Viral Marketing | Viral Loops | Basics and Examples Public Class

About the Class

Viral marketing refers to marketing techniques that make use of already existing network chains to enhance various marketing objectives (such as product sales or user acquisition) through self-replicating viral processes. It is called Viral because this is similar to the spread of pathological and computer viruses. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. In the Internet age, a successful Viral Marketing campaign can achieve an objective quickly, driving down costs and enhancing the message significantly. Viral promotions may take the form of videos [YouTube], Games [Play Stations and X-Box], advergames, ebooks, images/ screensavers/ downloadable goodies, or even text messages/ email. Some successful Viral Marketing Examples in the Internet age are YouTube [embed videos], Plaxo [import contacts to get working], LinkedIn [power of network] and Skype [you invite other person to talk free]. We look at these along with the basics of Viral Marketing. This online session is more of a discussion rather than a lecture and I encourage you to join this lively discussion - free of cost.

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Keywords: marketing, viral, viral loop, viral marketing