Factors affecting mobile technology adoption 

About the Class

IIMT Free Mobile Webinar Series - June 2011

Mobile data services such as m-commerce, MMS, gaming, and music on demand are becoming an important – and integral – part of many people’s everyday lives. This is creating a new consumer group: mobile consumers. Yet recent studies claim that the rate of take up is slower than expected by telecoms. And we still know relatively little about the motivations and circumstances that drive consumers to use particular mobile technologies.

This webinar will provide an overview of the factors that affect consumer adoption of mobile technologies – not only the most well-known factors (such as age, perceived usefulness and ease of use) but also emotion-based factors such as excitement or fear that are only recently being identified as determinants for user adoption rates. Once we can identify why and how people are adopting mobile technologies, we will be more easily able to design and implement technologies that appeal to broad audiences. This discussion will be relevant to any type and size of organization, from social enterprises to corporations.

Language of instruction: English

Keywords: information technology (it), mobile applications