bought all rights and trademarks to the technology - thus he purchased his fame
Gutenberg just got lucky
Gutenberg made himself famous by printing his name in all of his books
Why do people sometimes resist innovation?
they may see the new innovation as forcing them into learning something new, when they see nothing wrong with the old one
fear
because having to apply new products or techniques might mean giving up the control or power that you have over the old ones
All of the above
An inventor may develop a revolutionary idea that could solve a serious problem faced by mankind. Why is it though, that it may take years before the idea becomes a reality (for example: a pharmaceutical drug to treat cancer).
The idea may be too complex to see connections or make judgements about its potential
Others may not see that same potential in the drug, that the inventor does
It may be too expensive to develop the idea, using currently available technology
It may not viewed as having capital (profit) potential
all of the above
Regarding innovation, why isn't the path from a problem to the solution, a straight line?
For example A to B.
Why is it more likely to be A to D to H to A to B?
We may be able to define the problem, but it's it's hard to know how to get to the solution, if there isn't an obvious path.
Because innovation is always uncontrollable
Because people are lazy and sometimes forget the purpose of the task
none of the above
If Einstein had 20 days to solve a problem, he'd spend 19 doing what?
sleeping
applying E=MC squared
dancing with Marilyn Monroe
defining the problem
Joseph Schumpeter believed that economic 'waves' were caused by
economic intervention by governments
innovative and technological change
changes in the weather
the business cycle
In Joseph Schumpeter's theory of Creative Destruction, why is it that the 'waves' continue to get shorter?
We no longer leave innovation to chance. We actively seek out new innovative technologies to replace the ones currently in existance.
That is still an unknown
It is directly tied to the rate of inflation
Globalization is the main reason these waves have gotten shorter
What does the term Creative Destruction mean?
Technologies which destroy the environment
A society that doesn't support creativity is known to have a societal disease called 'Creative Destruction'
A technology eventually destroys itself over time by creating opportunities for new ones to take its place
When your co-worker laughs at your idea, the idea is 'creatively destroyed' due to your fear of developing it any further