What does SEO mean?
Successfully Engaging Online
Searching Engaging Online
Search Engine Organic
Search Engine Optimization
Is Pay Per Click part of link development?
Yes
No
Maybe
What is a free tool you can use for analyzing website traffic?
Google Trends
Google Adwords Keyword Tool
Google Analytics
Google Chrome
How long does it take to rank #1 with Google?
Overnight
Next Month
Next Year
Depends on various factors
What does Google's Bot use to determine what a page is about?
Links
Keywords
Images
Website Address (URL)
What is the most important factor in getting Google's attention and listing your site higher on the Search Engines?
Keywords
URL
Number of relevant links pointing back to your site
Number of pages a site has
What is the difference between on page SEO and off page SEO?
The content of the site
The html code
On Page is the page, title, description and meta tags and off page is the process of link development
On Page SEO is link development and Off Page SEO is the page title, description, and meta tags.
Does Google consider the link signature of participating in forums and commenting on blogs an actual 'link'?
No
Yes
Maybe
What is a better method of building links and generating traffic?
Article Marketing
Directory listings
Buying links
Sending out emails
What method is not considered SEO?
Press Release Distribution
Article Marketing
Email Marketing
Blogging
What does LSI stand for?
Leading Searchers to Indexing
Latent Search Indexing
Leading Search Engines to Indexing
Latent Symatics Indexing
What is the purpose of an opt-in form?
A contact form
A request for proposal form
A form to collect email addresses
A form for collecting statistical data
What is Social Bookmarking?
Participating in online social networks
Creating social groups on LinkedIn
Saving links and sharing with others
Hyperlinking keywords on web pages
What is the purpose of a press release?
To highlight what others are blogging about
To provide newsworthy information
To share a favorite link with others
To alert Google of changes to your website
What is the purpose of a sitemap in terms of SEO?
To tell visitors where specific pages are on your site.
To allow the navigation process to be simpler
To alert the search engines of pages on your site so they will be indexed.
To alert the Search Engines that your site has been launched.
What are algorithms in SEO terms?
A coding that helps design a website
A formula for how to design a website
The page rank of a website
Google's formula for indexing and ranking sites in the SERPS
What does SERPS stand for?
Searching everywhere for results on pages in the search engines
Search Engines Results Page
Search Engine Rankings Page
Searching everywhere to reach potential targetted sites
What does spidering mean?
Linking sites to other sites
Search engines crawl web pages
Both
Neither
What updates Search Engine indexes?
Webmaster
Directories
Robot
None of the above
What Search Engine is the most popularly searched?
Yahoo!
Alta Vista
Google
MSN
On the SERP's, the ads listed on the top and right (Sponsored Ads) promotions using SEO.
True
False
Link popularity is defined as:
The number of links pointing back to a particular site.
The number of internal links on your website.
The number of links that other people bookmark.
None of the above
Two or more keywords is most effective for SEO.
True
False
A domain name with a keyphrase in it is more effective with SEO.
True
False
Meta tags are most critical to ranking with the search engines.
True
False
Sites must be constantly submitted to the search engines.
True
False
Search Engine Optimization techniques are more effective than PPC techniques.
True
False
Both are effective
Both are ineffective
Keyword stuffing in content will help your page get noticed by the search engines.
False
True
Page rank is the only factor in Google's formula for ranking your site.
False
True
Submitting your site's pages to the Search Engines is all you need to do to build Inbound Links (IBLs) back to your site.
True
False